AFRICA: Where South African Consumers Buy Online

  • April 1, 2013 • Editor • eMarketer
  • Description:

    The ecommerce marketplace has opened its doors in diverse emerging markets, and a March 2013 study by market research firm Jana shows that a significant percentage of mobile phone users in these countries are beginning to buy digitally. Compared with the other four countries surveyed—India, Kenya, the Philippines and Nigeria—the study found that South Africa had the greatest percentage of mobile phone users (67%) who at least sometimes bought products online. Kenya posted the lowest percentage of mobile phone users sometimes buying online, at a still considerable 56%.

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