Today is World AIDS day and The RED campaign continues it’s campaign.
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Blood Diamond NY premiere
Last night (November 30th) the Museum of Modern Art in New York hosted a screening of the new movie “Blood Diamond” starring Leonardo DiCaprio, Djimon Hounsou, And Jennifer Connelly. Despite the serious nature of the movie and the controversy surrounding it, the screening was reported to be a very festive one. I wonder if Sorious Samura, the Award-winning Sierra Leonean filmographer and who was the primary consultant for the movie was in attendance. Mr. Samura’s movie “Cry Freetown” was a major inspiration for director Ed Zwick’s (“Glory”, The Last Samurai”) “Blood Diamond” movie. The movie will be released on December 8th.
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Making charity count in Africa
To give or not to give. That’s the question on everyone’s mind this holiday season. With the rise of media and celebrity interest in Africa this is the perfect time to answer that question. There are endless ways to put your money where your mouth (and hopefully your heart) is. From the RED campaign to the Bling is Dead project, and Keep a Child Alive’s “I am African” campaign there are endless ways to lend your support to organizations who are working to help African people. Whatever you think Africa’s major problem is there’s an organization that can point you to a place your holiday dollars can go to help.
With its multitude of problems there are more that enough issues to make African charity work a full time job. But as Jonathan at Cherryflava indicates the focus should be on wealth and opportunity, not just charity. One thing I give Bono credit for is finding creative ways to create a process where the money given makes it’s way to concrete empowerment projects. The way out of poverty is through opportunity not charity. For years and years the missing link in the “Help Africa” campaign has been in the regulation of where the money is going and how it is used. Finally the mentality is changing and consumers are not content to just give blindly anymore.
One thing I’ve learned from the blood diamonds controversy is the need to regulate how much African resources are exported. Implementing a production process which allows more of the profits to stay within the individual countries is a certain first step. There needs to be just as many organizations regulating the different industries as there are in making sure money is funneled to the continent. At this point even Africans have said that aid is not the answer. As the old saying goes, “Give a man a fish and he’ll eat for a day. Teach him how to fish and he’ll eat forever.”
Armani’s RED makes Kate Moss black for your green
Last thursday, Giorgio Armani edited the british newspaper The Independent as part of his involvement with Project RED. As the second issue in the RED series – the first was edited by Bono- the newspaper took a look at issues which are of concern to those seeking to help Africa. While the newspaper had some good articles about “Africa’s gifts to the world” from art to science, celebrity weigh-ins on Africa’s problems, and African Women’s rights, those were all overshadowed by the cover picture of a black-faced Kate Moss. Major backlash ensued at yet another attempt to connect Africans to white celebrities and in this case the fashion world. You would think that after the backlash over the Gwyneth Paltrow “I am African” ad Mr. Armani would have paid special care to provide a better context for the image and not just rely on the resurrected supermodel’s notoriety.
A major part of the failure of such campaigns is the media not realizing that today’s consumer has become smarter and is exposed to a lot more global messages than before. It’s true that we’re still enamored with celebrity and for the most part are still sleep when it comes to politics, but with advertising, even the sheep think of themselves as wolves. The images and associations don’t carry the same weight they used to because they have not been defined in the new society. With reality TV and the internet we are more independent in our information gathering. Today’s consumer is exposed to a lot more, and has new points of references. As Julie of Coutorture proved in her attempts at covering New York Fashion Week, the old media is out of touch with the rise and needs of the new breed of consumers and they prove this constantly with images such as the one on The Independent. While many charities are seeking to involve the public in their causes they are still employing the old media communicate with a new consumer who rebels against it. Some would say that the controversy from both the Kate Moss and Gwyneth Paltrow images helped to bring attention to the causes, but I would argue that most people could not tell you what issues those images were trying to bring to light. The old media has not done it’s homework on what Africa means to the new consumers. And like a parent, the old media’s message gets lost in it’s arrogance.
Djimon Hounsou finds Blood Diamond in December
The word is Warner Bros. has finally set a December 15 release date for the highly anticipated movie ” Blood Diamond”. This comes as a surprise for me considering the pressure they’ve been getting from the Diamond industry about how the movie will hurt holiday sales of diamonds. The movie has been talked about for at least the past year, with people on all sides jockeying for position on the issue conflict diamonds. Though the movie stars Djimon Housou, one of my favorite actors, I’m skeptical about the portrayal of Africans. Having read an early script myself, I am not sure if the movie will do justice to the topic of conflict diamonds nor will it help the image of Africans in the public eye. At first reading the movie seems to be another attempt at hollywood to dumb down an important topic, but I’m reminded by a movie industry expert that scripts can be changed during production. By sticking to their original plans to release the movie during the holidays and not pushing it to the diamond industry proposed release date of January 2007, Warner Bros. is obviously confident about the star power – Leonardo Dicaprio plays the lead character – , pr controversy, and possible academy award nominations to push box office sales. The diamond industry in hopes of saving face have also got some star power of their own, partnering with Nelson Mandela to lend credibility to their efforts to change their business tactics. Despite my pessimism about the movie itself, I’m interested to see how this will play out in the coming months. Check back here for updates.
Namibian Venantia Otto wins Face of Africa 2006
Venantia Otto was announced as the winner of the the 2006 Nokia Face of Africa competition. The Namibian-born Venantia beat out the other 10 finalists from all over Africa and was announced as the winner of the US$150,000 prize modeling contract courtesy Elite Model Management – which has represented models such as Cindy Crawford, Tyra Banks, Iman, and Naomi Campbell. Venantia hopes to take New York by storm when she begins her tenure with one of the world’s biggest and boldest agencies. The Nokia Face of Africa 2006 Final was broadcast to over 40 African countries.
Trend Alert: Celebrities “help” Africans
A couple of posts ago I commented on Gwyneth Paltrow’s recent ad for the Keep a Child Alive organization. Though there was a lot of talk going around about the sincereity of the ad and even some good parodies, it seems the New York Times, in true hype fashion, has taken the ball and run with it. This weekend the Times ran an article titled “Into Africa” speculating on the trendy-ness of Americans’ – celebrity and otherwise – interest in Africa. The article was a dis-jointed analysis of why “saving” Africa is suddenly a new trend. While I feel the interest in the continent can be a good thing, I know that this particular type of interest can only hurt efforts to change the continent’s problems. Yet again, those who have a warped sense of self and belonging, have turned to the poor Africans to validate their existence. Lindsey Lohan? Madonna? Alyssa Milano? Give me a break!!! When issues relating to Africa are sensationalized without follow-up or perspective, the result can cause more harm than good. Africa has a lot of problems but none of these “celebrities” are able to put it in the perspective it needs. What’s the sense in installing an irrigation system in Ethiopia on your summer break if there’s no one to maintain it when you leave for your freshman year at Harvard? I’m not against celebrities lending their voice where needed, but anyone who will develop an interest in “helping” Africa because Lindsey Lohan says so is only going to make things worse. Africa may need a lot of things, but random acts of blindness is not one of them.
Songstress Goapele Receives Activism Award
For those who don’t know, get familiar with this songstress. Goapele (the name means ‘to move forward’ in Sitswana, a South African language) has been doing her thing for a while both on the music and political front.
“The Bay area-based Ella Baker Center for Human Rights will honor neo soul singer Goapele with its first ever “Human Rights Cultural Hero Award” next month.
Known almost as much for her political activism as for her smooth voice and groove-driven music, the singer will accept the award on September 12 during the Center’s 10th Anniversary Celebration, “Tribute to the Dream.†– Vibe
Can hip hop change Africa?
While many hip-hop fans in the US have started feeling that hip hop is dead, it’s becoming clearer that there is a totally different sentiment in other countries. A major reason for the pessimistic feeling of the US hip hop fans is the commercialization of hip hop culture and the preference for rap which, without the other hip hop elements (graffiti, breakdancing, dj-ing etc), loses all reference and meaning. Gone are the days when there was a balanced view of urban life through hip hop. As major media outlets have welcomed/accepted the art form many US artists have have become comfortable and have lost their focus. The hijacking of the rap element of hip-hop culture has resulted in corporations like Viacom (MTV, VH1) creating a rap culture which has no purpose and looks outside of itself for direction.
But take a trip to any major African country like Senegal and Kenya and you’ll find the music as it once was in the USA. Because of the newness of the music form to Africa and the growing accessibility of it, hip hop is now the voice of the new generation of Africans. What is amazing about the music is how the youth have begun to adapt and use it as a vehicle to change the world around them. More than an entertainment form hip hop is now the standard among young people and as they become more empowered, they put it in song. The accessibility of technologies like video, internet and mobile phones have provided them with the resources they need to connect to one another in real time and develop a unified voice. With all the problems that ail the continent the youth are attempting to make the much needed changes themselves.
I attended a forum last week at The Rotunda Gallery (Brooklyn, NY) put together by my friend Ben of Nomadic Wax records about this particular subject. The conversation was an excellent one with a panel featuring MC’s Chosan (Sierra Leone), Saba Saba aka Krazy Native (Uganda) and poet and activist Toni Blackman. What became evident through the discussion was that the African hip hop movement is a potent one which sees community and social issues as it’s focal point. African hip hop artists are taking the blueprint of US groups like Public Enemy, Eric B. and Rakim, and even Tupac Shakur mixing it with national pride and using it to push their community forward. A recent Reuters article discusses how Senegalese rappers have been able to influence government in the past. Whether by inspiring others or taking the reigns themselves, the artists are hopeful for a new Africa. But the question is will the art form survive the corporate and governmental assaults? I would hope so
Info:Spine Magazine
Branding Africa for 2010
Before the 2006 World Cup was over, many people had already shifted their focus to the 2010 World Cup which will be held in South Africa. With Puma sponsoring the African teams this year and Ghana making a great attempt to reach the finals, no-one can deny Africa’s shift to the spotlight. In 2010 the world will be watching as our leaders try are-branding of Africa. Long looked at as the “dark continent” the upcoming World Cup has forced Africa’s leaders to consider the immense opportunities which come with such an international event. Whatever happens 2010 will be a defining moment for the continent.