consumers Archives | Annansi.com

June 8, 2016June 8, 2016

Brazil’s luxury consumers are weary

The #Business of Fashion reports:

…while Louis Vuitton’s Cruise 2017 runway extravaganza last weekend seemed to suggest otherwise, make no mistake: the current state of affairs in Brazil is having a serious effect on the country’s appetite for luxury goods. “Nobody knows what’s going to happen here politically — that’s the truth. It’s a very strange situation for any level,” says Brazilian fashion industry consultant Gloria Kalil. “Brazil gives false messages; the beauty, the openness. But I don’t know who continues to buy here right now. Sometimes you go to those big luxury shops and you see no one in there for days and days and days. It’s very hard to nail down the problem; you never get very straight answers when you ask. They say that they send their collections to clients’ homes. Maybe they’re right, maybe they know what they’re doing. I’m not sure.”

August 5, 2009

African markets in top 20 as mobile advertising continues strong growth in Q2 2009

(photo by uzimagazine on flickr)

</i>With traditional advertising revenue continuing it's downward spiral, mobile advertising continues to dominate advertising growth areas globally. BuzzCity, a global provider of wireless communities and consumer services, <a href="http://www.mobile-tech-today.com/story.xhtml?story_id=67945&full_skip=1" target="_blank">recently released</a> it's Global Mobile Advertising Index report for the second quarter of 2009, showing some good numbers and areas of interest. Among the top 10 ranking countries for ad banners served in the companies mobile internet advertising network, South Africa holds the #4 spot behind Indonesia, India, and the United States (numbers 1 - 3). Egypt comes in at #7, followed by Kenya (#10), Nigeria (#14), Libya (#17), and Tanzania (#18). These numbers support what many analysts have been saying for years, mobile phones and their use in Africa and other emerging markets are the growth areas of the 21st century.<p /> Full list of the top 20 countries by the number of paid advertising banners delivered in each (compared to Q1 2009 results):<br /><ol><li>Indonesia: 3.78 billion (-14%)</li><li>India: 1.07 billion (+28%)</li> <li>United States: 487 million (-8%)</li><li>South Africa: 461 million (+8%)</li><li>United Kingdom: 133 million (+17%)</li><li>Philippines: 124 million (-1%)</li><li>Egypt: 108 million (-34%)</li><li>China: 95 million (-27%)</li> <li>Saudi Arabia: 92 million (+63%)</li><li>Kenya: 92 million (+15%)</li><li>Malaysia: 81 million (2%)</li><li>Canada: 79 million (5%)</li><li>Thailand: 73 million (11%)</li><li>Nigeria: 60 million (-34%)</li><li>Bangladesh: 57 million (-49%)</li> <li>France: 50 million (26%)</li><li>Libya: 48 million (-44%)</li><li>Tanzania: 48 million (-42%)</li><li>Italy 43 million (23%)</li><li>Brunei 42 million (-42%)</li></ol>(via <a href="http://africa.bizcommunity.com/Article/410/78/37919.html#" target="_blank">BizCommunity</a>)

Posted on July 26, 2009
Local food for foreigners (Fish restaurant sign)

via flickr.com

Fun sign for a fish restaurant in Tanzania.The sign maker has gone through the pains to correct their own spelling in an effort to communicate with and attract english-speaking customers. The red arrow above is a nice touch as it reinforces the intent of the sign. While the spellng and grammar is a little off – note the comma after “To” -, the sign sets a welcoming tone and speaks directly to the needs of the intended audience, english-speaking visitors looking to experience local cuisine.

(this post is part of a series I’m exploring tentatively titled “The Design of Everyday Africa”. I’ll be highlighting information graphics and user experience as it pertains to Africa. As always, feel free to leave comments and send in anything you’d like to contribute)