The sneaker fiends over at Freshness have a thorough view of the upcoming Converse (RED) Fall 2007 collection. Converse has really used the RED opportunity as a new platform for their design and collaborative efforts which now include photographer Ricky Powell, and the Ramones. But one thing which really bothers me is that in her post on this collection, retrogurl writes a caption saying, “Many of the patterns and designs are inspired by African art work, the country PRODUCT (RED) benefits.” I don’t know whether the fact that retrogurl refers to Africa as a country reflects her own ignorance or Converse’s failure to properly communicate the theme behind the collection beyond the exciting designs. You would think that with all the effort that Converse is putting into the charity-based collection, the issue of whether the recipients of the charity reside in a country or on a continent would be clearly defined. I hope the AIDS issue is being pushed as hard as the search for new designs. Head over to Freshness for more images.
Fast Company on Product RED’s business of charity
John N. Pasmore, one of FastCompany.com’s expert bloggers, has an interesting piece on the building controversy around Project RED. He makes a good point about RED’s approach to corporate giving saying,
“And yes, we as individuals should give to those less fortunate and not rely exclusively on corporate-sponsored giving to substitute for our personal efforts. Granted, that’s an important point. But, I would not expect retailers like GAP to simply give money away. I’m sure their shareholders believe that getting a financial return on their investment is most important. Corporations are entities that people create for the purpose of making money.”
Read the rest of the “Get RED” article and look out for a quote from yours truly.
The business of a modeling career, Noella’s African style
A few weeks ago I was delighted to finally meet Noella Coursaris, a model who I had heard so much about. Noella really impressed me with the combination of her background (she was born in the Democratic Republic of Congo to a Congolese mother and Cypriot father and went to business school in Switzerland), her young age, and her work in launching the Georges Malaika Foundation, a foundation through which she will assist African girls in attending primary and secondary school. I have interacted with many models – and model wannabes – in the past but talking to Noella was a breath of fresh air. One thing that struck me about Noella was her determination and focus. While many models say they want to do more with their career, very few are able to organize themselves and make things happen. Though she was recently signed to the popular ID Model Management in NY, from looking at her body of work (Agent Provocateur, Chris Rock’s “I love My Wife”, Vibe Vixen, Cosmopolitan, Essence, GQ, and most recently the cover of Jambo and Harlem World magazines), you can tell that Noella is not one to sit around and wait for opportunities to fall in her lap. Speaking to Noella and Frederic about life, fashion and Africa, I got the same feeling I get when I speak to former model turned business woman extraordinaire Audrey Smaltz, another trailblazer in the fashion industry. Like Audrey, Noella seems to possess the ability to evaluate a situation, come up with a plan, and use her business acumen to make things happen; and it doesn’t hurt that Noella has a warm personality also. The September 2006 Model Inc. issue of Black Enterprise magazine profiled models like Tyra Banks, Iman, and Audrey Smaltz, who have used their focus, determination, talent, and keen business sense to turn the opportunities of an otherwise short career in a superficial industry into a successful business. And speaking to Noella you get the sense that she is taking a page out of their playbook to success. 
What makes it hard to succeed in the modeling industry is that ultimately you are being hired for your looks and unfortunately with that comes the assumption that all a model has to offer is her/his beauty. But if we look at the trait many of the most memorable models have, it’s being able to understand what each designer’s theme is and use your personality to sell that ideal to the world. And that takes a self-confidence and ability to empathize, that many models lack. I can see that Noella has what it takes to continue to have a long successful career. And by distinguishing herself as an African, though she does not have fashion’s stereotypical ultra dark skin, and extreme features, she, like Liya Kebede, introduces another image of an Africa to the fashion world. About her background Noella says “I am proud to be African, and proud to know where I come from. Africans have so much culture and values !!!”. Iman needs to get this girl on her “I Am African” campaign.
(photo courtesy: Luis Fernandez)
Chosan performs Blood Diamond from Bling is Dead
A few months ago some New York-based artists and arts organizations organized a concert to benefit Nah We Yone, a grassroots nonprofit organization that helps rebuild the shattered lives of refugees, asylees and asylum seekers from the African diaspora who have fled to the New York Metropolitan area due to ongoing political instability throughout the African continent. The title of the concert, “Bling & Blood”, set the tone for various African artists to voice their opinions about the effects of the blood diamond trade on the African continent. Here’s a video of Sierra Leonean hip-hop artist Chosan performing his song “Blood Diamond”, a song he penned as part of the Bling is Dead project. Thanks to director Dante Kaba for the footage.
Designers for Darfur event on Fashion Television
Here’s the Fashion Television feature of the Designers for Darfur event from the Fall 2007 New York Fashion Week. Designer Malcolm Harris (Mal Sirrah) and model Lydia Hearst did a great job of pulling the event together.
Maasai herdsman/model talks Gisele Bundchen, American Express, and maintaining maasai culture
<img id=”image289″ src=”http://annansi.com/blog/wp-content/uploads/2007/03/amex_red_ad.jpg” alt=”Amex RED ad” align=center”/>
In the news this week were features on the previously unknown Maasai herdsman who appeared with Brazilian supermodel Gisele Bundchen in this ad for American Express’ new card for the much-criticized RED campaign. Having seen the ad quite a few times in fashion magazines such as Vogue, I often wondered what the effect on the Maasai man had been. Here now, the Maasai herdsman is making news in multiple media outlets telling his story about his experience. What makes the story worth noting is that the herdsman, though having been paid $5000 for his efforts – an amount five times the annual wages in Kenya – has chosen to return to his life in his Maasai village. “To be honest all I was thinking about when I was with this woman was my cattle and goats,” Keseme Ole Parsapaet told The Associated Press, confessing to sleepless nights worrying about who was looking after his herd. Now that’s love for life and culture. How many of us would have taken the money and abandoned our simple lives.
“It is a good experience to work and make some money, but I believe people should be proud of their country… one should always return,”
– Keseme Ole Parsapaet
Damon Dash goes to Ghana for the UN
For those wondering where Jay-Z’s former partner, Damon Dash, is these days, he’s been doing his part for the United Nations World Food Programme, which launched in April of 2006 to raise monies towards halving the number of hungry people in the world, particularly children, by 2015. A few months ago Dash and his family, including wife fashion designer Rachel Roy, took part in the CatWALK the World event held in Ghana. Dash joined Ozwald Boateng (Ghana/UK), Stoned Cherrie (South Africa), Tina Atimeo (Ghana), Deola Segoe (Nigeria), Kofi Ansah (Ghana), and Hiplife artists Tic-Tac and VIP for a day of fashion and world hunger awareness. While in Ghana, Dash also visited a place called Orphanage Africa. It’s weird seeing Dash involved in this type of event since for hip-hop heads like myself his image is more of a harsh Harlem businessman. Maybe marriage and the Rocafella split has calmed him down a bit. Either way it looks like the event was a success. Future CatWalk the World events are planned for Benin, Ethiopia, and Florida (USA). Check out a video of the event below.
This week in African Style 2/24 – 3/2/07
• Africa and the winds of globalisation part 1 and part 2.
• South Africa helping the American film industry reel in the money.
• Angelina Jolie travels to Africa to raise Darfur awareness.
• Reuters’ editor-in-chief outlines plans for Africa site.
• Ethiopia and the global antiterrorism campaign.
• New York’s Museum for African Art finds a home.
• Face of Africa modeling competition is cancelled.
• GE’s user-friendly healthcare concepts for Africa.
Simmons, DiCaprio and Africa empowerment
The publicity bout over the image of diamonds continued throughout both Oscar and All-Star weekends with both Russell Simmons and Leonardo DiCaprio doing their part to promote awareness of their initiatives addressing blood diamonds. Simmons recently launched his Green Initiative jewelry line in Beverly Hills, California with celebrities such as Sanaa Lathan, Eva Pigford, Serena Williams, Paris Hilton, and Rosario Dawson. If you remember the Green Initiative is set up to raise money for “the development and empowerment of the people and communities in Africa where diamonds are a natural resource.” The initiative is part of the Diamond Empowerment Fund “a non-profit international organization” which Simmons announced at his press conference a few months ago. While Simmons has been busy courting celebrities such as Beyonce with the Green Bracelet, Leonardo DiCaprio, Djimon Hounsou, Ryan Gosling and others promoted the Amnesty International and Global Witness campaign against gem mining in troubled areas of the world by wearing a red teardrop pin to the Oscars. The pins were later auctioned off to benefit the campaign.
I’ve been following the developments of the blood diamonds campaigns closely and have been seeing a convergence of thoughts from both sides of the debate. Initially there were two separate camps that were bent on proving the other wrong in the public eye. But as the months – and the initial hype – have passed, I’ve seen both sides resolve to push strategies which though different on the surface, can have similar results: Giving Africans more control over their resources. DiCaprio, Hounsou, Amnesty International, and Global Witness are working outside of the current system to bring about the change in business practices, while Simmons is trying to work within the system to reach a fairly similar goal. While I see working within the current system as a dangerous strategy, I’m eager to see how Simmons walks the tightrope of getting an industry that is bent on maintaining it’s stronghold to purge itself of a practice that has worked so well. Maybe as Amnesty International’s campaign continues to put pressure on the diamond manufacturers, Simmons’ job will become easier. Time will tell which strategy is most effective.
This week in African Style 2/17 – 2/23/07
• “Black Gold”, African coffee documentary, to air on PBS.
• African countries ready themselves for the roll out of One Laptop Per Child initiative.
• Africa tops Mideast as US crude oil source.
• Akon teams up with Verizon for TV campaign.
• PRODUCT RED – In the black?