42 country, 100 exhibit Africa Pavilion unveiled for 2010 Shanghai World Expo

1270173481543_1270173481543_r

50 African nations and the African Union will present their interpretations of the “Better City, Better Life” theme in Shanghai, China at the 2010 Shanghai World Expo running May 1 to October 31. Along with a number of other countries, African governments and businesses will exhibit at the 2010 Shanghai World Expo in efforts to showcase tourism and trade potential. Of the 50 African nations exhibiting, 42 have joined forces to build the Joint-Africa Pavilion, a 22.6 thousand square meters (243,264.38 sq. ft) exhibit hall with individual country exhibition areas and over 100 exhibits from Africa. Located near a main entrance of the expo, construction for the Joint-Africa Pavilion began in August 2008, and is developed in part with investment money from a $100-million fund set up by the organizers of the expo for the over 100 participating developing countries participating. The remaining 8 African countries exhibiting, including South Africa, Egypt and Nigeria, will rent their own separate pavilions.

The Joint African Pavilion consists of exhibitions provided by 42 African countries including Angola, Ethiopia, Cameroon, Zambia, and Sudan. The Pavilion embraces the theme of “The Great Ballad of Africa”. It aims to represent the cultural diversity, solidarity, and the rosy future of the African countries. Welcoming visitors at the entrance of the Pavilion is “Lucy”, a 3-and-a-half million year old fossil of a female hominid. She was discovered in Ethiopia in 1974.” – CCTV

13250329_11n W020100407426563244827 13250319_11n

Of the 191 countries participating in the World Expo in Shanghai, most are investing record amounts to build pavilions., Most world governments will be providing the bulk of investment, with heads of state promising to make special appearances. In an effort to solidify Shanghai as a global city, China itself is spending $4.2 billion on transforming the world’s fair to a blowout extravaganza, surpassing it’s recent efforts on producing the Beijing Olympics. “Compared with the Olympics, the expo will have a richer culture,” said Zhu Yonglei, deputy director-general of the Bureau of Shanghai World Expo Coordination. “It will be more interesting.” An extimated 70 million visitors from the public and private sectors, civil society, international organizations and others will attend the Shanghai World Expo, making it the largest World Expo in history.

More images of the Joint-Africa Pavilion available here and here.

Video: Joint African Pavilion unveils design

Video: South Africa at World Expo

If you can’t see the videos above go here to view

African contemporary art having a global renaissance (videos)

CNN’s Inside Africa recently aired a series of features on the growing global demand for contemporary art. View the 3 parts of the feature below.

Part 1

Johannesburg Contemporary Art Fair
The Johannesburg Art Fair recently showcased the works of 400 African contemporary artists, attracting more than 10,000 visitors. – CNN Inside Africa

PART 2

First US-based commercial art auction dedicated solely to contemporary African art
Auction house Bonhams’ recent ‘Africa Now’ auction in New York was first commercial auction dedicated solely to contemporary African art in the United States

Part 3

Ghana’s ancient beads back in vogue
A new generation of Ghanaians are rediscovering their heritage — and rediscovering the appeal of traditional beads – CNN Inside Africa

If you can’t view the videos above go here to watch

ESPN channels Apartheid-era South Africa for 2010 FIFA World Cup ad

For it’s part in the 2010 FIFA World Cup advertising wars, ESPN is channeling a major part of South Africa’s history:  Apartheid. The sports channel is starting it’s World Cup advertising with a Wieden + Kennedy created spot highlighting the importance of  football (soccer to Americans) at South Africa’s infamous Robben Island where Nelson Mandela was imprisoned. The commercial is part of a four-part series which will be rolled out over the course of the months before the World Cup start on June 11.

Our goal with this spot is to educate people about the historical significance of the World Cup being played in South Africa. – ESPN Marketing Director Seth Ader

Watch the commercial below and let me know what you think in the comments below.


via Adrants

If you can’t see the video above, go here.

Celebrity colonization of Africa (infographic)

Much has been said of celebrities taking an interest in Africa. Celebrities like Oprah, Madonna, Brad Pitt and Angelina Jolie, Danny Glover and, of course, Bono,  have pusued a wide range of Africa-related causes and initiatives to mixed response here and elsewhere in the media. For their March/April issue Mother Jones magazine has put together a fun interactive map outlining which American celebrities have been most involved in which African countries. The Mother Jones feature also contains a mini timeline of celebrity involvement in Africa. Click on the infographic below to access the full interactive map.

celebrity_colonize_africa

Ego Trips: What can Africa do for you? (via Mother Jones)

“My life changed, really, there.” —Bono

“Totally changed my life.” —Alicia Keys

“It’s changed my life.” —Country singer Michelle Wright

“This trip has changed my life.” —NFL player Reggie Bush

“One of those things which will sort of change your life.” —American Idol‘s Simon Cowell

“It truly was a life-changing experience.” —The OC‘s Mischa Barton

“It was truly a life-changing adventure!” —Disney teen star Selena Gomez

* h/t @kenyanpundit *

NY African Film Festival opens, celebrates World Cup and independent Africa

nyaff

The 17th annual New York African Film Festival (NYAFF) has opened on April 7th celebrating the 50th anniversary of 17 African nations’ independence from colonial rule as well as the freedom that the rise in technology has given African filmmakers to tell their own stories. Among the 13 features and 25 short films from emerging and veteran filmmakers from 18 countries are four soccer films in honor of the World Cup’s first games in Africa opening in June 2010, an animated short program, Focus Features’ Africa First short program and an environmental film.

The festival runs from April 7 through the 13th at The Film Society of Lincoln Center and continues at Columbia University’s Institute for African Studies, 3ten Lounge, New Museum and the Brooklyn Academy of Music BAMcinématek with dates in April and May. Some films showing during the festival include The Absence, directed by Mama Keïta (Senegal/France), Eliane de Latour’s narrative film Beyond the Ocean, winner of the Jury Prize at the Festival des Cinéma du Monde 2009, and Wanuri Kahiu’s Pumzi, which I highlighted here before.

Take a look at the full film schedule.

On Saturday, April 10, a panel discussion will also be held where established and aspiring directors and producers will learn how to craft an attention-getting pitch and utilize social networking tools at “Getting Exposure: Securing the Buzz You Need for Your Film.” The panel takes place at The Film Society of Lincoln Center at 1:30 pm, and is part of  the film festivals “Independent Africa”.

Panelists will include Jennifer Merin, film journalist with About.com and founder of the Alliance of Women Film Journalists; Misani, culture writer for the Amsterdam News; Paul Burani, social media strategist; and Pam Pickens, digital marketing expert. The event, which is open to the public, will be moderated by veteran entertainment publicist and NYAFF’s public relations consultant Cheryl L. Duncan of Cheryl Duncan & Company Inc.

For panel or film tickets, go to www.filmlinc.com.

Notes from Columbia U’s 2010 Africa Economic Forum

2010-AEF-Logo-300x223Last week I attended Columbia University’s annual African Economic Forum (AEF). The two-day conference was a diverse and insightful one with discussions ranging from Branding Africa to the growing, sometimes controversial China-Africa relationship. The organizers put together a great program with much discussion during and in-between panels. While I couldn’t attend the full program, I was able to participate in some great discussions with attendees and panelists in the Africa Arena. I’ve provided my notes from the discussions I was able to attend below. My notes cover a mixture of discussion topics and perspectives from the esteemed panelists and attendees. Please keep in mind that the notes below are portions of the hour plus long discussions from my perspective as an attendee. If you have any insight into any of the topics in my notes please feel free to comment. For clarification on any of the points in my notes please shoot me an email.

ATTENDANCE NOTES:
Panel: African Fashion Going Global
Moderator: ZANDILE BLAY, Market Editor, Paper Magazine
Panelists: OLUCHI, Supermodel and the Original Face of Africa; BUSIE MATSIKO, CEO and Co-Founder, Fashion Indie Media; AISHA OBUOBI, Designer & Founder, Christie Brown; MIMI PLANGE, Designer and Founder, Boudoir D’huîtres

  • Should Africans sell primarily to Africans?
  • African designers are more torn about designing Africa-inspired clothes vs. other western designers designing Africa-inspired clothes
  • Western designers are not limited or stigmatized when using African influences in designs
  • Should there be an African fashion capital? Some panelists say no
  • Is there a viable African consumer enough to support African fashion industry?
  • Designers don’t want to get pigeonholed as an ethnic designer; need room for growth
  • There is very limited support (i.e. factories, retail outlets) for African designers on the continent
  • Some panelists say African designers should focus on African consumers rather than targeting global consumers first
  • There is lack of business expertise among designers on the continent
  • Designers need to partner up with business professionals on the continent
  • Pricing African designs is tricky
  • Not too many Africans will pay high prices to support African designers
  • There are two types of African consumers: 1) those that travel and buy high-end western clothes 2) the locals who can’t afford couture and buy mass
  • It’s hard to produce on the continent particularly if you’re not doing mass production
  • Many African designers aspire to go to South Africa fashion week because it’s the top African continent fashion industry
  • Just like you don’t only have New Yorkers in New York Fashion week, South Africa’s Fashion Week has Africans from all over continent
  • African designers get inspiration from everywhere just like other designers
  • Some African designers are more drawn to cultural design than others

Continue reading “Notes from Columbia U’s 2010 Africa Economic Forum”

Africans on Forbes 2010 World’s Billionaires list

2010ForbesAfricanBillionaires

Forbes Magazine has compiled and published it’s annual list of the world’s billionaires. The 2010 World’s Billionaires list represents “billionaires with publicly traded fortunes, net worths…calculated using share prices and exchange rates from February 12, 2010”. Of the 937 people named to the list, there are 8 African country citizens who made the list. Of the 8 Africans, the individual net worths range from $1.5 to $5.9  billion. with Egyptian nationals maintaining the biggest presence with 4 individuals from same family  listed. Here are the Africans on the 2010 Forbes World’s Billionaires list according to rank:

#127 Nassef Sawiris
Net Worth: $5.9 bil
Fortune: Inherited and Growing
Source: construction
Age: 48
Country Of Citizenship: Egypt
Residence: Cairo
#154 Nicky Oppenheimer & family
Net Worth: $5.0 bil
Fortune: Inherited
Source: De Beers
Age: 64
Country Of Citizenship: South Africa
Residence: Johannesburg
#307 Onsi Sawiris
Net Worth: $3.1 bil
Fortune: Self Made
Source: construction
Age: 80
Country Of Citizenship: Egypt
Residence: Cairo
#374 Naguib Sawiris
Net Worth: $2.5 bil
Fortune: Inherited and Growing
Source: telecom
Age: 55
Country Of Citizenship: Egypt
Residence: Cairo
#421 Patrice Motsepe
Net Worth:$2.3 bil
Fortune: Self Made
Source: mining
Age: 48
Country Of Citizenship: South Africa
Residence: Johannesburg
#421 Johann Rupert & family
Net Worth: $2.3 bil
Fortune: Inherited and Growing
Source: luxury goods
Age: 59
Country Of Citizenship: South Africa
Residence: Stellenbosch
#463 Aliko Dangote
Net Worth: $2.1 bil
Fortune: Inherited and Growing
Source: sugar, flour, cement
Age: 52
Country Of Citizenship: Nigeria
Residence: Lagos
#655 Samih Sawiris
Net Worth: $1.5 bil
Fortune: Inherited and Growing
Source: hotels
Age: 53
Country Of Citizenship: Egypt
Residence: Cairo

K’Naan launches Coca-Cola World Cup campaign

Somalian-born, Canadian-based hip-hop artist K’Naan has specially recorded a version of the song “Wavin’ Flag”, originally featured on his 2009 album Troubadour, for the Coca Cola sponsored 2010 FIFA World Cup tournament, hosted by South Africa. The remix, “Wavin’ Flag (The Celebration Mix)”, will be part of Coke’s global integrated marketing campaign rolling out in over 150 countries this summer. The track will be used as the main music element throughout the entire campaign including as the soundtrack on all TV commercials, played at FIFA World Cup Trophy Tour by Coca-Cola events, featured on the online digital platform and more.

The campaign developed to support (Coke’s) sponsorship of the landmark sporting event is an extension of the current Coca-Cola brand platform “Open Happiness. (It) invites fans to express their optimism and passion for football through active dance celebrations.

Video: K’Naan World Cup Coke commercial featuring Spanish pop singer David Bisbal

Video: Coke FIFA World Cup Trophy Tour multimedia booth

If you can’t see the videos above click here

S. Africa Tourism launches URL shortener for World Cup marketing

mzan.si website

As part of the marketing around the upcoming 2010 FIFA World Cup, the South African Tourism authority has launched a new branded url shortening service at http://mzan.si. Developed for the government agency by Quirk eMarketing, the Mzan.si service is so named  for the word Mzansi (m-zun-zee), a popular word used to refer to South Africa. The marketing effort is an attempt to brand South Africa as “a country teeming with exquisite sights, natural splendours, adventure attractions and culture”.

Because URL shorteners are easier to remember, faster to type and less likely to break when they are shared, this shortening craze might just become a new kind of language for all internet users….Not only is http://mzan.si designed to shorten long cumbersome URLs, but it also allows South African Tourism to market South Africa as a destination through unobtrusive, geo-targeted advertising within the shortener itself. All URLs that have been shortened using the http://mzan.si will start with mzan.si making them instantly recognisable. The objective of the URL shortener is to reach people in an alternative way to educate and entice them into visiting South Africa hence the name msansi which means South Africa. It is also aimed at enabling all South African’s to ‘fly the flag’ and acknowledge their homeland online with every link they create.

More info here

Kenya’s first Sci-Fi film hits Sundance

Pumzi FilmMade by writer/director Wanuri Kahiu, Kenya’s first science fiction film to hit Sundance, Pumzi, takes place “thirty-five years after World War III, the “Water War,” and tells the story of a woman from East Africa who flees an enclosed community in hopes of once again restoring life outside its walls. The film which screened last month at the Sundance Film Festival was made with grant money from Focus Features’ Africa First short film program, the Goethe Institut, and the Changamoto arts fund, and was part of the festival’s New African Cinema program.

Like recent standouts District 9 and Sleep Dealer, the short film taps into Third World realities and spins them forward for dramatic effect. But to produce Pumzi, Kahiu looked to the past, as well as the future. She researched classic 1950s films to create her movie’s futuristic sets, comparing the processes of matte painting and rear-screen projection with indigenous African artwork. “We already have a tradition of tapestries and functional art and things like that, that loan a backdrop for films,” Kahiu said.

via Underwire

Pumzi_director

With Focus Features’ Ditrict 9 now considered a global box office success and it’s recent Academy Award nomination, look out for more funding to be injected into Africa-inspired films. As Ms. Kahiu proves, the whole continent – not just South Africa – has endless stories to tell and Africans are dreaming up creative ways to tell them.

Watch the Pumzi trailer below:

If you can’t see the video above click here