Tag: pop-culture

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Live modeling Adidas’ Materials of the World

SHOWstudio and Adidas Materials of the WorldRenowned fashion photographer Nick Knight is at it again with another fashion/art/multimedia project. His seminal SHOWstudio site – through which I had the honor of participating on the iD Magazine/London Fashion Week “Bring and Buy” project some years ago – now features a commercial project that “rethinks traditional advertising using motion image”. The project features 10 models from a range of mixed ethnic backgrounds -five male and five female- filmed wearing pieces from adidas’s new ‘Materials of the World’ line, “a collection influenced by the indigenous fabrics of different world cultures”. If you’d like to see the latest release of the Adidas Materials of the World Africa jackets in action on live models head over to the SHOWstudio Skin project site.

Skin is an undertaking by the company &Son, the creative consultancy run by stylists Simon Foxton and Nick Griffiths; a commercial project that rethinks traditional advertising using motion image. Ten models from a range of mixed ethnic backgrounds -five male and five female- are filmed wearing pieces from adidas’s new ‘Materials of the World’ line, a collection influenced by the indigenous fabrics of different world cultures. Over a period of ten days beginning on May 10, the living portraits will be also be displayed in the windows of a Curtain Road shop front in London’s Shoreditch where the attention of passers by will be tested to register that it is film and not stills that they are seeing. In this sense, Skin is a subtle development out of Simon Foxton’s previous Sittings: Thirty Men project of 2005 and a handsome addition to SHOWstudio’s ongoing study of living fashion portraiture.

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Africa’s next chapter convenes at TEDGlobal 2007

Chris Anderson and Emeka Okafor at TEDGlobalOne of the most important events for Africa’s technology, entertainment, and design industry development, TEDGlobal 2007, is in full swing in Arusha, Tanzania. Coming from vacation I have been reinvigorated by all the developments coming out of this seminal event. Now in it’s 3rd day, the conference has already given me more than enough insight into innovative ideas behind Africa’s next chapter. With all the information and idea sharing at this event, the African blogosphere is sure to be fueled for a long time to come. Below are some important resources for keeping up to date with the happenings in Tanzania. I’ll be watching and listening closely as I hope you all are.

Live updates:
Soyapi Mumba is Twittering TEDGlobal
Ethan Zuckerman of My Heart’s in Accra is live-blogging

Other bloggers at TEDGlobal 2007:
TEDFellow Erik Hersman, of White African
TEDFellow Rafiq Phillips at WebAddiCT
DNA
David McQueen
Africa Beat, by Jennifer Brea
Bankalele
Mental Acrobatics
AfroMusing
TEDFellow Mweshi
TEDFellow Fran Osseo-Asare, of Betumi: The African Food Network
TEDFellow Soyapi Mumba
TEDFellow Ramon Thomas, of NETucation
Ndesanjo Macha, who writes Digital Africa, in English, and Jikomboe, in Swahili
Fifthculture
Ellen Horne at Radio Lab in Tanzania
ClassV
Sam Ritchie
Harinjaka (in French)
Kenyan Pundit, by TED Conference speaker and blogger Ory Okolloh
Timbuktu Chronicles, by TEDGlobal conference director Emeka Okafor
and of course you can get official updates at the TED blog site

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Vogue, Keira Knightley donate food & Louis Vuitton to African elephant’s rehab

Keira Knightley gives baby elephant Louis Vuitton fro VogueThe concept for the June 2007 Vogue magazine cover story is a diary of British actress Keira Knightley’s “vacation in Africa” – more specifically Kenya. While the idea was probably someone’s eureka moment for an interesting feature, the resulting shoot and story is another re-hashing of Out of Africa. The fashion blogosphere has taken issue with one image in particular where the actress is photographed feeding a baby elephant which has been draped with a leather Louis Vuitton blanket.

After lunch at the Giraffe Manor, a hotel near Nairobi where giraffes roam the grounds, Keira donned a chic gray Bottega Veneta frock to visit the baby elephants at the David Sheldrick Wildlife Trust in Mbagathi, the only successful project in the world at rehabilitating orphaned elephants into the wild. Her diary entry for that day reads, “Today everyone tried to catch the baby elephants so we could put Louis Vuitton blankets on their backs. I’ve never seen anything more brilliantly stupid. I hope Louis Vuitton like it; they should definitely give the elephant a modeling contract.” – via Style.com

The fashion spread also includes a photo of the actress “roughing it” with some Maasai herdsmen- how original -, and some other shots of Ms. Knightley living out her rugged Africa dreams (circa 1910). I know Vogue is not the most progressive magazine, however you’d think that with all the resources they have the editors can find a creative way to tie in the Africa theme. They could have at least hired a photographer like Andrew Dosunmu, Marc Baptiste, or Stanley Lumax to lend their unique talent to the idea. But it just goes to prove how the perspective of Africa in popular culture is so limited. We can say that the editors at Vogue are at fault but, the true failure of the whole feature is with the Africans involved in the shoot who perhaps felt they had no choice but to offer their resources up to strengthen an image of Africa which ultimately would limit their ability to grow out of the early 1900’s image of the continent. This is why I place so much weight on the shoulders of those of us who live and work abroad to act as ambassadors and communicate our experiences constantly. One might say that the Vogue spread is just poor execution, however, the underlying theme is the real problem. The campaign to re-brand Africa has to take place both on the continent and abroad in order for it to be a success. It’s a tough job but the alternative is worse.

more images via imnotobsessed
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Ghana 50 Fashion Show: V&A Museum, London

Tima Atiemo CatwalkHere’s an exciting special event for all my London folks. Ghanaian designer Tina Atiemo is bringing her Avante Garde fashions to a show at the Victoria and Albert Museum in South Kensington – London on the 1st of June 2007. The Ghana 50 Fashion Show is part of the Victoria and Albert Museum’s event series celebrating 50 years of Ghanaian art and design. I’m sure Tina will bring some great designs as she did when she joined Ozwald Boateng, Deola Segoe and other African designers in the CatWALK the World event in Ghana last year. If you’re in London on June 1st check out the show and the exhibit.

Details
SPECIAL EVENT: Ghana 50 Fashion Show at the V&A Museum
Show Times: 16.00pm and 18.30–22.00
Location: Raphael, Room 48a
Price: Free entry to the show, but tickets must be collected for this event outside the Raphael, Room 48a between 15.30 – 19.00.

Join us for the Ghana 50 launch party with celebratory speeches by leading Ghanaian’s, be amazed by the dazzling fashion showcase of the best in rising Ghanaian talent, discover what’s on the Ghana, Gold and Slaves trail, view the special commemorative display of Asante Goldweights, and meet British Ghanaian visual artists and view their Asafo Flag project Forward Africa. In collaboration with cultural partners Africa Image Alliance.

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Africans on TIME’s 100 most influential people list

Youssou Ndour TIME influentials 2007TIME magazine has released it’s annual picks of the 100 most influential men and women whose power, talent or moral example is transforming the world. The list is broken up into groups of Artists & Entertainers, Scientists & Thinkers, Leaders & Revolutionaries, Builders & Titans, Heroes & Pioneers. Here are the Africans who made TIME 100 most influential people list. The African country represented and the categories they appear in are in parentheses.

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New magazine changing image of African women

Kitu Kizuri MagI’m an avid reader of publications both online and offline, so when I came across this new African women’s magazine called Kitu Kizuri at Barnes and Noble, I was intrigued. Having already been in contact with the editor for a feature on myself and Annansi Clothing Co. in the “American Dreams” section, I kind of had an idea what the magazine was about anyway. But, when I finally found a copy hidden in the women’s interest section, I was impressed. While I’m sure there are other African women’s magazines available, I felt that Kitu Kizuri was on point with it’s focus and content. Being an African man, I might not be in the target market, but the articles gave me a good glimpse of what is on African women’s minds. Just the kind of insight I need for when I’m designing my upcoming women’s collection. Make sure you check out the magazine and SUBSCRIBE!! It’s only $20 per year and I’m sure you’ll agree that we need more magazines like this one to help shape a new African image. Congrats on the launch guys.

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Five tactics for selling Africa-based products to non-Africans

Annansi Clothing- I Love Africa teeI’ve been having discussions about the difficulties of selling African products to non-Africans for years. As I mentioned in my post about African affluence, and Benin expanded upon in his post on advertisers ignoring Africa, there are many hurdles that come with proving the worth of an Africa-focused product of service, especially when it comes to non-Africans. But while many of us can certainly make a good living selling our products to Africans alone, there is also a need to introduce the non-African market to those same products. While I certainly don’t feel all African companies have to pursue non-African customers, there is a strong market for bridge products outside the continent. I’ve compiled 5 tactics that I’ve used in the past in approaching a non-African customer with my products. I use the term non-African consumer/customer, to refer to consumers/customers who would not otherwise engage an African product or service in their everyday life. While some products might not be the most culturally traditional, it is an easier sell to Africans than it is to non-Africans. Keep in mind though, that a product or service cannot be everything to everyone. Look at the Gap’s recent identity crisis and sales slump. If you are thinking about selling to non-African customers here are five tactics that might help.

1. Assume you’re entering hostile territory. Get ammunition.
Just because you are willing to share your African culture and heritage doesn’t mean others are willing to buy into it. They might not even think your product has any relevance to their normal product buying patterns. Instead of arguing why they should embrace a new culture, convince them of how your product fills a need they might already have. Do as much research on the customer’s buying patterns and look for gaps that your product can fill. Research, research, research.

2. Target culture bridge builders first.
A good way of adding non-Africans to your customer pool is to first identify and target cultural bridge builders. Take a look at your customer database ( I assume you have one) and pick out those non-African customers who have already bought your products. Invariably, those non-Africans are people who are already familiar with Africa beyond what they see on the news, and many times they are eager to share their culturally diverse knowledge with others who might not be familiar. With a little research you can find ways of building up that customer base and empowering them to convince other non-Africans why and how to adopt your product.

3. Connect the dots with familiar non-African products.
A large part of the process when it comes to selling African products to non-African consumers is convincing them your product is not so foreign. Many times new customers will resist your product based on unfamiliarity. It’s up to you to guide them into familiar waters, and one way of doing that is to compare your product to a more familiar product. While many of us entrepreneurs like to believe our products or ideas are brand new, in this case, relying on the newness of your product can actually make it a harder sell. When introducing a product that is heavily reliant on cultures that are foreign to your potential target customers, it’s better to play up the similarities rather than the differences to products that are already being used. It takes knowing the pros and cons of your product and forming a relationship with the non-African consumer.

4. Assume nothing, Explain everything.
It seems like a no-brainer, but many entrepreneurs, myself included, get so caught up in our own world that we forget that not everyone is immersed in our product or industry as we are. And when it comes to Africa-related products, we run into a roadblock when we assume others are familiar with any of our cultural references. In my experience, the products that have been able to appeal to more than just Africans, are those that educate the customer then sell to them. If we can all agree that Africa and African cultures are misunderstood, then we should also know that before you get a non-African to buy, you must explain what references are being used. Many times the more you explain, the greater value your product has with the new customer also.

5. Customer service and quality breed sales.
One of the things I learned while working at the Four Seasons and the Hilton back in college, was Americans put a lot of stock in customer service and quality. Those who live in the US know what I’m talking about. The better your customer service, the more likely the customer will buy your product and recommend it to others. Again, your Africa-related product is fighting against strong stereotypes in the customer’s mind, so the more you strive to deliver excellent customer service and impeccable quality, the easier it will be to convince your growing customer base to trust you and your company. We cannot all be perfect, but sometimes a little attention to detail can go a long way.

Do you agree? Do have any tactics to add?

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Poll: Does everyone know more about Africa?

Madonna in Malawi againOver 20 years ago, 1985 to be exact, an all-star list of artists – Quincy Jones, Michael Jackson, Cyndi Lauper, Al Jarreau, The Pointer Sisters, Paul Simon, Stevie Wonder, Ray Charles, and Lionel Richie among others – got together to “raise funds to help famine relief efforts in Ethiopia”. Named USA for Africa, the group recorded the colossal hit “We Are the World” and performed the song as part of Bob Geldof‘s televised Live Aid concert. That was the beginning of the Africactivism movement. Some would say one of the biggest problems with the movement at that time was it fed into the image of Africans as helpless people in a country (Africa) which was overrun with famine and starvation. It’s been quite a few years now and with all the talk about Product RED (Bono), Darfur (George Clooney), young girls’ education (Oprah Winfrey), adoption (Angelina Jolie, Madonna), blood diamonds (Leonardo DiCaprio, Djimon Hounsou), and water shortage (Jay-Z’s Water for Life), I thought it would be a good time to take a survey on how Africa is viewed compared to 20 years ago. Please take a moment to cast your vote in the poll located in the sidebar to the right.

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Converse (RED) Fall 2007; Africa’s NOT a country

Converse RED Fall 2007
The sneaker fiends over at Freshness have a thorough view of the upcoming Converse (RED) Fall 2007 collection. Converse has really used the RED opportunity as a new platform for their design and collaborative efforts which now include photographer Ricky Powell, and the Ramones. But one thing which really bothers me is that in her post on this collection, retrogurl writes a caption saying, “Many of the patterns and designs are inspired by African art work, the country PRODUCT (RED) benefits.” I don’t know whether the fact that retrogurl refers to Africa as a country reflects her own ignorance or Converse’s failure to properly communicate the theme behind the collection beyond the exciting designs. You would think that with all the effort that Converse is putting into the charity-based collection, the issue of whether the recipients of the charity reside in a country or on a continent would be clearly defined. I hope the AIDS issue is being pushed as hard as the search for new designs. Head over to Freshness for more images.

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Maasai herdsman/model talks Gisele Bundchen, American Express, and maintaining maasai culture

<img id=”image289″ src=”http://annansi.com/blog/wp-content/uploads/2007/03/amex_red_ad.jpg” alt=”Amex RED ad” align=center”/>
In the news this week were features on the previously unknown Maasai herdsman who appeared with Brazilian supermodel Gisele Bundchen in this ad for American Express’ new card for the much-criticized RED campaign. Having seen the ad quite a few times in fashion magazines such as Vogue, I often wondered what the effect on the Maasai man had been. Here now, the Maasai herdsman is making news in multiple media outlets telling his story about his experience. What makes the story worth noting is that the herdsman, though having been paid $5000 for his efforts – an amount five times the annual wages in Kenya – has chosen to return to his life in his Maasai village. “To be honest all I was thinking about when I was with this woman was my cattle and goats,” Keseme Ole Parsapaet told The Associated Press, confessing to sleepless nights worrying about who was looking after his herd. Now that’s love for life and culture. How many of us would have taken the money and abandoned our simple lives.

“It is a good experience to work and make some money, but I believe people should be proud of their country… one should always return,”
– Keseme Ole Parsapaet