A few weeks a go, I got word that Oprah was going to tape a show on the Blood Diamond controversy. She had already done a show where she reunited a Sierra Leonean girl who, after suffering limb amputation at the hands of rebels, had not seen her family in years. Catching on to the growing controversy, director Ed Zwick and Leonardo DiCaprio, were invited to tape a Blood Diamond episode of the Oprah Winfrey show. Originally scheduled for December 6th, the day of the movie premiere and two days before the release, now the the Oprah special will air on Monday December 4th , the same day Russell Simmons is expected to conclude his fact-finding trip to Africa. Set your Tivos boys and girls.
Bill Clinton and Michael Jackson in the motherland
EURweb.com reports that Bill Clinton will join Michael Jackson in Rwanda in June 2007. If you haven’t heard Michael Jackson is looking to tour hospitals and the country’s television station to research ways in which he could best help the African nation.
Bill Clinton continues to be quite the friend of Africa. His Bill Clinton Foundation has reportedly helped Madonna’s Kabbalah effort in Malawi, and he was recently honored by my friends at Africare for his other Africa-based efforts. Can a concert with Michael on vocals and Bill on sax be far behind. It’ll certainly be more interesting than the “We are the World” performance in London.
Making charity count in Africa
To give or not to give. That’s the question on everyone’s mind this holiday season. With the rise of media and celebrity interest in Africa this is the perfect time to answer that question. There are endless ways to put your money where your mouth (and hopefully your heart) is. From the RED campaign to the Bling is Dead project, and Keep a Child Alive’s “I am African” campaign there are endless ways to lend your support to organizations who are working to help African people. Whatever you think Africa’s major problem is there’s an organization that can point you to a place your holiday dollars can go to help.
With its multitude of problems there are more that enough issues to make African charity work a full time job. But as Jonathan at Cherryflava indicates the focus should be on wealth and opportunity, not just charity. One thing I give Bono credit for is finding creative ways to create a process where the money given makes it’s way to concrete empowerment projects. The way out of poverty is through opportunity not charity. For years and years the missing link in the “Help Africa” campaign has been in the regulation of where the money is going and how it is used. Finally the mentality is changing and consumers are not content to just give blindly anymore.
One thing I’ve learned from the blood diamonds controversy is the need to regulate how much African resources are exported. Implementing a production process which allows more of the profits to stay within the individual countries is a certain first step. There needs to be just as many organizations regulating the different industries as there are in making sure money is funneled to the continent. At this point even Africans have said that aid is not the answer. As the old saying goes, “Give a man a fish and he’ll eat for a day. Teach him how to fish and he’ll eat forever.”
Armani’s RED makes Kate Moss black for your green
Last thursday, Giorgio Armani edited the british newspaper The Independent as part of his involvement with Project RED. As the second issue in the RED series – the first was edited by Bono- the newspaper took a look at issues which are of concern to those seeking to help Africa. While the newspaper had some good articles about “Africa’s gifts to the world” from art to science, celebrity weigh-ins on Africa’s problems, and African Women’s rights, those were all overshadowed by the cover picture of a black-faced Kate Moss. Major backlash ensued at yet another attempt to connect Africans to white celebrities and in this case the fashion world. You would think that after the backlash over the Gwyneth Paltrow “I am African” ad Mr. Armani would have paid special care to provide a better context for the image and not just rely on the resurrected supermodel’s notoriety.
A major part of the failure of such campaigns is the media not realizing that today’s consumer has become smarter and is exposed to a lot more global messages than before. It’s true that we’re still enamored with celebrity and for the most part are still sleep when it comes to politics, but with advertising, even the sheep think of themselves as wolves. The images and associations don’t carry the same weight they used to because they have not been defined in the new society. With reality TV and the internet we are more independent in our information gathering. Today’s consumer is exposed to a lot more, and has new points of references. As Julie of Coutorture proved in her attempts at covering New York Fashion Week, the old media is out of touch with the rise and needs of the new breed of consumers and they prove this constantly with images such as the one on The Independent. While many charities are seeking to involve the public in their causes they are still employing the old media communicate with a new consumer who rebels against it. Some would say that the controversy from both the Kate Moss and Gwyneth Paltrow images helped to bring attention to the causes, but I would argue that most people could not tell you what issues those images were trying to bring to light. The old media has not done it’s homework on what Africa means to the new consumers. And like a parent, the old media’s message gets lost in it’s arrogance.
Djimon Hounsou finds Blood Diamond in December
The word is Warner Bros. has finally set a December 15 release date for the highly anticipated movie ” Blood Diamond”. This comes as a surprise for me considering the pressure they’ve been getting from the Diamond industry about how the movie will hurt holiday sales of diamonds. The movie has been talked about for at least the past year, with people on all sides jockeying for position on the issue conflict diamonds. Though the movie stars Djimon Housou, one of my favorite actors, I’m skeptical about the portrayal of Africans. Having read an early script myself, I am not sure if the movie will do justice to the topic of conflict diamonds nor will it help the image of Africans in the public eye. At first reading the movie seems to be another attempt at hollywood to dumb down an important topic, but I’m reminded by a movie industry expert that scripts can be changed during production. By sticking to their original plans to release the movie during the holidays and not pushing it to the diamond industry proposed release date of January 2007, Warner Bros. is obviously confident about the star power – Leonardo Dicaprio plays the lead character – , pr controversy, and possible academy award nominations to push box office sales. The diamond industry in hopes of saving face have also got some star power of their own, partnering with Nelson Mandela to lend credibility to their efforts to change their business tactics. Despite my pessimism about the movie itself, I’m interested to see how this will play out in the coming months. Check back here for updates.
Trend Alert: Celebrities “help” Africans
A couple of posts ago I commented on Gwyneth Paltrow’s recent ad for the Keep a Child Alive organization. Though there was a lot of talk going around about the sincereity of the ad and even some good parodies, it seems the New York Times, in true hype fashion, has taken the ball and run with it. This weekend the Times ran an article titled “Into Africa” speculating on the trendy-ness of Americans’ – celebrity and otherwise – interest in Africa. The article was a dis-jointed analysis of why “saving” Africa is suddenly a new trend. While I feel the interest in the continent can be a good thing, I know that this particular type of interest can only hurt efforts to change the continent’s problems. Yet again, those who have a warped sense of self and belonging, have turned to the poor Africans to validate their existence. Lindsey Lohan? Madonna? Alyssa Milano? Give me a break!!! When issues relating to Africa are sensationalized without follow-up or perspective, the result can cause more harm than good. Africa has a lot of problems but none of these “celebrities” are able to put it in the perspective it needs. What’s the sense in installing an irrigation system in Ethiopia on your summer break if there’s no one to maintain it when you leave for your freshman year at Harvard? I’m not against celebrities lending their voice where needed, but anyone who will develop an interest in “helping” Africa because Lindsey Lohan says so is only going to make things worse. Africa may need a lot of things, but random acts of blindness is not one of them.
Gwyneth Paltrow declares “I am African like David Bowie”.
As I was perusing the new Fashion Rocks Magazine during my lunch the other day. I stumbled upon this ad of Gwyneth Paltrow, actress/wife of Bono’s humanitarian heir Chris Martin. I must say I was quite shocked. I still haven’t decided if it was a good or bad shock but a shock nevertheless. As someone who actually is African, I am excited to see Alicia Keys’ Keep A Child Alive organization doing whatever it takes to push the envelope and make people realize the seriousness of the African AIDS epidemic. On the other hand I get the feeling there is the usual subconscious pandering which comes from many “humanitarians” who see themselves as saviors of poor helpless Africans. On the previous page of the magazine is a similar ad with David Bowie which seems to be less offensive on sight. The mixed feelings which the Gwyneth Paltrow ad is sure to get will no doubt come because she has been quite private causing the media to create an image of her as an All-American girl to satisfy the public’s need for more information. Paired with her marriage to Chris Martin of Cold Play, her public image becomes even more confusing. While Ms Paltrow might genuinely have a humanitarian streak the ad ends up getting the wrong reactions by the confused American public. We all know David Bowie to be a cause conscious celebrity and the fact that he is married to another humanitarian , supermodel Iman, solidifies his African-ness in our eyes. This should be a lesson to Gwyneth Paltrow and all other celebrities who want to keep their private lives private. You can’t rely on your celebrity to validate your cause if we don’t know who you really are. Thanks for trying though.