Description:
South Africa, Egypt, Nigeria will land among the top 25 countries for smartphone user growth worldwide in 2014. Continued growth is expected through 2018
AFRICA: Countries with highest smartphone user growth 2013-2018
AFRICA: Where South African Consumers Buy Online
Description:
The ecommerce marketplace has opened its doors in diverse emerging markets, and a March 2013 study by market research firm Jana shows that a significant percentage of mobile phone users in these countries are beginning to buy digitally. Compared with the other four countries surveyed—India, Kenya, the Philippines and Nigeria—the study found that South Africa had the greatest percentage of mobile phone users (67%) who at least sometimes bought products online. Kenya posted the lowest percentage of mobile phone users sometimes buying online, at a still considerable 56%.
AFRICA: Rise of Africa’s Consumer Market (registration required)
Description:
By now, most investors and businesses know about the tremendous potential of Africa—the world’s second-fastest-growing region, topped only by emerging Asia. But it may come as a surprise that Africa’s growth is fueled not by resources but rather by a rising consumer market.
The continent’s consumer-facing industries are expected to grow by $400 billion, representing its single-largest business opportunity, by 2020. But many companies don’t know how to translate this potential into action, because of a dearth of market research. That, however, is changing. In one of the first studies of its kind, McKinsey’s Africa Consumer Insights Center surveyed 13,000 consumers in ten African countries, with a focus on the largest cities. Five categories of consumption were covered: apparel, financial services, groceries, the Internet, and telecommunications.