Official trailer for Don Cheadale’s documentary Darfur Now.
Annansi notes: Brangelina buys Ethiopia, Africom, MTV Africa awards begins, (RED)washing at Gap
- Brad Pitt and Angelina Jolie bought Ethiopia. (Not the African country itself, but the island which represents Ethiopia in Dubai’s island phenomenon The World)
- American general seeks to play down fears over new Africa command. (Uhhh… sure. No worries.)
- Africa’s nuclear hopes. (Could this be the solution to the electricity shortages?)
- MTV begins Africa Music Awards (Viacom knows where the money is)
- More (RED)washing at The Gap (African charity still gets consumers in the retail door)
- Gucci’s African charity Indy bag drops (holidays + African charity = $$$$)
- India eyes Africa to meet rising energy needs (African’s need to refine and accelerate our business models)
- First black (Nigerian) mayor elected in Ireland (A Nigerian Irish mayor. Wow!)
Cultures collide: Souja Boy African Remix
So far I’ve been very successful at avoiding Soulja Boy‘s “Crank That (Soulja Boy)” song and video. While I always do my best to stay up to date on what is hot and not in pop culture, I find it hard to digest too much throwaway content. Call me judgmental but there’s only so much fast food a brain can take, especially at my age. But when I came across this African remix video of the popular Soulja Boy song, I was struck with the cultural implications. For me the video shown below, while being extremely funny, reflects how African culture, pop culture and technology have come to coexist and open up new avenue for self expression and creativity. We can easily dismiss the Naija (Nigerian) Boy Crank Dat video as another Youtube parody, but if we take a step back we can see that the ease of which the cultures are colliding in the song and video is something to take notice of. The Naija Boy video perfectly captures the way the new Afropolitans see themselves in their native culture and in western culture. From the reference to spraying money, to the dance scenes in traditional Nigerian outfits, to the scenes of the “rapper’s” white “fans”, the nature of the growing Afropolitan demographic is quite evident. While the Naija Boy video is entertaining, it certainly represents a shift in mentality among Africans in the west. The video is a lesson in cultural development as it shows what African youth in the west are willing to participate in and how they are willing to spend their money. (link via YG)
The REALLY simple celebrity life
As much as we hate to believe it, Africa is still the charity case of choice for celebrities looking to get public sympathy. Time and time again the African brand gives instant credibility and humanizes the privileged and their brand image. With every case in the news I am reminded of how much work we still have to do to get to a point where the African brand means more than charity. As serious as the work may be, humor is always welcome. (via AfricaBeat)
After Gladwell’s Blink, Kenna’s new dilemma
Recently, MTVU, the university station of MTV, organized a visit by best selling author Malcolm Gladwell (The Tipping Point, Blink: The Power of Thinking Without Thinking) and Ethiopian-born American musician Kenna to a University of Pennsylvania sociology class. The class was in the process of studying the chapter “Kenna’s Dilemma” from Gladwell’s book Blink and the two men made an appearance to discuss the dilemma Kenna faces as an artist who, though heralded by many in the music industry as the next big thing, has yet to connect with a large enough fan base.
If you haven’t heard Kenna’s music yet, I encourage you to get familiar. Kenna, born Kenna Zemedkun, makes some of the most inspiring left of center music today. As a member of the Neptunes production duo’s (Pharrell Williams and Chad Hugo) extended StarTrak family, Kenna’s sound is not what you’d expect pop music to be. Though his previous album New Sacred Cow, the subject of Gladwell’s chapter, had a creative video for the single “Freetime” and gained a 3 star review from Rolling Stone Magazine, it has not made Kenna the superstar he needs to be. Not one to be deterred, Kenna returns this time around with a new marketing strategy for his new cd Make Sure They See My Face. As with similar African-born western-raised artists such as K’Naan, Akon, Somi, and Chosan, Kenna’s comfort with balancing his African and western identities make his music uncategorizable for many. This time around though the combination of re-newed interest in ’80s-style music and fashion, the growth of the popular black nerd trend (Pharrell, Lupe Fiasco, Kanye West) as an alternative to the blinged out hip-hop stereotype, and Kenna’s own growth as an artist and business man, position’s Kenna and his music for better commercial success. Kenna’s image and music adds another dynamic to the growing Afropolitan demographic. As Kenna and the Afropolitan demographic grows more confident in his/her own identity they are exerting incresing influence on popular culture through their art. Hopefully the only dilemma Kenna will face this time around will be how to live with his celebrity. I’ll be watching his rise, and so should you.
NPR on Kenna’s career
Upcoming in-store appearances
CLEVELAND, OH
Tuesday Oct. 16th @ 4 PM-
Instore performance and signing
Borders Books & Music
3466 Mayfield Rd.
Cleveland Heights
216.291.8605
ANN ARBOR, MI
Thursday Oct. 18th @ 4 PM
Instore performance and signing
Borders Books & Music
612 E. Liberty Ann Arbor
734.668.7652
NEW YORK, NY
Monday Oct. 22nd @ 12 PM
Instore performance and signing
Borders Books & Music (Wall Street)
100 Broadway
212.964.1988
BOSTON, MA
Tuesday Oct. 23rd @ 4 PM
Instore performance and signing
Borders Books & Music (Downtown Crossing)
10-24 School Street
617.557.7188
PHILADELPHIA, PA
Thursday Oct. 25th @ 1 PM
Instore performance and signing
FYE
100 S. Broad Street
215.496.8338
ATLANTA, GA
Monday Oct. 29th @ Time TBC
Instore performance and signing
Criminal Records
466 Mooreland Avenue, NE
404.215.9511
ORLANDO, FL
Tuesday Oct. 30th @ 3 PM
Instore performance and signing
Park Ave CDs
2916 Corrine Drive
407.447.PARK
Tanzania launches first ever US television campaign on CNN
Two weeks ago I attended the African Travel Association‘s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA – a global travel trade association promoting tourism to Africa – and hosted by NYU’s Africa House, was put together to provide African leaders from Tanzania, Ghana, Cape Verde, Lesotho, Zambia, Malawi, and Rwanda with the opportunity to “present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education”. As we waited for the Presidents and representatives to arrive, I spoke to Maria Mmari, Tanzania’s Assistant Director of Tourism Development, who told me about her country’s efforts to encourage tourism. Ms. Mmari informed me that the week prior, Tanzania had launched it’s first ever television campaign “Tanzania: Land of Kilimanjaro, Zanzibar and The Serengeti†with an event at at Tavern on the Green. In line with the ATA’s 
current theme of promoting “Destination Africa“, Tanzania’s campaign focuses on positioning the nation as the home of some of Africa’s most recognized destinations, Mt. Kilimanjaro, Zanzibar and the Serengeti, Speaking to Ms. Mmari, I got the feeling that the Tanzanian tourism board had the right idea about what steps to take to encourage American tourism. As Ali Velshi, CNN senior business correspondent, said during his presentation at forum, “American tourists are concerned with safety, reliable communications, stable governance, reliable banking, and luxury”, and African countries hoping to attract these high-spending tourists need to find ways of alleviating these fears. Though I haven’t yet seen Tanzania’s television spot on CNN, CNN Headline News, CNN Airport and CNN.com where it is currently running, I applaud the Tanzanian government for taking the steps to create a brand association for their country. I would encourage the tourism board to continue their efforts. It’s good to see that African governments are taking branding and marketing seriously. I’ve long argued that African countries needs to work on their brand image at the same time as it is working on it’s other problems. While everything might not be perfect on the ground, there is no reason not to start the process of repairing the global image and get interested parties involved in our successes early on.
Bradford Global Marketing, New York, is handling the campaign, which will run through the year-end holidays on CNN’s airport network. Placement also includes CNN’s “Headline News and CNN.com through next March and resumes again next fall. Budget was not disclosed. The outreach also will include on online training program to train travel agents as destination specialists. The U.S. is Tanzania’s No. 2 source market behind the U.K. More on the campaign at BrandWeek
Video: Sierra Leone’s Chosan on Kanye West’s Diamonds video and Africa as a celebrity cause
Annansi Notes: Fall Out Boy, Mandela, Clint Eastwood, African babies, Facebook in Kenya
- Fall Out Boy head to Africa….Uganda really (What’s a rock band’s image without an African charity connection. Shout out to director extraordinaire Alan Ferguson) )
- Clint Eastwood will direct Morgan Freeman and Matt Damon in a new Nelson Mandela movie “The Human Factor” (The Hollywood/Africa trend grows. They should expect a call from some concerned Africans real soon.)
- Facebook is the new office fashion in Kenya (Rupert Murdoch needs to get the Myspace/Wall Street Journal thing sorted out fast)
- Actress Mary-Louise Parker adopts a child from Africa (Can all these African childrens’ biological families get visitation visas now?)
Growing African film and African-American talent
In the years I’ve been lending my expertise to the growth of the African film industry I have gotten a chance to understand the complexities that exist behind the scenes. As a moviegoer, I’ve always detested the role Africa plays in film. Working behind the scenes, I have come to understand what drives the movie studios to continue to make these kinds of films. In trying to change the final product (movies), the studios’ bottom lines (financial rewards) plays a major part. Simply put, movie studios are have to see the possibilities of a financial reward in producing Africa-related films the “right way”. While I cannot say it’s an easy task, I am always inspired by the small changes I continue to see. In my opinion, one of the ways which will change the process of making African films for Western audiences is to tie the African film industry to the strong African-American film community. While the film industry at large struggles to make a return on the production costs, with blockbusters not making the numbers they used to, the African-American film community has a great opportunity to align with the African film community and continue to grow professionally and financially. But creativity and authenticity is the real key. One of the first of what is sure to be a slew of African-American/African film projects looks to be the film adaptation of Alexander McCall Smith’s bestselling book “The No. 1 Ladies’ Detective Agencyâ€.
The NY Times gives some background about the efforts to make “The No. 1 Ladies’ Detective Agency†in Botswana. With a primarily African-American and African cast including Jill Scott, Idris Elba, and Anika Noni Rose, the film is an example of the African stories which can finance African growth, and breath new life into the American film industry while allowing African-American filmmakers to share in the possible successes.
…in the end the government of Botswana sealed the deal to make “The No. 1 Ladies’ Detective Agency†on location and not in a Johannesburg back lot, contributing $5 million to finance it. In return Botswana received not only the economic benefits of housing and servicing a major film but also hands-on training in moviemaking that officials hope will sow the seeds of a film industry. Botswana is also counting on a tourism benefit from the film: the Kgale Hill set that includes Mma Ramotswe’s (the lead character) office is being preserved and will become part of a “Ladies’ Detective Agency†tour for those drawn to Botswana by Mr. Smith’s stories.
Africa Enterprising articles part 3
The 3rd edition of the The Carnival of African Enterprising has launched at the White African blog. As with the previous installments, this edition highlights some of the best posts from the African business/entrepreneurship blogosphere. Head over to White African to check out top posts from 5 of Africa’s top blogging/business talent, with a bonus addition from Annansi Chronicles (Big Thanks to Hash).To find out more about the ongoing carnival go here. Special thanks to Benin Mwangi for organizing everything.