Talking African business elsewhere

This is just a note to announce that Annansi Chronicles has joined a group of authors in launching a new social entrepreneurship section of “the world’s #1 site for small business motivation and strategies”, www.evancarmichael.com. Titled, Sustainable Development Through Entrepreneurship: African Accounts, the new section will focus on the African perspective in business and entrepreneurship. Among the authors who already write for the site are Donald Trump, Michael Gerber, Zig Ziglar, Seth Godin, Jay Conrad Levinson, Guy Kawasaki, and more.

With nearly half of its population living in conditions of extreme poverty, the economic realities of Africa are harsh.

And yet, the promise of sustainable development remains bright.

By creating economic growth, African entrepreneurs are proving to be at the heart of that promise, and a key weapon in the fight against poverty.

These are their stories.

Liya Kebede #11 on Forbes’ list of world’s richest models

Liya Kebede on Forbes' earners listForbes Magazine has put together a list of the “Top Earning Models in the World” according to estimated earnings over the past 12 months. Ranking at #11 is 29-year-old Ethiopian beauty, Liya Kebede, with $2.5 million earned. A ground-breaker best known as the first black model in Estée Lauder’s history, Ms. Kebede, though not as high-profile as her counterparts, has maintained a successful career appearing in campaigns for brands as diverse as H&M, the Gap, Anne Taylor and Givenchy.

Top models like those on our list still bank millions, but only once a multiyear contract is secured. The days of $10,000 runway fees are over. Top models don’t even do runway. It’s considered an internship process for the hundreds of anonymous 15- and 16-year-old foreign girls who swarm the runways of New York, Paris and Milan each season. They do 70 shows in six weeks and are paid about $250 an hour their first season.

A good hardworking model can make $200,000 a season. But chances are that model, once the season is over, will never be seen or heard from again. – Forbes

To compile it’s list, Forbes also took into account the “relevancy” of the model–determined by recent campaigns, editorials, fashion magazine covers and the opinion of those in the industry. Gisele Bundchen tops the list at $33 million, with Kate Moss ($9 million), Heidi Klum ($8 million), Adriana Lima ($6 million) and Alessandra Ambrosio ($6 million) rounding out the top five slots.

The age of conversation is here!

The Age of ConversationTrained as a visual communicator, I have always held communication in the highest regard. Communication, to me, is at the center of everything we do, especially in today’s world. Whether you are an individual or an organization, it is most important to be able to communicate your ideas and be a part of conversations which, through the growth of technology are already shaping the world we live in. No-one is immune from the power of the conversations today. Through the advances in technology the playing field is being leveled in all industries, and it is most important for Africa to understand and take advantage of the change. For years we’ve struggled to be heard both at home and abroad and participate in the conversations which determine the development of our communities. But today, we are faced with the opportunities to broadcast our own conversations and chime in on others. Never before have we been given the opportunity to directly affect others a world away. And never before have the major players been so focused on the every-day person’s opinion for direction. As individuals we wield a great power, and how we communicate and build on conversations is more important than it ever was. The new book “The Age of Conversation” taps some of the most brilliant thinkers in today’s conversation-driven world. I have authored a chapter titled From Aid to Opportunity: Afri-Activism transitions into a new consumer market. You can read more about the book “The Age of Conversation” in the new Books & Products area of this site or at AgeOfConversation.com. Buy the book as an e-book, a paperback, or a hardcover at Lulu.com/ageofconversation. 100% of the profits from the book will go to a children’s charity.

Careers in Africa Recruitment Summit

Here’s some information about a business summit that looks very promising. Set you calendars.

Global Career Company is pleased to announce the Careers in Africa Recruitment Summit scheduled to take place in Houston, Texas on 16-18 November 2007. The Careers in Africa Summit is a unique recruiting event, enabling leading companies to attract and interview internationally based African professionals, for their operations across Africa. This invitation-only event will feature pre-scheduled interviews, presentations and networking sessions with leading multinationals operating across Africa. Companies that have already confirmed to attend the Summit are:

  • Anglo Platinum
  • Barloworld
  • Chevron
  • Coca-Cola
  • SABCO
  • Cisco
  • Eskom
  • Heineken
  • Intercontinental Bank
  • Lafarge
  • OPS
  • Orascom
  • SAB
  • Shell
  • Toyota
  • United Bank for Africa

This list continues to grow. Available career opportunities range from entry-level graduate openings to senior management appointments and cover a variety of functions. Read more about the event, and review the attending company profiles at www.globalcareercompany.com/ciaus.

The Paris Hilton effect on Africa’s development

Paris Hilton Vanity Fair africaWe live in a celebrity-powered society. I don’t like it, but it’s the truth. Whoever said everyone will get their 15 minutes of fame, was way off. It seems like the expiration date on fame is being extended longer and longer. Fame in itself is not a bad thing, however, the individualism, it comes with in today’s society is another story. With all the reality show mania and with reputable organizations paying talentless people like Paris Hilton ridiculous amounts of money for an appearance, the American culture of celebrity and individualism is playing an even bigger role in how and where money is spent in business. But if this the nature of the world we live in, where do Africans, and our culture of community and modesty, fit in?

Certainly all African’s are not so modest. However, our definition of celebrity and entitlement is definitely different from the West. Many would argue that the American definition of celebrity is based on fantasy while the African definition is based on reality. Where western celebrities are celebrated apart from the community, African celebrities are celebrated for their effect within the community. Is either definition right or wrong? Who knows, but when one dominates the other in global influence, a problem arises.

What does this have to do with business, money and Africa’s opportunities? Everything, I would say. One of the biggest problems Africans have with getting their stories told particularly in the media is that we still do not really understand how western media works. Take the picture of Paris Hilton to the left. Paris Hilton who represents, the epitome of America’s celebrity culture – and hence influence – holds a Vanity Fair Africa issue with Oprah – another more talented and influential American celebrity – on the cover. While the whole scene was definitely staged by Paris’ pr reps, it’s a classic example of the role celebrity plays in American culture. Follow me for a moment. Bono campaigns for more money to go to African aid. He recruits Oprah Winfrey, among others, to draw attention to the cause. Bono then sells the the idea to the Vanity Fair editors who stand to have multiple celebrities in one issue (celebrity faces sell glossies, especially fashion ones) and the issue is produced. Paris Hilton, then picks up the issue in her attempt to clean up her post-jail image, and in turn further sells Bono’s Africa campaign to insecure suburban teen-aged girls everywhere. Suburban American families, (with disposable income) then put money into Bono’s Africa campaign. This is the power of celebrity in American economics. While we Africans argue merit and talent, Bono continues to play the celebrity game to influence the flow of money. Many of us argue there should have been more Africans on Vanity Fair’s covers, but while Wole Soyinka is a talented man with accolades to boot, he has no influence over the people spending the money, and so he is regulated to a group feature towards the end of the magazine.

Further evidence of the power of celebrity, can be seen in the media coverage of the recent TEDGlobal conference in Tanzania. In her excellent piece about the event, Jennifer Brea, writes about the circumstances surrounding Bono’s heckling of Andrew Mwenda. The fact that Bono can have so much power as to bump George Ayittey‘s presentation of his perspective, heckle another presenter AND practically be the only one of 50 or so presenters over the 4 day African conference covered widely in the press illustrates the power of celebrity. The same issue about the difference between western and African celebrity was raised on the Africa media blog, with a reader asking

“Given the advances in technology that now allow citizens of any country to directly access the popular culture of another country (e.g. music, films, art), why do people living in the global north continue to receive more information about situations in Africa from the few Western celebrities “caring about Africa” than from the many African ones trying to push the same message? (Why do people seem to be more influenced by their similiarity with the source than the source’s actual level of expertise/connection with the cause?)”.

To this Melissa Wall of the Africa Media blog answered, “The West or North dominates global media structures and flow (much research has documented this). More specifically, reporters often have to go with the easiest-to-access sources. A Western celebrity with an entourage of handlers and PR flaks is a lot of easier to get a juicy quote from. Enlarging the Rolex is difficult.”. It all boils down to familiarity, which translates to celebrity which in-turn motivates spending. So if we Africans want access to the money which brings the opportunities we need, we have to do a better job of understanding the power of celebrity from the western perspective. As important as talent is – and it IS important – celebrity trumps talent. Sad but true.

Urban explosion and African youth’s global influence

Dakar city, SenegalOn Wednesday the United Nations Population Fund released an insightful reportState of World Population 2007: Unleashing the Potential of Urban Growth – detailing it’s research on the future of global urbanization. Declaring that “urbanization is unavoidable”, the most interesting predictions were that by 2030 the populations in African and Asian cities will have doubled. The populations of those cities will be greater than the number of people living in China and the United States combined.

While the world’s urban population grew very rapidly (from 220 million to 2.8 billion) over the 20th century, the next few decades will see an unprecedented scale of urban growth in the developing world. This will be particularly notable in Africa and Asia where the urban population will double between 2000 and 2030: That is, the accumulated urban growth of these two regions during the whole span of history will be duplicated in a single generation. By 2030, the towns and cities of the developing world will make up 80 percent of urban humanity.

The report details that the growth will take place primarily in small cities and towns raising a concern about whether developing nations, particularly in Africa, have the infrastructure to manage this growth. We all know that many African cities, such as Dakar, are already becoming hubs of activity, but the predicted urban explosion will bring a new generation of citizens who would have been raised within the digital age. Will African enterprise adapt to the change in time?

Without a doubt global youth culture is already influencing big business. But will the explosion of Africa’s cities coincide with it’s youth’s contribution to global culture? And how will African government react to the sudden change?

In a few days African leaders will convene in Ghana to discuss forming a United States of Africa (USA???!!!). We can only hope that they take the UN report with them and realize that cities are market makers and the infrastructure that support urban areas play a large part in how successful a region is. About cities and economics Wendy Waters explains, “It comes down to how easy it is for people and companies to flow into (and out of, ironically enough) the region.” The UN report says “… no country in the industrial age has ever achieved significant economic growth without urbanization. Cities concentrate poverty, but they also represent the best hope of escaping it.” and Head Heeb adds, “African cities in the next decades will have to be everyone’s commitment.” I will predict that the trend of African youth’s influence on global business and media will explode alongside the growth of cities, with or without government’s support.

Your thoughts?

Who’s doing business in Africa?, Trade Forum Magazine update

Mashudu Ramano Johnnic CommunicationsNot long ago I highlighted a feature in Trade Forum magazine called “Changing Brand Africa”. It turns out they’ve updated their site with a new section called “Who’s Doing Business in Africa?”. The new section complements the previous feature with six new stories:

In all, the six sections give a well rounded view of the various opportunities to do business on the continent. A good read.

The articles below are a collection of inspirational models that reflect the new “Brand Africa.” It is the second in the series of stories about Changing “Brand Africa” to be featured on the Trade Forum site.
From an African media mogul in South Africa, we go to the founder of a home furnishings firm in Ethiopia. A coffee supplier outlines Rwanda’s rapid improvement as a coffee producer, and a Tunisian businessman shows how his country is embracing information and communications technology with a passion. We also look at trends in corporate social responsibility, a “must” for businesses, as practiced at Shell, and at how modern technology used by bushmen opens new job opportunities. – Trade Forum Magazine

Hip-hop’s African ancestry at Odyssey Awards

Beverly Fab5 and Kofi at H20Last Saturday I attended the 5th Annual Hip-Hop Odyssey (H2O) Awards, held at BB Kings in New York City. Organized by the Hip-Hop Association, the awards ceremony recognized today’s hottest Hip-Hop filmmakers, industry professionals and pioneers. The event always features appearances and performances by Hip-Hop heavyweights. This year’s event, as usual, was packed with many of the individuals who have played a major part in shaping the hip-hop landscape including, artist/entrepreneur/hip-hop personality Fab 5 Freddy (that’s him in the picture standing in front of me as we listen to DJ Beverly Bond speak about YO! MTV Raps’ late producer Ted Demme), Ice-T (who gave an excellent acceptance speech about staying true to oneself), Dana Dane, Grand Wizard Theodore, (Dr.) Roxanne Shante, Ralph McDaniels (Video Music Box), The Cold Crush Brothers, Chubb Rock and much more.

One thing I’ve always enjoyed about the awards and the preceding H2O International Film Festival, is how the organizers (Martha Diaz, Rolando Brown etc) make a conscious effort to show the influence of African (and international) cultures on the growth of America’s hip-hop/urban culture. A few years back, besides the performance by the Nomadic Wax Global Hip-hop All-stars’ Chosan (Sierra Leone) , Eli Efi (Brazil) , and El Gambina (Korea), the festival grand prize went to Hip-Hop Colony, a film about the African hip-hop explosion – now on DVD. This year Hip-Hop Colony’s Kenyan director, Michael Wanguhu, was on hand to present an award. To further encourage the hip-hop generation to connect with Africa, this year’s awards was sponsored by and involved a presentation by popular DNA lineage identification company African Ancestry Inc. Some of you might remember that African Ancestry Inc. was the company behind VH1’s Spike Lee-directed February (Black History month) spot which promoted a stronger connection between African-Americans and the African continent through DNA swab testing. African Ancestry’s President, Gina Paige, was on hand at this year’s H2O Awards ceremony to present the evening’s host, Paul Mooney, with his personal DNA test results. Upon revealing that Paul Mooney’s lineage goes back to Guinea-Bissau (I don’t remember which specific ethnic group was cited), Gina Paige presented Mr. Mooney with a folder containing the details of the tests as well as a t-shirt with a Guinea-Bissau logo. A very nice touch.

African Ancestry offers a great solution for African-Americans looking to re-connect with their African heritage. With the DNA procedure gaining popularity and support from African-American celebrities like Oprah, Whoopi Goldberg, LeVar Burton, Chris Tucker, Chris Rock, and Isaiah Washington – who also holds a seat on African Ancestry’s Board of Directors -, and media outlets from ABC’s Good Morning America to PBS championing the efforts, African Ancestry has already begun to solidify the link between African-American and African cultures.

What’s your Africa strategy?

China AfricaMany of us can agree that today, Africa plays a major role in the development of the global economy. The magazine covers and celebrity reports are a small part of how Africa has become a major player. A large part of my consulting work has to do with helping organizations develop an Africa-related strategy which both addresses the customer’s demands AND provides opportunities for Africans. Whether yours is a foreign or Africa-based company, today you MUST have a strategy which communicates your companies position on the Africa-related issues emerging daily. Any company or organization that has not begun to understand the role Africa’s development is playing in their market stands to become obsolete. In today’s world, NOT having the right Africa-related strategy is a sure sign of an organization’s ineffectiveness both domestically and globally.

Some organizations will simply implement a clichéd aid campaign as a response, but the smart ones will see the bigger picture and realize that Africa’s development is tied to their own long term goals and the goals of their customer. You can promote “Save Darfur” t-shirts but if the shirt is made in China, your company can quickly lose years of credibility with the customer.

It’s probably most important for Africa-based companies to develop an Africa-related strategy. With all the attention that various parts of the continent is getting, they too must adjust to the new found attention to remain relevant. In essence the world’s issues are playing out in their backyard. There are detailed reports of the Chinese push into the continent, and as Tom Barnett says, the Americans are landing. These and other foreign strategies will severely affect how Africans do business. It is important for Africa-based companies to re-think their production and competition strategies. While the age-old image of the starving African has long hindered the growth of many African industries, there are new opportunities which, if approached properly, could easily allow an Africa-based company to become a major player in the global market.

It’s times like this that are important to organizational growth. As a CEO, you can either stick your head in the sand and hope that the change is temporary, or adjust your organizational strategy to take advantage of the opportunities which are already affecting your customers. So what’s your Africa strategy?