Tag: technology

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What’s your Africa strategy?

China AfricaMany of us can agree that today, Africa plays a major role in the development of the global economy. The magazine covers and celebrity reports are a small part of how Africa has become a major player. A large part of my consulting work has to do with helping organizations develop an Africa-related strategy which both addresses the customer’s demands AND provides opportunities for Africans. Whether yours is a foreign or Africa-based company, today you MUST have a strategy which communicates your companies position on the Africa-related issues emerging daily. Any company or organization that has not begun to understand the role Africa’s development is playing in their market stands to become obsolete. In today’s world, NOT having the right Africa-related strategy is a sure sign of an organization’s ineffectiveness both domestically and globally.

Some organizations will simply implement a clichéd aid campaign as a response, but the smart ones will see the bigger picture and realize that Africa’s development is tied to their own long term goals and the goals of their customer. You can promote “Save Darfur” t-shirts but if the shirt is made in China, your company can quickly lose years of credibility with the customer.

It’s probably most important for Africa-based companies to develop an Africa-related strategy. With all the attention that various parts of the continent is getting, they too must adjust to the new found attention to remain relevant. In essence the world’s issues are playing out in their backyard. There are detailed reports of the Chinese push into the continent, and as Tom Barnett says, the Americans are landing. These and other foreign strategies will severely affect how Africans do business. It is important for Africa-based companies to re-think their production and competition strategies. While the age-old image of the starving African has long hindered the growth of many African industries, there are new opportunities which, if approached properly, could easily allow an Africa-based company to become a major player in the global market.

It’s times like this that are important to organizational growth. As a CEO, you can either stick your head in the sand and hope that the change is temporary, or adjust your organizational strategy to take advantage of the opportunities which are already affecting your customers. So what’s your Africa strategy?

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The rise of Kenya’s equity generation

Binyavanga WainainaIf you haven’t already picked up Vanity Fair’s Africa issue, make sure you do so. To my and others’ surprise, the issue covers pretty well rounded views on Africa despite the magazine’s commercialism. Included in the issue is a story about Kenya’s “equity generation”. Written by Kenyan author/journalist Binyavanga Wainaina – who is also profiled in another Vanity Fair feature on Africa’s literati – the article focuses on young people who have survived the hard last years of President Daniel arap Moi’s Kenya that ended in 2002 and are now driving Kenya’s economy. The Wall Street Journal’s Informed Reader summarizes Mr. Wainaina’s article further, and points to a complementing Economist magazine article on the subject.

“Where the country has done well, it is often despite rather than because of the government. When Kenyans have been able to do things off their own bat, they have invariably done better than when they have been locked into state-controlled schemes.” — Robin Moroney (The Economist)

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Does Africa need technology or aid?

African girl with cell phoneAfter his return from TEDGlobal 2007 in Tanzania, the NY Times’ Jason Pontin writes his analysis of the ongoing debate on what the most important element of Africa’s future success is.

“I think this choice between aid and entrepreneurship is false. If we wait for trade, it will take generations, and people need help now. On the other hand, only entrepreneurship can make us rich.” – Herman Chinery-Hesse, Softtribe, Ghana

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Africa Enterprising articles part 1

Joshua Wanyama’s African Path is a must-read source of information about African business. So it is just right that African Path host the first edition of the Carnival for Africa Enterprising. As the first in a recurring series by members of the Africa Enterprising Blog Network, the article highlights some must-read articles on perspectives of African business

It doesn’t take long for one to appreciate the opportunities businesses and entrepreneurship affords human beings and the improvement of living standards. If you look at the United States, the country was built on the backbone of businessmen. The same holds true for Africa. Much has been said of why Africa is not successful. But really, is Africa a failure? I don’t think so. – Read more at African Path

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Live modeling Adidas’ Materials of the World

SHOWstudio and Adidas Materials of the WorldRenowned fashion photographer Nick Knight is at it again with another fashion/art/multimedia project. His seminal SHOWstudio site – through which I had the honor of participating on the iD Magazine/London Fashion Week “Bring and Buy” project some years ago – now features a commercial project that “rethinks traditional advertising using motion image”. The project features 10 models from a range of mixed ethnic backgrounds -five male and five female- filmed wearing pieces from adidas’s new ‘Materials of the World’ line, “a collection influenced by the indigenous fabrics of different world cultures”. If you’d like to see the latest release of the Adidas Materials of the World Africa jackets in action on live models head over to the SHOWstudio Skin project site.

Skin is an undertaking by the company &Son, the creative consultancy run by stylists Simon Foxton and Nick Griffiths; a commercial project that rethinks traditional advertising using motion image. Ten models from a range of mixed ethnic backgrounds -five male and five female- are filmed wearing pieces from adidas’s new ‘Materials of the World’ line, a collection influenced by the indigenous fabrics of different world cultures. Over a period of ten days beginning on May 10, the living portraits will be also be displayed in the windows of a Curtain Road shop front in London’s Shoreditch where the attention of passers by will be tested to register that it is film and not stills that they are seeing. In this sense, Skin is a subtle development out of Simon Foxton’s previous Sittings: Thirty Men project of 2005 and a handsome addition to SHOWstudio’s ongoing study of living fashion portraiture.

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Africa’s next chapter convenes at TEDGlobal 2007

Chris Anderson and Emeka Okafor at TEDGlobalOne of the most important events for Africa’s technology, entertainment, and design industry development, TEDGlobal 2007, is in full swing in Arusha, Tanzania. Coming from vacation I have been reinvigorated by all the developments coming out of this seminal event. Now in it’s 3rd day, the conference has already given me more than enough insight into innovative ideas behind Africa’s next chapter. With all the information and idea sharing at this event, the African blogosphere is sure to be fueled for a long time to come. Below are some important resources for keeping up to date with the happenings in Tanzania. I’ll be watching and listening closely as I hope you all are.

Live updates:
Soyapi Mumba is Twittering TEDGlobal
Ethan Zuckerman of My Heart’s in Accra is live-blogging

Other bloggers at TEDGlobal 2007:
TEDFellow Erik Hersman, of White African
TEDFellow Rafiq Phillips at WebAddiCT
DNA
David McQueen
Africa Beat, by Jennifer Brea
Bankalele
Mental Acrobatics
AfroMusing
TEDFellow Mweshi
TEDFellow Fran Osseo-Asare, of Betumi: The African Food Network
TEDFellow Soyapi Mumba
TEDFellow Ramon Thomas, of NETucation
Ndesanjo Macha, who writes Digital Africa, in English, and Jikomboe, in Swahili
Fifthculture
Ellen Horne at Radio Lab in Tanzania
ClassV
Sam Ritchie
Harinjaka (in French)
Kenyan Pundit, by TED Conference speaker and blogger Ory Okolloh
Timbuktu Chronicles, by TEDGlobal conference director Emeka Okafor
and of course you can get official updates at the TED blog site

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Age, authority and why Africans wear suits

Respect is deeply rooted in African cultures. We’re taught to refer to anyone who is older than us as “auntie” or ‘uncle”, regardless of whether they are even related to you. In the past it was understood that your “uncle” or “auntie” had years of experience and knowledge over you; that translated into respect and authority. When an elder spoke you didn’t argue or question him/her. You, as the younger person, were regulated to taking the elder person on their word. But somewhere along the line that authority model has become one of Africa’s biggest problems. More and more, as we are inundated with information at a younger age, we begin to question authority. Soon a “Because I said so” is not enough in the household. We begin to ask that people prove themselves before we respect them and grant authority. In societies which are individual-centered technology’s effect on the relationship between the older and younger generations is not as drastic; but in African societies where respect for your elders, to this day, is ingrained in all facets of our lives, the barrage of information has created a serious rift between the generations. There is a large communication gap between the older Africans who are used to age and respect-based authority and the younger Africans who are beginning to ask a lot of questions about our current society. In various African communities it’s a standoff of sorts between the older generation who still remember pre-independence Africa and are insistent on the idea of a 3-piece suit and the authority they should get because of it, and a younger generation who believes that the suit doesn’t make the man, the man makes the suit. Unfortunately our understanding on respect and authority is caught between multiple worlds. And that is reflected in the bureaucracy that stunts many African nations’ growth. How do we maintain our values and traditions of respect and authority and use our knowledge to rid ourselves of the practices that are preventing us from moving forward?

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Changing “Brand Africa”, an International Trade Forum magazine feature

International Trade Forum magazine: Changing The recent issue of the quarterly magazine International Trade Forum, published by the International Trade Centre (ITC), has some great articles on the cover story Changing “Brand Africa”. The online edition of the print publication, delves into the different areas that the ITC sees are integral in re-branding Africa through trade. Of particular interest is the In Pictures: Changing “Brand Africa” article which touches on various areas where change is occurring on the continent. The areas are A Stronger Role for Women, Services: A World of Potential, Upgrading Traditional Products, and Foundations for Prosperity. Articles titled Made in Africa, Investment in Africa: The Challenges Ahead, Facts & Figures: Africa’s Trade, and ITC’s Programme for Africa, join the In Pictures: Changing “Brand Africa” article, in what looks to be a promising, growing informational feature. The site says, “The articles below, from ITC, UNCTAD and IMF contributors, are the first in the series of stories on Changing “Brand Africa” that will be featured on this site.”

In tourist offices, the most frequent images of Africa are those of safari animals. In the news, the tragedy of several conflicts lingers. On film screens, African conflict diamonds take centre stage in a Hollywood movie.
This image of Africa does not reflect its economic diversity, entrepreneurial aspirations or the optimism that goes with rising investment, growth and greater stability. “Brand Africa” is in need of a change if Africa is to take its rightful place in world markets.

Check out the site features here, and you can also order the print publication. The International Trade Forum magazine focuses on trade promotion and export development, as part of ITC’s technical cooperation programme with developing countries and economies in transition. The magazine is published quarterly in English, French and Spanish.

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Africans on TIME’s 100 most influential people list

Youssou Ndour TIME influentials 2007TIME magazine has released it’s annual picks of the 100 most influential men and women whose power, talent or moral example is transforming the world. The list is broken up into groups of Artists & Entertainers, Scientists & Thinkers, Leaders & Revolutionaries, Builders & Titans, Heroes & Pioneers. Here are the Africans who made TIME 100 most influential people list. The African country represented and the categories they appear in are in parentheses.

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This week in African Style 4/14 – 4/20/07