Tag: African identity

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Notes from Columbia U’s 2010 Africa Economic Forum

2010-AEF-Logo-300x223Last week I attended Columbia University’s annual African Economic Forum (AEF). The two-day conference was a diverse and insightful one with discussions ranging from Branding Africa to the growing, sometimes controversial China-Africa relationship. The organizers put together a great program with much discussion during and in-between panels. While I couldn’t attend the full program, I was able to participate in some great discussions with attendees and panelists in the Africa Arena. I’ve provided my notes from the discussions I was able to attend below. My notes cover a mixture of discussion topics and perspectives from the esteemed panelists and attendees. Please keep in mind that the notes below are portions of the hour plus long discussions from my perspective as an attendee. If you have any insight into any of the topics in my notes please feel free to comment. For clarification on any of the points in my notes please shoot me an email.

ATTENDANCE NOTES:
Panel: African Fashion Going Global
Moderator: ZANDILE BLAY, Market Editor, Paper Magazine
Panelists: OLUCHI, Supermodel and the Original Face of Africa; BUSIE MATSIKO, CEO and Co-Founder, Fashion Indie Media; AISHA OBUOBI, Designer & Founder, Christie Brown; MIMI PLANGE, Designer and Founder, Boudoir D’huîtres

  • Should Africans sell primarily to Africans?
  • African designers are more torn about designing Africa-inspired clothes vs. other western designers designing Africa-inspired clothes
  • Western designers are not limited or stigmatized when using African influences in designs
  • Should there be an African fashion capital? Some panelists say no
  • Is there a viable African consumer enough to support African fashion industry?
  • Designers don’t want to get pigeonholed as an ethnic designer; need room for growth
  • There is very limited support (i.e. factories, retail outlets) for African designers on the continent
  • Some panelists say African designers should focus on African consumers rather than targeting global consumers first
  • There is lack of business expertise among designers on the continent
  • Designers need to partner up with business professionals on the continent
  • Pricing African designs is tricky
  • Not too many Africans will pay high prices to support African designers
  • There are two types of African consumers: 1) those that travel and buy high-end western clothes 2) the locals who can’t afford couture and buy mass
  • It’s hard to produce on the continent particularly if you’re not doing mass production
  • Many African designers aspire to go to South Africa fashion week because it’s the top African continent fashion industry
  • Just like you don’t only have New Yorkers in New York Fashion week, South Africa’s Fashion Week has Africans from all over continent
  • African designers get inspiration from everywhere just like other designers
  • Some African designers are more drawn to cultural design than others

Continue reading “Notes from Columbia U’s 2010 Africa Economic Forum”

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K’Naan launches Coca-Cola World Cup campaign

Somalian-born, Canadian-based hip-hop artist K’Naan has specially recorded a version of the song “Wavin’ Flag”, originally featured on his 2009 album Troubadour, for the Coca Cola sponsored 2010 FIFA World Cup tournament, hosted by South Africa. The remix, “Wavin’ Flag (The Celebration Mix)”, will be part of Coke’s global integrated marketing campaign rolling out in over 150 countries this summer. The track will be used as the main music element throughout the entire campaign including as the soundtrack on all TV commercials, played at FIFA World Cup Trophy Tour by Coca-Cola events, featured on the online digital platform and more.

The campaign developed to support (Coke’s) sponsorship of the landmark sporting event is an extension of the current Coca-Cola brand platform “Open Happiness. (It) invites fans to express their optimism and passion for football through active dance celebrations.

Video: K’Naan World Cup Coke commercial featuring Spanish pop singer David Bisbal

Video: Coke FIFA World Cup Trophy Tour multimedia booth

If you can’t see the videos above click here

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Kenya’s first Sci-Fi film hits Sundance

Pumzi FilmMade by writer/director Wanuri Kahiu, Kenya’s first science fiction film to hit Sundance, Pumzi, takes place “thirty-five years after World War III, the “Water War,” and tells the story of a woman from East Africa who flees an enclosed community in hopes of once again restoring life outside its walls. The film which screened last month at the Sundance Film Festival was made with grant money from Focus Features’ Africa First short film program, the Goethe Institut, and the Changamoto arts fund, and was part of the festival’s New African Cinema program.

Like recent standouts District 9 and Sleep Dealer, the short film taps into Third World realities and spins them forward for dramatic effect. But to produce Pumzi, Kahiu looked to the past, as well as the future. She researched classic 1950s films to create her movie’s futuristic sets, comparing the processes of matte painting and rear-screen projection with indigenous African artwork. “We already have a tradition of tapestries and functional art and things like that, that loan a backdrop for films,” Kahiu said.

via Underwire

Pumzi_director

With Focus Features’ Ditrict 9 now considered a global box office success and it’s recent Academy Award nomination, look out for more funding to be injected into Africa-inspired films. As Ms. Kahiu proves, the whole continent – not just South Africa – has endless stories to tell and Africans are dreaming up creative ways to tell them.

Watch the Pumzi trailer below:

If you can’t see the video above click here

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FELA! musical hits Broadway with rave reviews

FELA! musical

If you haven’t already heard FELA! The Musical has opened on the Broadway in New York City. For many people, myself included, this marks a milestone in African culture’s rise to global recognition. Nigerian musician and activist Fela Anikulapo Kuti has been an major inspiration for many young Africans looking to re-define what it means to be African in the West. Ever the African icon, Fela’s music and ideas have been at the cornerstone of the growing Afropolitan culture in New York and other metropolitan areas around the world. He has inspired many creative expressions of African culture including my own early foray into Africa-influenced business. After many years as an Afropolitan lifestyle inspiration, now the essence of what Fela has defined for modern Africans has brilliantly been captured in this new musical.

In it’s glowing review of the new musical The New York Times writes:

There should be dancing in the streets. When you leave the Eugene O’Neill Theater after a performance of “Fela!,” it comes as a shock that the people on the sidewalks are merely walking. Why aren’t they gyrating, swaying, vibrating, in thrall to the force field that you have been living in so ecstatically for the past couple of hours?

The hot (and seriously cool) energy that comes from the musical gospel preached by the title character of “Fela!,” which opened on Monday night, feels as if it could stretch easily to the borders of Manhattan and then across a river or two. Anyone who worried that Bill T. Jones’s singular, sensational show might lose its mojo in transferring to Broadway can relax.

FELA! The Musical features the Afrobeat music of Fela Anikulapo–Kuti, a book by Jim Lewis and the direction and choreography of Tony® Award winner Bill T. Jones. The musical is co-produced by Jay-Z, and Will and Jada Pinkett Smith among others.

Watch the opening night and behind the scenes videos below.

If you can’t see the videos above, click here

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Liya Kebede stars in Somali supermodel Waris Dirie’s biopic

Supermodel Waris Dirie’s book Desert Flower: The Extraordinary Journey Of A Desert Nomad, published in 1999, helped fuel the open discussion of female genital mutilation in her native Somalia. After spawning two follow-up books, Desert Dawn and Desert Children, the original book is now premiering as a feature film starring another supermodel, Ethiopian Liya Kebede. Watch the trailer for the new movie “Desert Flower (“Wüstenblume” )” below. More about the movie here.

If the video is not visible below click here.

(via Africa_Visual_Media)

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Trending Africa Nov. 18, 2009: Jay-Z, Will Smith produce Fela! musical, China’s $10bn for Africa, Dinosaurs in Africa

fela_musical

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The long-lasting impact of 2010 World Cup on S. Africa

2010 FIFA World Cup
Image by coda via Flickr

This guest post by John Kim

The Olympics and FIFA World Cup are often hailed as huge boons for their host countries or cities. At least that is how they are described prior to the event. Local organizing committees, civic and business leaders, and celebrities alike sell the economic, social, and cultural benefits of hosting international games.

But history has shown that the bold projections and promises are not generally met. A few noted successes have been the Barcelona Summer Olympics in 1992 and the 2000 Sydney Summer Olympics. Barcelona is hailed as a good example of using the Olympics as an opportunity for making long-term investments in the city’s infrastructure. Sydney’s event is noted as contributing to the successful branding of the city and country resulting in increased tourism.

But there have been many that have not lived up to their promise such as the 1976 Montreal Olympics. Vast structures were built only to never be used again and leaving the city and taxpayers deep in debt.

What will be South Africa’s legacy? No doubt the event will bring a huge boost to the GDP from tourism and the sale of merchandise. Efforts are being made to increase the footballing infrastructure in support of the next generation of South African footballers. Intra-city transport systems will see vast improvements. And large new stadiums are being built all around the country, which have contributed to the direct employment of many South Africans. But what will happen when the games are gone and preparations are being made for Brazil in 2014? What will happen to these gleaming and impressive new stadiums; the 94,000 person capacity Soccer City in Soweto. How will the local communities benefit in the long-term from these efforts and expenses?

The 2010 World Cup in South Africa, more than any before, comes with a huge responsibility to all involved; it needs to be a success. And it needs to be a launching pad. I argue that more than ever before multi-national corporations, long-time sponsors of the events, need to embrace this opportunity and make an even greater contribution to the country, beyond the usual sponsorship efforts. Corporations can help make a lasting impact, for themselves (increased brand awareness and market penetration), and more importantly, for the country and its people.

John Kim has his master’s in public policy from Georgetown University and has worked in Morocco, South Africa, and Malawi. He blogs about the World Cup and corporate social responsibility (CSR) at www.WorldCupCSR.wordpress.com and you can follow him on Twitter @WorldCupCSR.

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Designer Ozwald Boateng on dressing President Obama and his Made in Africa wealth initiative

In this three part series fashion designer Ozwald Boateng talks with CNN about outfitting President Obama for his recent Ghana visit and the designer’s new initiative “Made in Africa”.

Part 1: Tailoring for the President
CNN’s Monita Rajpal talks British-Ghanaian tailor Ozwald Boateng about his rise to fame and tailoring for President Obama’s Ghanaian visit.

Part 2: Made in Africa Ozwald Boateng talks about ‘Made in Africa.’ An organization designed to promote wealth and self sufficiency in Africa

Part 3: Designer to role model
British-Ghanaian tailor Ozwald Boateng explains his plans to help tailor Africa’s image problems.

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Maker Faire Africa edition 2009 (video)

Below is an excellent video documenting the recent inaugural Maker Faire Africa event held in Accra, Ghana. The event was organized as a a celebration of African ingenuity, innovation and invention, with strong participation by local makers. Find out more about the event and the upcoming 2010 Kenya edition at the official website here. A job well done by the organizers.

via whiteafrican