Here are some more detailed pictures of the Adidas Materials of the World Africa collection I mentioned before. It turns out there are quite a few pieces to chose from. I love it when a company like Adidas takes their time to develop solid African products. The collection is available online at Colette Paris’ We Sold Out store.
via Hypebeast
Simmons, DiCaprio and Africa empowerment
The publicity bout over the image of diamonds continued throughout both Oscar and All-Star weekends with both Russell Simmons and Leonardo DiCaprio doing their part to promote awareness of their initiatives addressing blood diamonds. Simmons recently launched his Green Initiative jewelry line in Beverly Hills, California with celebrities such as Sanaa Lathan, Eva Pigford, Serena Williams, Paris Hilton, and Rosario Dawson. If you remember the Green Initiative is set up to raise money for “the development and empowerment of the people and communities in Africa where diamonds are a natural resource.” The initiative is part of the Diamond Empowerment Fund “a non-profit international organization” which Simmons announced at his press conference a few months ago. While Simmons has been busy courting celebrities such as Beyonce with the Green Bracelet, Leonardo DiCaprio, Djimon Hounsou, Ryan Gosling and others promoted the Amnesty International and Global Witness campaign against gem mining in troubled areas of the world by wearing a red teardrop pin to the Oscars. The pins were later auctioned off to benefit the campaign.
I’ve been following the developments of the blood diamonds campaigns closely and have been seeing a convergence of thoughts from both sides of the debate. Initially there were two separate camps that were bent on proving the other wrong in the public eye. But as the months – and the initial hype – have passed, I’ve seen both sides resolve to push strategies which though different on the surface, can have similar results: Giving Africans more control over their resources. DiCaprio, Hounsou, Amnesty International, and Global Witness are working outside of the current system to bring about the change in business practices, while Simmons is trying to work within the system to reach a fairly similar goal. While I see working within the current system as a dangerous strategy, I’m eager to see how Simmons walks the tightrope of getting an industry that is bent on maintaining it’s stronghold to purge itself of a practice that has worked so well. Maybe as Amnesty International’s campaign continues to put pressure on the diamond manufacturers, Simmons’ job will become easier. Time will tell which strategy is most effective.
Djimon Housou to model Calvin Klein underwear
I usually don’t blog on weekends (gotta spend time with the family) but it’s Oscar weekend and I’d be remiss in my duties if I didn’t report this breaking news. In the lead up to tomorrow’s Academy Awards, Calvin Klein Inc. has announced that it will feature Oscar-nominated Djimon Hounsou in its Fall 2007 Calvin Klein Underwear advertising campaign. While modeling is not new territory for Hounsou, becoming the face of Calvin Klein underwear at this point in his stellar career is worth noting. Seen as a true American brand, Calvin Klein’s underwear campaigns have often been seen as risqué and trendsetting. As many of you will remember Hounsou was discovered by fashion designer/photographer Thierry Mugler and spent several years modeling before he burst onto the international scene in Janet Jackson’s video “Love Will Never Do (Without You)”. The Fall 2007 Calvin Klein Underwear campaign, which will be shot in late March or early April and will appear internationally in more than 20 countries in global print and outdoor advertising in the fall. The campaign involving Hounsou will coincide with the 25th anniversary of Calvin Klein Underwear and the launch of a new product Calvin Klein Steel. Whether or not Hounsou wins the Best Supporting Actor Oscar tomorrow night in his Ozwald Boateng suit, we’re guaranteed to be seeing a lot more of him this year.
This week in African Style 2/17 – 2/23/07
• “Black Gold”, African coffee documentary, to air on PBS.
• African countries ready themselves for the roll out of One Laptop Per Child initiative.
• Africa tops Mideast as US crude oil source.
• Akon teams up with Verizon for TV campaign.
• PRODUCT RED – In the black?
Jay-Z’s Rocawear South Africa ads
Whatever happened to Jay-Z’s Water For Life campaign? I thought there was supposed to be a documentary airing on MTV. Always the business-MAN, Jay seemed to have squeezed in a new ad campaign for Rocawear while he was in South Africa. You can’t miss the campaign which is splashed all over the first 20 or so pages of Vibe’s new issue. Here are some scans from the campaign. More scans at Stylemix. Trend Alert: Animal print is in.
Bling & Blood go primetime on Vh1
I mentioned before that Vh1 in conjunction with the United Nations was producing a documentary on the bling and blood diamonds relationship. The documentary, “Bling’d: Blood, Diamonds, and Hip Hop”, “takes a look at the illegal diamond trade in Sierra Leone, West Africa and its connection with the hip hop culture, particularly how ‘bling’ played a role in the nation’s 11-year civil war.” While we’ve seen quite a few film projects about blood diamonds and Sierra Leone, it’s a wonder that the hip-hop angle has never really been explored in depth by a major film/television company; or did I just miss it? Either way the documentary features interviews with Paul Wall, Raekwon, Tego Caldron, Jadakiss, Big Daddy Kane, and Kanye West among others. Hopefully the documentary will expand beyond the war in Sierra Leone and show how the diamond trade exploits both the Africans who mine the diamonds and the African-Americans who aspire to own one. As Sierra Leonean rapper Chosan said “Don’t give up and keep shining, your heart’s worth more than a diamond”. The documentary premieres Thursday, Feb. 22. at 8pm on Vh1.
This week in African Style 2/10 – 2/16/07
• Cell phones fight AIDS in Africa
• Sophis Okonedo plays in Skin
• Africans challenge global corruption in ‘Bamako’ courtroom
• Africa: 48 African countries expected in Cannes
• Warner Music announces strategic initiatives in North Africa
• Global Film Community invited to Oscars
• Africa/America—a beauty that could be
• Joburg Fashion Week’s Disco Masais and African City Girls
• Are mud floors cool?
Making a model living
Back in my fashion week round-up post, I mentioned the lack of black/african models on the runways this season. While it was a passing comment the topic holds great weight with many Africans trying to build a career in the modeling industry. While many of us take them for granted and often trivialize the idea of someone making money on their looks, the fact remains that models are an important part of selling a product in any industry. Many years ago, I went with a friend to a casting call. Let me tell you, you have to have serious determination, passion, and focus to go to those “cattle calls”. As I sat in a room of about 100 people vying for only one spot for a simple shoot, I realized that putting yourself out there to be judged by your looks alone is a harrowing experience. You are often at the whim of whomever is in charge and whatever their hang-up is that day or even that minute; and not taking it personally is easier said than done. My friend didn’t get the gig but she continued to pursue modeling until she finally gave up. Working on the “other side of the camera”, I’ve been witness to quite a few instances where models have had to tolerate everything from physical to verbal abuse just to get ahead; and if you feel that they get paid well enough to bear it you’re wrong. Just this past fashion week, I had to literally choke a model to get her shirt buttoned to complete the look the designer wanted; and my model just stood there and took it. Each season African models compete in a world where even when the product is being sold to people who look like them, they can easily be replaced by someone who doesn’t. Particularly in the fashion world there is a growing cap on how many African or black models can work each season or even per show. And I mean worldwide. Many designers make the excuse that African models don’t fit the look they’re going for, but the fact is it’s just an excuse not to make the effort. There are tons of qualified models like Noella, Honorine, Ajuma, Oluchi, and Atong working their way through the industry with varied enough looks for any shoot or runway. And they all represent the varied consumers who spend money on the fashion. If fashion week is all about creating excitement, then what is more captivating than an African model putting some flavor in an otherwise vanilla fashion show. So the next time you open a magazine, watch a video, or buy a product think about all those models who are putting themselves out there so that your image is represented and give them some credit. (photo: Style.com)
More Converse RED collabos
Converse X (Product) Red X Nom De Guerre. On sale for $100 at Nom De Guerre
Converse X (Product) Red X Kicks Hawaii. $100. Available at St. Alfred and Kicks Hawaii.
Like the previous Converse RED sneakers up to 15 percent of profits of the sale of the sneakers will going directly to the (Product) Red Global Fund.
Via Complex
African designers gamble at Magic Las Vegas
Last August while in Las Vegas for a mini vacation with the family, being the workaholic I am, I squeezed in a visit to to Magic and it’s satellite tradeshows, Project and Pool. For those who have never attended the Magic event, basically it’s a few days of high octane buying and selling of apparel of all levels. The tradeshow is possibly the biggest and most known in the world and attracts everyone involved in the apparel industry. Though Magic is primarily organized as a meeting place for apparel companies and buyers, it has become a place for everyone to flex their brand muscle and get attention by outdoing each other. Magic is the main show held at the Las Vegas Convention center while the two smaller more specialized shows, Project and Pool take place at different venues in the surrounding area. I can’t describe the hustling that takes place at Magic. Because Magic attracts EVERYONE from celebrities, who are usually endorsing a clothing line, to magazine publishers and editors, for that week Las Vegas becomes a hustler’s heaven. And African companies are getting hip to the opportunities at Magic. In the short time I had to see all the exhibitors, I made sure to go over to the DESIGN South Africa area, a first-time collection of 10 South African fashion houses who, sponsored by the South African government, had been chosen to make the trip to exhibit their offerings to the international buyers. I got into a good conversation with Themba Mngomezulu of the Darkie label about design, African identity and breaking into the US market. Darkie is a popular label in South Africa and Themba has been doing his thing on the fashion scene for a while. I was happy to talk to him and see that African designers are making an organized effort to compete outside of their borders.
The Fall 2007 season of Magic started yesterday in Las Vegas and this season there’s an African Pavilion organized by Eastern and Central Africa Trade Hub and West Africa Trade Hubs. The area will be featuring various African companies “with the relevant strategies and insights” who have been chosen to get assistance in penetrating the American market. Unfortunately I will not be on the scene to report about their efforts for two reasons. The first reason is Las Vegas will be overrun with posers and groupies this week with Magic and NBA All Star Week taking place at the same time; I can’t take it! The second reason is, while the few days can gain a clothing line like mine unparalleled exposure, Magic is a budget buster which doesn’t fit my current business strategy. With costs ranging from $2500+ just to rent a booth space, it can be a costly lesson to learn if your company is not structured to capitalize on the exposure. Magic brings buyers from all over the world who are always eager to stock new brands. The reason for going to Magic from a designers perspective is to get orders and you are almost guaranteed to get some good ones. But I learned from attending a smaller tradeshow in Miami last year that getting sizable orders can actually kill your business. As a good friend of mine said “if you are building a house and you want it to last, you need to start with a solid foundation and use the right materials” (translation: longevity is based on patience and strategy). The apparel industry is an especially difficult one to succeed in. People go out of business everyday, and one of the main reasons is they grow too fast. Many people get into business for the fame and notoriety and fail to pay attention to the business part. Yes, the fashion business has some nice perks, but if you get caught up in the hype it’ll die just as fast as it lived. Lack of proper financing, partner disagreements, and absence of adequate apparel business knowledge constantly cause apparel companies to go out of business; and many times it can be avoided. When a company like Cloak has to close down, then you know there’s more to fashion than champagne and models. With that being said, I hope the African companies taking part in this season’s Magic tradeshow have the structure in place to deal with the possible instant success. While we must start competing at some point we should also try to set our own pace for growth. The American market has eluded numerous foreign brands. I’m lucky to have started here, but I think I’ll take my time and grow.
More about the African Pavilion and African Sourcing at Magic:
Discover the Magic of Africa
Following from a Hub sponsored workshop to provide Kenyan apparel firms with the relevant strategies and insights for exhibiting their wares at the Sourcing at MAGIC apparel trade show and that will assist them in penetrating the lucrative $180 Billion U.S apparel market, it was highlighted that for maximum impact at MAGIC, it would be important for participants from the region work together. In view of this, the ECA and West Africa Trade Hubs are working together to set up an ‘African Pavilion’ at the show. The Pavilion will showcase over 30 companies from 10 countries in Africa. The ECA Hub is sponsoring 9 companies from Kenya, Uganda, Madagascar and Ethiopia to the show which will be held in Las Vegas, Nevada in February 2007.
SEMINAR
Africa Sourcing Opportunities and Challenges
Date: Thursday February 15, 2007
Start Time: 4:00 PM
End Time: 5:00 PM
Location: South Hall, First Level, Room MS116
Panelist
Julie Hughes , Sr. Vice-President of International Trade, USA-ITA
Steve Jesseph , President/CEO, Worldwide Responsible Apparel Production
Belinda Edmonds , Cool Ideas, EDUN
Florie Liser , Assistant US Trade Representative for Africa
Info: Africa represents new opportunities for sourcing directors in light of the various free trade agreements currently in place and allowing for duty and quota free access. The continent also represents challenges to those who source in the region. Join our panel of experts and discover the possibilities.