Tag: marketing

Obama and Hillary Clinton visits a boom or bust for African business

As President Obama and Secretary of State Hillary Clinton both prepared to make visits to Africa recently there was a sense of excitement and anticipation. While the excitement was primarily within the African diaspora, other communities around the globe also began to share in the excitement. But as Obama and Clinton have come and left…
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African markets in top 20 as mobile advertising continues strong growth in Q2 2009

(photo by uzimagazine on flickr) </i>With traditional advertising revenue continuing it&#39;s downward spiral, mobile advertising continues to dominate advertising growth areas globally. BuzzCity, a global provider of wireless communities and consumer services, <a href=”http://www.mobile-tech-today.com/story.xhtml?story_id=67945&amp;full_skip=1″ target=”_blank”>recently released</a> it&#39;s Global Mobile Advertising Index report for the second quarter of 2009, showing some good numbers and areas of…
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Bono on Obama’s 1st Africa visit as President and rebranding the continent

As President Obama embarks on his much anticipated trip to Africa this weekend, U2 frontman and social activist writes an op-ed column in this weekend’s NYtimes highlighting the significance of the President’s visit to Ghana. But as the example of Ghana makes clear, that’s only one chord. Amid poverty and disease are opportunities for investment…
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African communicators plan Africa re-branding strategy for 2010

African communications experts will meet at the 3rd Annual 2010 National Communication Partnership Conference on 29 and 30 July to strategize about the steps they will take to maximize the tremendous advantage the upcoming 2010 World Cup will bring to South Africa in particular and Africa in general. Under the theme “Africa’s time has come…
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AfriMonitor launches with ‘Exploring ChinAfrica’ trends brief

Throughout my years as an entrepreneur, I have had to conduct endless market research and have found a serious lack of information about the African market. Drawing on my experience as a marketer myself, I am developing a new website called AfriMonitor to aggregate important research and information about the growing African market. While I…
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