Tag: World Cup

Ghana’s Black Stars celebrate World Cup push (video)

I’m quite proud to be a Ghanaian right about now. The Black Stars haven’t just made Ghanaians proud. Being the only African team left in the cup, they are being cheered on by fans across the continent – all wanting the dancing to continue right through to the final. – BBC Video: The Black Stars,…
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Do we need an African version of Vogue Magazine?

Recently, Paris-based Cameroonian photographer, Mauro Epanya, created a layout of what a possible African version of the trend-setting fashion glossy, Vogue Magazine would/could look like. The images, though creatively done, have sparked a debate about the merits of an African version of Vogue. In a well thought out analysis, Uduak at Labybrille Magazine, outlines the…
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ESPN channels Apartheid-era South Africa for 2010 FIFA World Cup ad

For it’s part in the 2010 FIFA World Cup advertising wars, ESPN is channeling a major part of South Africa’s history:  Apartheid. The sports channel is starting it’s World Cup advertising with a Wieden + Kennedy created spot highlighting the importance of  football (soccer to Americans) at South Africa’s infamous Robben Island where Nelson Mandela was imprisoned.…
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K’Naan launches Coca-Cola World Cup campaign

Somalian-born, Canadian-based hip-hop artist K’Naan has specially recorded a version of the song “Wavin’ Flag”, originally featured on his 2009 album Troubadour, for the Coca Cola sponsored 2010 FIFA World Cup tournament, hosted by South Africa. The remix, “Wavin’ Flag (The Celebration Mix)”, will be part of Coke’s global integrated marketing campaign rolling out in over 150…
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S. Africa Tourism launches URL shortener for World Cup marketing

As part of the marketing around the upcoming 2010 FIFA World Cup, the South African Tourism authority has launched a new branded url shortening service at http://mzan.si. Developed for the government agency by Quirk eMarketing, the Mzan.si service is so named  for the word Mzansi (m-zun-zee), a popular word used to refer to South Africa.…
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The long-lasting impact of 2010 World Cup on S. Africa

Image by coda via Flickr This guest post by John Kim The Olympics and FIFA World Cup are often hailed as huge boons for their host countries or cities. At least that is how they are described prior to the event. Local organizing committees, civic and business leaders, and celebrities alike sell the economic, social,…
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African communicators plan Africa re-branding strategy for 2010

African communications experts will meet at the 3rd Annual 2010 National Communication Partnership Conference on 29 and 30 July to strategize about the steps they will take to maximize the tremendous advantage the upcoming 2010 World Cup will bring to South Africa in particular and Africa in general. Under the theme “Africa’s time has come…
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Branding Africa for 2010

Before the 2006 World Cup was over, many people had already shifted their focus to the 2010 World Cup which will be held in South Africa. With Puma sponsoring the African teams this year and Ghana making a great attempt to reach the finals, no-one can deny Africa’s shift to the spotlight. In 2010 the…
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Puma backs African teams for 2006 World Cup

Puma announced that it has partnered with German charity United for Africa to support the African countries who are participating in this summer’s World Cup. The press conference was hosted by Ghanaian football player and journalist Anthony Baffoe (Go Ghana!). Our favorite Senegalese singer Akon was in attendance with his father Mor Thiam, and British/Nigerian…
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