Category : social

  • 3 reasons WeChat, Chinas biggest app, hasn’t taken over globally

    Posted Jun 9th, 2016 By in Business, General, social, Social media, Technology With | Comments Off on 3 reasons WeChat, Chinas biggest app, hasn’t taken over globally

    Fast Company reports: There are a lot of market-specific reasons if you do a deep dive. But broadly…there are three big mistakes Tencent made with WeChat in its overseas expansion, and—not coincidentally—they’re mistakes that Chinese companies make a lot when they launch internationally. Late to expand internationally #China-first approach Poor localization Read more on Fast …

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