BET’s Bob Johnson adds to the African luxury hotel surge

Bob Johnson Liberia SirleafIn the past few years there’s been a bit of news coming out of new hotel projects taking place on the African continent. From the Hilton Hotels Group to the Rezidor Hotel Group it seems there’s a lot of interest in Africa as a luxury travel destination. Some will say that the shift is part of the overall change in the world’s political climate, where stories of terrorist attacks come out of former tourist “safe havens”. Whether that is the case or if it’s a result of the increased marketing and advertising efforts by African countries such as Tanzania, the fact is that developers are looking to Africa as a premiere destination for luxury travel. But it’s not just the large developers who are jumping onto the trend. Recently Charlotte Bobcats owner and BET founder Robert L. (Bob) Johnson along with a delegation of African American businesspeople announced an agreement with the government of Liberia to build a villa-style, four-star hotel in Monrovia. The project falls under Bob Johnson’s Maryland-based firm RLJ Companies, which with some 135 hotels valued at more than $3 billion, is the largest Black-owned hotel investment company in the United States. The Liberian hotel project is the result of a “commitment” made by Bob Johnson, Debra Lee, Chairman and CEO of BET, and actors Chris Tucker, Cicely Tyson, and actor Jeffrey Wright among others to Liberian President Ellen Johnson Sirleaf at the 2006 Clinton Global Initiative Annual meeting. In addition to the hotel, which is scheduled to break ground in March 2008 and open in February 2009, Bob Johnson also donated $3 million to open a new fund which will “provide Liberian entrepreneurs and businesses with the financial and technical resources they need to rejuvenate the country’s economy and foster long-term stability in the wake of two decades of civil strife”.

What makes this story interesting, besides the kind of project the group chose to launch, is also the fact that – as I’ve reported numerous times on this site – African Americans are increasingly putting their money where their mouth is when it comes to Africa’s business development. And with Liberia being a country which was established as a place to send freed African-American slaves, what better place for a serious businessman like Bob Johnson to invest in. Black Enterprise Magazine quotes Andy Ingraham, President and CEO of the National Association of Black Hotel Owners, Operators & Developers saying, “It’s important to note that this is part of an overall philanthropic effort by Robert Johnson, and you will see more African Americans not only doing increased business with the Caribbean and Africa, but also entering into philanthropic ventures….African American investors have been in talks with developing countries in Africa such as South Africa and Ghana, to build hotels.”. This is certainly a story to watch.
(photo: RLJ Cos.)

African nominees for 2008 Grammy awards

Djin Djin - Angelique KidjoThe nominations for the 50th Grammy awards were announced recently. Below are the categories where talented Africans excelled and continued to influence popular culture. The awards will be presented in February 2008. Congratulations to all the nominees.
Best Male Pop Vocal Performance

  1. Everything РMichael Bubl̩
  2. Belief – John Mayer
  3. Dance Tonight – Paul McCartney
  4. Amazing – Seal
  5. What Goes Around…Comes Around – Justin Timberlake

Best Pop Collaboration With Vocals

  1. Steppin’ Out – Tony Bennett & Christina Aguilera
  2. Beautiful Liar РBeyonc̩ & Shakira
  3. Gone Gone Gone (Done Moved On) – Robert Plant & Alison Krauss
  4. The Sweet Escape – Gwen Stefani & Akon
  5. Give It To Me – Timbaland Featuring Nelly Furtado & Justin Timberlake

Best R&B Performance By A Duo Or Group With Vocals

  1. Same Girl – R. Kelly Featuring Usher
  2. Disrespectful – Chaka Khan Featuring Mary J. Blige
  3. Hate That I Love You – Rihanna Featuring Ne-Yo
  4. Baby – Angie Stone Featuring Betty Wright
  5. Bartender – T-Pain Featuring Akon

Best Contemporary R&B Album

  1. Konvicted – Akon
  2. Just Like You – Keyshia Cole
  3. Fantasia – Fantasia
  4. East Side Story – Emily King
  5. Because Of You – Ne-Yo

Best Rap/Sung Collaboration

  1. I Wanna Love You – Akon Featuring Snoop Dogg
  2. Kiss, Kiss – Chris Brown & T-Pain
  3. Let It Go – Keyshia Cole Featuring Missy Elliott & Lil’ Kim
  4. Umbrella – Rihanna Featuring Jay-Z
  5. Good Life – Kanye West Featuring T-Pain

Best Traditional World Music Album

  1. When The Soul Is Settled: Music Of Iraq – Rahim Al Haj With Souhail Kaspar
  2. From Mali To America – Cheick Hamala Diabate & Bob Carlin
  3. Live At Couleur Café – Konono Nº1
  4. African Spirit – Soweto Gospel Choir
  5. Singing For Life: Songs Of Hope, Healing, And HIV/AIDS In Uganda – Various Artists

Best Contemporary World Music Album

  1. C̩u РC̩u
  2. Gil Luminoso – Gilberto Gil
  3. Momento – Bebel Gilberto
  4. Djin Djin – Angelique Kidjo
  5. An Ancient Muse – Loreena McKennitt

Annansi notes: Brangelina buys Ethiopia, Africom, MTV Africa awards begins, (RED)washing at Gap

  • Brad Pitt and Angelina Jolie bought Ethiopia. (Not the African country itself, but the island which represents Ethiopia in Dubai’s island phenomenon The World)
  • American general seeks to play down fears over new Africa command. (Uhhh… sure. No worries.)
  • Africa’s nuclear hopes. (Could this be the solution to the electricity shortages?)
  • MTV begins Africa Music Awards (Viacom knows where the money is)
  • More (RED)washing at The Gap (African charity still gets consumers in the retail door)
  • Gucci’s African charity Indy bag drops (holidays + African charity = $$$$)
  • India eyes Africa to meet rising energy needs (African’s need to refine and accelerate our business models)
  • First black (Nigerian) mayor elected in Ireland (A Nigerian Irish mayor. Wow!)

Cultures collide: Souja Boy African Remix

So far I’ve been very successful at avoiding Soulja Boy‘s “Crank That (Soulja Boy)” song and video. While I always do my best to stay up to date on what is hot and not in pop culture, I find it hard to digest too much throwaway content. Call me judgmental but there’s only so much fast food a brain can take, especially at my age. But when I came across this African remix video of the popular Soulja Boy song, I was struck with the cultural implications. For me the video shown below, while being extremely funny, reflects how African culture, pop culture and technology have come to coexist and open up new avenue for self expression and creativity. We can easily dismiss the Naija (Nigerian) Boy Crank Dat video as another Youtube parody, but if we take a step back we can see that the ease of which the cultures are colliding in the song and video is something to take notice of. The Naija Boy video perfectly captures the way the new Afropolitans see themselves in their native culture and in western culture. From the reference to spraying money, to the dance scenes in traditional Nigerian outfits, to the scenes of the “rapper’s” white “fans”, the nature of the growing Afropolitan demographic is quite evident. While the Naija Boy video is entertaining, it certainly represents a shift in mentality among Africans in the west. The video is a lesson in cultural development as it shows what African youth in the west are willing to participate in and how they are willing to spend their money. (link via YG)

The REALLY simple celebrity life

As much as we hate to believe it, Africa is still the charity case of choice for celebrities looking to get public sympathy. Time and time again the African brand gives instant credibility and humanizes the privileged and their brand image. With every case in the news I am reminded of how much work we still have to do to get to a point where the African brand means more than charity. As serious as the work may be, humor is always welcome. (via AfricaBeat)

Paris Hilton Rwanda poster

After Gladwell’s Blink, Kenna’s new dilemma

Recently, MTVU, the university station of MTV, organized a visit by best selling author Malcolm Gladwell (The Tipping Point, Blink: The Power of Thinking Without Thinking) and Ethiopian-born American musician Kenna to a University of Pennsylvania sociology class. The class was in the process of studying the chapter “Kenna’s Dilemma” from Gladwell’s book Blink and the two men made an appearance to discuss the dilemma Kenna faces as an artist who, though heralded by many in the music industry as the next big thing, has yet to connect with a large enough fan base.

If you haven’t heard Kenna’s music yet, I encourage you to get familiar. Kenna, born Kenna Zemedkun, makes some of the most inspiring left of center music today. As a member of the Neptunes production duo’s (Pharrell Williams and Chad Hugo) extended StarTrak family, Kenna’s sound is not what you’d expect pop music to be. Though his previous album New Sacred Cow, the subject of Gladwell’s chapter, had a creative video for the single “Freetime” and gained a 3 star review from Rolling Stone Magazine, it has not made Kenna the superstar he needs to be. Not one to be deterred, Kenna returns this time around with a new marketing strategy for his new cd Make Sure They See My Face. As with similar African-born western-raised artists such as K’Naan, Akon, Somi, and Chosan, Kenna’s comfort with balancing his African and western identities make his music uncategorizable for many. This time around though the combination of re-newed interest in ’80s-style music and fashion, the growth of the popular black nerd trend (Pharrell, Lupe Fiasco, Kanye West) as an alternative to the blinged out hip-hop stereotype, and Kenna’s own growth as an artist and business man, position’s Kenna and his music for better commercial success. Kenna’s image and music adds another dynamic to the growing Afropolitan demographic. As Kenna and the Afropolitan demographic grows more confident in his/her own identity they are exerting incresing influence on popular culture through their art. Hopefully the only dilemma Kenna will face this time around will be how to live with his celebrity. I’ll be watching his rise, and so should you.
NPR on Kenna’s career

Upcoming in-store appearances
CLEVELAND, OH
Tuesday Oct. 16th @ 4 PM-
Instore performance and signing
Borders Books & Music
3466 Mayfield Rd.
Cleveland Heights
216.291.8605

ANN ARBOR, MI
Thursday Oct. 18th @ 4 PM
Instore performance and signing
Borders Books & Music
612 E. Liberty Ann Arbor
734.668.7652

NEW YORK, NY
Monday Oct. 22nd @ 12 PM
Instore performance and signing
Borders Books & Music (Wall Street)
100 Broadway
212.964.1988

BOSTON, MA
Tuesday Oct. 23rd @ 4 PM
Instore performance and signing
Borders Books & Music (Downtown Crossing)
10-24 School Street
617.557.7188

PHILADELPHIA, PA
Thursday Oct. 25th @ 1 PM
Instore performance and signing
FYE
100 S. Broad Street
215.496.8338

ATLANTA, GA
Monday Oct. 29th @ Time TBC
Instore performance and signing
Criminal Records
466 Mooreland Avenue, NE
404.215.9511

ORLANDO, FL
Tuesday Oct. 30th @ 3 PM
Instore performance and signing
Park Ave CDs
2916 Corrine Drive
407.447.PARK

Tanzania launches first ever US television campaign on CNN

Tanzania TV campaignTwo weeks ago I attended the African Travel Association‘s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA – a global travel trade association promoting tourism to Africa – and hosted by NYU’s Africa House, was put together to provide African leaders from Tanzania, Ghana, Cape Verde, Lesotho, Zambia, Malawi, and Rwanda with the opportunity to “present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education”. As we waited for the Presidents and representatives to arrive, I spoke to Maria Mmari, Tanzania’s Assistant Director of Tourism Development, who told me about her country’s efforts to encourage tourism. Ms. Mmari informed me that the week prior, Tanzania had launched it’s first ever television campaign “Tanzania: Land of Kilimanjaro, Zanzibar and The Serengeti” with an event at at Tavern on the Green. In line with the ATA’s ATA presidential forumcurrent theme of promoting “Destination Africa“, Tanzania’s campaign focuses on positioning the nation as the home of some of Africa’s most recognized destinations, Mt. Kilimanjaro, Zanzibar and the Serengeti, Speaking to Ms. Mmari, I got the feeling that the Tanzanian tourism board had the right idea about what steps to take to encourage American tourism. As Ali Velshi, CNN senior business correspondent, said during his presentation at forum, “American tourists are concerned with safety, reliable communications, stable governance, reliable banking, and luxury”, and African countries hoping to attract these high-spending tourists need to find ways of alleviating these fears. Though I haven’t yet seen Tanzania’s television spot on CNN, CNN Headline News, CNN Airport and CNN.com where it is currently running, I applaud the Tanzanian government for taking the steps to create a brand association for their country. I would encourage the tourism board to continue their efforts. It’s good to see that African governments are taking branding and marketing seriously. I’ve long argued that African countries needs to work on their brand image at the same time as it is working on it’s other problems. While everything might not be perfect on the ground, there is no reason not to start the process of repairing the global image and get interested parties involved in our successes early on.

Bradford Global Marketing, New York, is handling the campaign, which will run through the year-end holidays on CNN’s airport network. Placement also includes CNN’s “Headline News and CNN.com through next March and resumes again next fall. Budget was not disclosed. The outreach also will include on online training program to train travel agents as destination specialists. The U.S. is Tanzania’s No. 2 source market behind the U.K. More on the campaign at BrandWeek