Visit us at TheBrandSensi.com>
• Africa and the winds of globalisation part 1 and part 2.
• South Africa helping the American film industry reel in the money.
• Angelina Jolie travels to Africa to raise Darfur awareness.
• Reuters’ editor-in-chief outlines plans for Africa site.
• Ethiopia and the global antiterrorism campaign.
• New York’s Museum for African Art finds a home.
• Face of Africa modeling competition is cancelled.
• GE’s user-friendly healthcare concepts for Africa.
The publicity bout over the image of diamonds continued throughout both Oscar and All-Star weekends with both Russell Simmons and Leonardo DiCaprio doing their part to promote awareness of their initiatives addressing blood diamonds. Simmons recently launched his Green Initiative jewelry line in Beverly Hills, California with celebrities such as Sanaa Lathan, Eva Pigford, Serena Williams, Paris Hilton, and Rosario Dawson. If you remember the Green Initiative is set up to raise money for “the development and empowerment of the people and communities in Africa where diamonds are a natural resource.” The initiative is part of the Diamond Empowerment Fund “a non-profit international organization” which Simmons announced at his press conference a few months ago. While Simmons has been busy courting celebrities such as Beyonce with the Green Bracelet, Leonardo DiCaprio, Djimon Hounsou, Ryan Gosling and others promoted the Amnesty International and Global Witness campaign against gem mining in troubled areas of the world by wearing a red teardrop pin to the Oscars. The pins were later auctioned off to benefit the campaign.
I’ve been following the developments of the blood diamonds campaigns closely and have been seeing a convergence of thoughts from both sides of the debate. Initially there were two separate camps that were bent on proving the other wrong in the public eye. But as the months – and the initial hype – have passed, I’ve seen both sides resolve to push strategies which though different on the surface, can have similar results: Giving Africans more control over their resources. DiCaprio, Hounsou, Amnesty International, and Global Witness are working outside of the current system to bring about the change in business practices, while Simmons is trying to work within the system to reach a fairly similar goal. While I see working within the current system as a dangerous strategy, I’m eager to see how Simmons walks the tightrope of getting an industry that is bent on maintaining it’s stronghold to purge itself of a practice that has worked so well. Maybe as Amnesty International’s campaign continues to put pressure on the diamond manufacturers, Simmons’ job will become easier. Time will tell which strategy is most effective.
By now you’ve all heard that Forest Whitaker won the Best Actor Oscar for his portrayal of Ugandan dictator Idi Amin. While this is another big boost for Black actors in general, it is more of a validation of African film. Before the awards I was speaking to my partner at the film commission about what the implications of a win like this will be. One thing he emphasized was how more African films will mean more roles for black actors. I think one thing that many people, especially Africans, overlook is the relationship between African-American progress and African progress. While we rarely expound on the connection, Whitaker’s win shows how African stories can provide unlimited opportunities for African-American actors and producers to create award-winning films. While many producers have looked primarily to South Africa and apartheid for strong African stories in the past, Whitaker’s win shows that there are more than enough stories to develop on the continent. That’s why Dreamgirls’ Danny Glover skipped the Oscars to attend the Pan African Film and Television Festival in Ouagadougou, Burkina Faso. Now that the word is out, the goal must be to encourage more African screenplays (preferably from Africans themselves) and get African stories told by African people. While I’m glad Warner Bros. made the effort to make Blood Diamond, I think the studios can now see the benefit of telling African stories from an African’s perspective using African/African-American talent. And while “The Last King of Scotland” wasn’t a blockbuster at the theaters, at this point we see there is a large enough audience interested in seeing a African film that is given the budget both independent and blockbuster Western movies enjoy.
Update: The BBC reports about African reactions to the Oscars at the Fespaco film festival in Burkina Faso.
I usually don’t blog on weekends (gotta spend time with the family) but it’s Oscar weekend and I’d be remiss in my duties if I didn’t report this breaking news. In the lead up to tomorrow’s Academy Awards, Calvin Klein Inc. has announced that it will feature Oscar-nominated Djimon Hounsou in its Fall 2007 Calvin Klein Underwear advertising campaign. While modeling is not new territory for Hounsou, becoming the face of Calvin Klein underwear at this point in his stellar career is worth noting. Seen as a true American brand, Calvin Klein’s underwear campaigns have often been seen as risqué and trendsetting. As many of you will remember Hounsou was discovered by fashion designer/photographer Thierry Mugler and spent several years modeling before he burst onto the international scene in Janet Jackson’s video “Love Will Never Do (Without You)”. The Fall 2007 Calvin Klein Underwear campaign, which will be shot in late March or early April and will appear internationally in more than 20 countries in global print and outdoor advertising in the fall. The campaign involving Hounsou will coincide with the 25th anniversary of Calvin Klein Underwear and the launch of a new product Calvin Klein Steel. Whether or not Hounsou wins the Best Supporting Actor Oscar tomorrow night in his Ozwald Boateng suit, we’re guaranteed to be seeing a lot more of him this year.
The recent news of Reuters’ new Africa website which includes African bloggers is BIG. Not only because of the idea that there’s more than enough news coming out of Africa to fuel a separate site, but also because it’s a major boost for African voices. With the incorporation of Global Voices blog posts, Reuters dares to shine a light on the African people themselves. While diehard news buffs can still rely on sites like AllAfrica.com and CNN for news, Reuters introduces a opinionated human element to their stories. With bloggers taking over traditional media, this move is nothing new but for us Africans it’s a huge step. Many of us have complained for years about the one-sided image the media shows of us and have blamed everyone but ourselves (maybe rightfully so). Wherever the blame lies, we’ve got the mic now guys, what are we going to say.
I mentioned before that Vh1 in conjunction with the United Nations was producing a documentary on the bling and blood diamonds relationship. The documentary, “Bling’d: Blood, Diamonds, and Hip Hop”, “takes a look at the illegal diamond trade in Sierra Leone, West Africa and its connection with the hip hop culture, particularly how ‘bling’ played a role in the nation’s 11-year civil war.” While we’ve seen quite a few film projects about blood diamonds and Sierra Leone, it’s a wonder that the hip-hop angle has never really been explored in depth by a major film/television company; or did I just miss it? Either way the documentary features interviews with Paul Wall, Raekwon, Tego Caldron, Jadakiss, Big Daddy Kane, and Kanye West among others. Hopefully the documentary will expand beyond the war in Sierra Leone and show how the diamond trade exploits both the Africans who mine the diamonds and the African-Americans who aspire to own one. As Sierra Leonean rapper Chosan said “Don’t give up and keep shining, your heart’s worth more than a diamond”. The documentary premieres Thursday, Feb. 22. at 8pm on Vh1.
When I heard Al Gore’s announcement that he will be producing Live Earth, a 24-hour concert held simultaneously across all 7 continents, I got to thinking about what part if any Africa(ns) play in the enormous eco-conscious global trend. With “An Inconvenient Truh” nominated for an Oscar, eco-trend features in both business and fashion magazines, and eco news and blog sites popping up everywhere, surely the trend seems to be here to stay. But as we Africans go about trying to deal with our societal issues, I can’t help but think that maybe we need to think about this issue as well.
I spent a good deal of my senior year in high-school in the Environmental Society (yeah, yeah, I’ve had many lives and some a bit nerdy), where myself and a group of students learned and taught about the necessity of caring for your environment. I remember some programs we ran seeming boring and redundant to me but I couldn’t pin-point why. While others became passionate about the whole “save mother earth” movement I started to wonder why I wasn’t so gung-ho about it. I certainly agreed with the efforts but i just didn’t understand why some people seem to take it soooo seriously. Later in life I came to understand that growing up in an African household we never saw the earth as something or someone separate from ourselves. It was part of our culture to respect your surroundings and live within the parameters of the environment you were in. You somewhat understood the need and uses of certain natural resources and you respected their place in your life. But I think we’ve gotten comfortable as time has gone by, and are now part of Africa’s environmental problem.
When my father visited Ghana recently after many years, he was shocked about how rampant littering was. He described how easily people threw plastic products on the ground, even when there was a trash receptacle available. In discussions we often chalked it up to lawlessness, but there might be a deeper concern. As Africans we’ve begun to assume that we innately subscribe to old cultural norms when our actions prove otherwise. Try to talk to an African about environmentalism and many times you’ll get a blank stare or a “whatever” response. But one thing that Silas Siakor proved is that our actions are causing our situation to get worse. Yes, we have big problems like corruption, famine, and drought, but those problems are also tied to how we treat our environment. It’s true we’re not any worse than any other communities, but the effects on our “problems” are worse. When we allow large corporations to drill for oil without any concern about environmental hazards we make things worse for ourselves, What’s the revenue from exports worth when it leaves us with more problems to spend the money on.
The Africa portion of the Live Earth concert will be held in…..wait for it……South Africa. Surprised? Anyway, here’s more information about the event:
LIVE EARTH
Live Earth – The Concert for a Climate in Crisis
July 7, 2007
“The global audience gathered for Live Earth, its ongoing actions, and the proceeds from the concerts, will form the foundation for a new, multi-year international initiative to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Al Gore.
Concerts on all 7 continents:
• Shanghai
• Sydney
• Johannesburg
• London
• Brazil – TBD
• Japan – TBD
• United States – TBD
• Antarctica – TBD
100+ artists: Current and legendary artists across all genres performing multiple hits.
Confirmed performers:
• Pharrell
• Red Hot Chili Peppers
• Foo Fighters
• Snoop Dogg
• Lenny Kravitz
• Bon Jovi
• Paolo Nutini
• Sheryl Crow
• AFI
• Melissa Etheridge
• John Mayer
• Damien Rice
• Corinne Bailey Rae
• Duran Duran
• Snow Patrol
• John Legend
• Black Eyed Peas
• Akon
• Enrique Iglesias
• Fall Out Boy
• Maná
• Keane
• Kelly Clarkson
• Korn
• Faith Hill w/ Tim McGraw
• Bloc Party
Back in my fashion week round-up post, I mentioned the lack of black/african models on the runways this season. While it was a passing comment the topic holds great weight with many Africans trying to build a career in the modeling industry. While many of us take them for granted and often trivialize the idea of someone making money on their looks, the fact remains that models are an important part of selling a product in any industry. Many years ago, I went with a friend to a casting call. Let me tell you, you have to have serious determination, passion, and focus to go to those “cattle calls”. As I sat in a room of about 100 people vying for only one spot for a simple shoot, I realized that putting yourself out there to be judged by your looks alone is a harrowing experience. You are often at the whim of whomever is in charge and whatever their hang-up is that day or even that minute; and not taking it personally is easier said than done. My friend didn’t get the gig but she continued to pursue modeling until she finally gave up. Working on the “other side of the camera”, I’ve been witness to quite a few instances where models have had to tolerate everything from physical to verbal abuse just to get ahead; and if you feel that they get paid well enough to bear it you’re wrong. Just this past fashion week, I had to literally choke a model to get her shirt buttoned to complete the look the designer wanted; and my model just stood there and took it. Each season African models compete in a world where even when the product is being sold to people who look like them, they can easily be replaced by someone who doesn’t. Particularly in the fashion world there is a growing cap on how many African or black models can work each season or even per show. And I mean worldwide. Many designers make the excuse that African models don’t fit the look they’re going for, but the fact is it’s just an excuse not to make the effort. There are tons of qualified models like Noella, Honorine, Ajuma, Oluchi, and Atong working their way through the industry with varied enough looks for any shoot or runway. And they all represent the varied consumers who spend money on the fashion. If fashion week is all about creating excitement, then what is more captivating than an African model putting some flavor in an otherwise vanilla fashion show. So the next time you open a magazine, watch a video, or buy a product think about all those models who are putting themselves out there so that your image is represented and give them some credit. (photo: Style.com)
Last August while in Las Vegas for a mini vacation with the family, being the workaholic I am, I squeezed in a visit to to Magic and it’s satellite tradeshows, Project and Pool. For those who have never attended the Magic event, basically it’s a few days of high octane buying and selling of apparel of all levels. The tradeshow is possibly the biggest and most known in the world and attracts everyone involved in the apparel industry. Though Magic is primarily organized as a meeting place for apparel companies and buyers, it has become a place for everyone to flex their brand muscle and get attention by outdoing each other. Magic is the main show held at the Las Vegas Convention center while the two smaller more specialized shows, Project and Pool take place at different venues in the surrounding area. I can’t describe the hustling that takes place at Magic. Because Magic attracts EVERYONE from celebrities, who are usually endorsing a clothing line, to magazine publishers and editors, for that week Las Vegas becomes a hustler’s heaven. And African companies are getting hip to the opportunities at Magic. In the short time I had to see all the exhibitors, I made sure to go over to the DESIGN South Africa area, a first-time collection of 10 South African fashion houses who, sponsored by the South African government, had been chosen to make the trip to exhibit their offerings to the international buyers. I got into a good conversation with Themba Mngomezulu of the Darkie label about design, African identity and breaking into the US market. Darkie is a popular label in South Africa and Themba has been doing his thing on the fashion scene for a while. I was happy to talk to him and see that African designers are making an organized effort to compete outside of their borders.
The Fall 2007 season of Magic started yesterday in Las Vegas and this season there’s an African Pavilion organized by Eastern and Central Africa Trade Hub and West Africa Trade Hubs. The area will be featuring various African companies “with the relevant strategies and insights” who have been chosen to get assistance in penetrating the American market. Unfortunately I will not be on the scene to report about their efforts for two reasons. The first reason is Las Vegas will be overrun with posers and groupies this week with Magic and NBA All Star Week taking place at the same time; I can’t take it! The second reason is, while the few days can gain a clothing line like mine unparalleled exposure, Magic is a budget buster which doesn’t fit my current business strategy. With costs ranging from $2500+ just to rent a booth space, it can be a costly lesson to learn if your company is not structured to capitalize on the exposure. Magic brings buyers from all over the world who are always eager to stock new brands. The reason for going to Magic from a designers perspective is to get orders and you are almost guaranteed to get some good ones. But I learned from attending a smaller tradeshow in Miami last year that getting sizable orders can actually kill your business. As a good friend of mine said “if you are building a house and you want it to last, you need to start with a solid foundation and use the right materials” (translation: longevity is based on patience and strategy). The apparel industry is an especially difficult one to succeed in. People go out of business everyday, and one of the main reasons is they grow too fast. Many people get into business for the fame and notoriety and fail to pay attention to the business part. Yes, the fashion business has some nice perks, but if you get caught up in the hype it’ll die just as fast as it lived. Lack of proper financing, partner disagreements, and absence of adequate apparel business knowledge constantly cause apparel companies to go out of business; and many times it can be avoided. When a company like Cloak has to close down, then you know there’s more to fashion than champagne and models. With that being said, I hope the African companies taking part in this season’s Magic tradeshow have the structure in place to deal with the possible instant success. While we must start competing at some point we should also try to set our own pace for growth. The American market has eluded numerous foreign brands. I’m lucky to have started here, but I think I’ll take my time and grow.
More about the African Pavilion and African Sourcing at Magic:
Discover the Magic of Africa
Following from a Hub sponsored workshop to provide Kenyan apparel firms with the relevant strategies and insights for exhibiting their wares at the Sourcing at MAGIC apparel trade show and that will assist them in penetrating the lucrative $180 Billion U.S apparel market, it was highlighted that for maximum impact at MAGIC, it would be important for participants from the region work together. In view of this, the ECA and West Africa Trade Hubs are working together to set up an ‘African Pavilion’ at the show. The Pavilion will showcase over 30 companies from 10 countries in Africa. The ECA Hub is sponsoring 9 companies from Kenya, Uganda, Madagascar and Ethiopia to the show which will be held in Las Vegas, Nevada in February 2007.
For all those in LA this week make sure you check out the Pan African Film Festival which opened on February 8th and will run unil February 19th. In it’s 15th year, the festival is the largest international black film festival in the United States. While you’re getting in all your African films make sure to check out two of my partners Saba Saba aka Krazy Native (Uganda), and Wanlov the Kubolor (Ghana) as they bring their versions of African hip-hop to the event. Check out the flyer:
