Description:
Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media preferences. Given this degree of diversity within and across geographies, new research from Nielsen shows that marketers need to look beyond the obvious to reach and resonate with both niche and mass audiences.
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http://www.reuters.com_article_2013_01_29_spain-advertising-idUSL5N0AY9P920130129.url
Description:
Spending on mobile display advertisements is expected to boom in Jordan and the rest of the Middle East countries in the coming years due to growth in the number of mobile phone holders, according to experts.
The experts, who said spending on mobile advertising, especially on mobile display ads, in the Middle East is expected to reach $10 million in 2012, added that they predict the figure to grow annually from 15 to 20 per cent.
They noted that traditional media outlets including newspapers, TVs and radio stations still enjoy the lion’s share when it comes to advertising.
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