MID. EAST: Mobile Advertising Set to Surge in Middle East

  • December 1, 2012 • Editor • Albawaba
  • Description:

    Spending on mobile display advertisements is expected to boom in Jordan and the rest of the Middle East countries in the coming years due to growth in the number of mobile phone holders, according to experts.

    The experts, who said spending on mobile advertising, especially on mobile display ads, in the Middle East is expected to reach $10 million in 2012, added that they predict the figure to grow annually from 15 to 20 per cent.

    They noted that traditional media outlets including newspapers, TVs and radio stations still enjoy the lion’s share when it comes to advertising.

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