UNICEF: Mudfaced African children need your help!

UNICEF Germany mud Africa adsIf there was any doubt about how ineffective and out of touch old-world charity organizations have become when it comes to Africa(ns), here is an example. UNICEF Germany put time, effort and valuable resources into producing this recent ad campaign which “shows four German kids who appeal for solidarity with their contemporaries in Afrika”. In an attempt at drawing a familiarity between German and African children on the topic of education Jung von Matt/Alster – UNICEF’s ad agency – came up with the brilliant idea of showing typical German children with mud spread across their faces. Taglines for the ads include: “In Africa, many kids would be glad to worry about school”, “Some teachers suck. No teachers sucks even more”, “In Africa, kids don’t come to school late, but not at all”, and my personal favorite “I’m waiting for my last day in school, the children in Africa are still waiting for their first one”.

Needless to say, the ads have caused a lot of controversy. When “help” efforts like UNICEF’s and the eerily similar Giorgio Armani’s Kate Moss cover are so off mark, you know there is a serious need for African intervention at the planning stages. Someone tell these guys to give me a call before they embarrass themselves further and continue to lose money.

More coverage:

Forget aid and money, Africa needs IDEAS!

If ideas are capital, why is Africa investing more on things than on information, and more on the military than on education? Suddenly, I realized what this idea could mean for Africa. If the pen is mightier than the sword, why does a general earn more than the work of a hundred writers combined? If ideas are indeed capital, then Africa should stem its brain drain and promote the African Renaissance, which will lead to the rebirth of the continent. After all, a renaissance is a rebirth of ideas. And knowledge and ideas are the engines that drive economic growth.

From Philip Emeagwali’s speech delivered at the University of Alberta, Canada, September 23, 2006 (read more)

“Africa:The Next Chapter” videos premiere

The good folks at TED (Technology, Entertainment, Design) have debuted the first videos from the powerful TEDGlobal 2007 conference held in Tanzania earlier this year. Called “Africa: The Next Chapter”, the conference featured talks from many of Africa’s current innovators.  The first few uploaded videos include South African investment banker Euvin Nadoo – who I met at the Harvard Club in New York in April – describing a continent poised to light up, Ghanaian economist George Ayittey’s lacerating criticism of Africa’s “hippo generation” to inspiring appeal for the “cheetah generation” to arise, former Finance Minister of Nigeria Ngozi Okonjo-Iweala showing how the different pieces of the aid vs trade argument could be reconciled, and finally 19-year-old Malawian inventor William Kamkwamba who won a standing ovation for his shy 3-minute interview, revealing how as a 14-year-old he solved his parents’ energy needs in a village which had no electricity. These first videos are a window into the minds of Africa’s growing entrepreneural class. I can’t wait for the other speakers’ videos.

African ideas: links

I was catching up on some of my favorite African bloggers and thought I’d share some of their inspiring ideas. Here are some good posts from some very insightful African bloggers:

The age of conversation is here!

The Age of ConversationTrained as a visual communicator, I have always held communication in the highest regard. Communication, to me, is at the center of everything we do, especially in today’s world. Whether you are an individual or an organization, it is most important to be able to communicate your ideas and be a part of conversations which, through the growth of technology are already shaping the world we live in. No-one is immune from the power of the conversations today. Through the advances in technology the playing field is being leveled in all industries, and it is most important for Africa to understand and take advantage of the change. For years we’ve struggled to be heard both at home and abroad and participate in the conversations which determine the development of our communities. But today, we are faced with the opportunities to broadcast our own conversations and chime in on others. Never before have we been given the opportunity to directly affect others a world away. And never before have the major players been so focused on the every-day person’s opinion for direction. As individuals we wield a great power, and how we communicate and build on conversations is more important than it ever was. The new book “The Age of Conversation” taps some of the most brilliant thinkers in today’s conversation-driven world. I have authored a chapter titled From Aid to Opportunity: Afri-Activism transitions into a new consumer market. You can read more about the book “The Age of Conversation” in the new Books & Products area of this site or at AgeOfConversation.com. Buy the book as an e-book, a paperback, or a hardcover at Lulu.com/ageofconversation. 100% of the profits from the book will go to a children’s charity.

The Paris Hilton effect on Africa’s development

Paris Hilton Vanity Fair africaWe live in a celebrity-powered society. I don’t like it, but it’s the truth. Whoever said everyone will get their 15 minutes of fame, was way off. It seems like the expiration date on fame is being extended longer and longer. Fame in itself is not a bad thing, however, the individualism, it comes with in today’s society is another story. With all the reality show mania and with reputable organizations paying talentless people like Paris Hilton ridiculous amounts of money for an appearance, the American culture of celebrity and individualism is playing an even bigger role in how and where money is spent in business. But if this the nature of the world we live in, where do Africans, and our culture of community and modesty, fit in?

Certainly all African’s are not so modest. However, our definition of celebrity and entitlement is definitely different from the West. Many would argue that the American definition of celebrity is based on fantasy while the African definition is based on reality. Where western celebrities are celebrated apart from the community, African celebrities are celebrated for their effect within the community. Is either definition right or wrong? Who knows, but when one dominates the other in global influence, a problem arises.

What does this have to do with business, money and Africa’s opportunities? Everything, I would say. One of the biggest problems Africans have with getting their stories told particularly in the media is that we still do not really understand how western media works. Take the picture of Paris Hilton to the left. Paris Hilton who represents, the epitome of America’s celebrity culture – and hence influence – holds a Vanity Fair Africa issue with Oprah – another more talented and influential American celebrity – on the cover. While the whole scene was definitely staged by Paris’ pr reps, it’s a classic example of the role celebrity plays in American culture. Follow me for a moment. Bono campaigns for more money to go to African aid. He recruits Oprah Winfrey, among others, to draw attention to the cause. Bono then sells the the idea to the Vanity Fair editors who stand to have multiple celebrities in one issue (celebrity faces sell glossies, especially fashion ones) and the issue is produced. Paris Hilton, then picks up the issue in her attempt to clean up her post-jail image, and in turn further sells Bono’s Africa campaign to insecure suburban teen-aged girls everywhere. Suburban American families, (with disposable income) then put money into Bono’s Africa campaign. This is the power of celebrity in American economics. While we Africans argue merit and talent, Bono continues to play the celebrity game to influence the flow of money. Many of us argue there should have been more Africans on Vanity Fair’s covers, but while Wole Soyinka is a talented man with accolades to boot, he has no influence over the people spending the money, and so he is regulated to a group feature towards the end of the magazine.

Further evidence of the power of celebrity, can be seen in the media coverage of the recent TEDGlobal conference in Tanzania. In her excellent piece about the event, Jennifer Brea, writes about the circumstances surrounding Bono’s heckling of Andrew Mwenda. The fact that Bono can have so much power as to bump George Ayittey‘s presentation of his perspective, heckle another presenter AND practically be the only one of 50 or so presenters over the 4 day African conference covered widely in the press illustrates the power of celebrity. The same issue about the difference between western and African celebrity was raised on the Africa media blog, with a reader asking

“Given the advances in technology that now allow citizens of any country to directly access the popular culture of another country (e.g. music, films, art), why do people living in the global north continue to receive more information about situations in Africa from the few Western celebrities “caring about Africa” than from the many African ones trying to push the same message? (Why do people seem to be more influenced by their similiarity with the source than the source’s actual level of expertise/connection with the cause?)”.

To this Melissa Wall of the Africa Media blog answered, “The West or North dominates global media structures and flow (much research has documented this). More specifically, reporters often have to go with the easiest-to-access sources. A Western celebrity with an entourage of handlers and PR flaks is a lot of easier to get a juicy quote from. Enlarging the Rolex is difficult.”. It all boils down to familiarity, which translates to celebrity which in-turn motivates spending. So if we Africans want access to the money which brings the opportunities we need, we have to do a better job of understanding the power of celebrity from the western perspective. As important as talent is – and it IS important – celebrity trumps talent. Sad but true.

African super-rich grow richer, move to Richistan

Porsche in Dakar trafficAs part of my research on the African brand, I interviewed a Nigerian Hollywood public relations professional recently. Though his clientèle doesn’t consist purely of Africans, being a Hollywood connector he frequently encounters Africans with a bit of money looking to use his services for something or another. As we talked, the topic of money came up and the gentleman expounded on the different groups of Africans with money and their attitudes towards wealth. What I found interesting was how the Nigerian connector classified the groups: hustlers, who will do anything for a buck, and dignitaries, whose source of wealth is questionable. In his experience these were the two types of people who make up the affluent African class. Of course I found his tales of the affluent African a little disheartening, but it brought to light the issue of options for African wealth. We all know that the continent is rich with resources, however the access to those resources and who benefits from it’s potential revenue is another story.

The Wall Street Journal’s Informed Reader points to the recent release of Merrill Lynch and Cap Gemini’s 2007 World Wealth Report which reveals:

Globally, the HNWI (High Net Worth Individuals) population grew by 8.3% in 2006, to a total
of 9.5 million individuals. HNWI population gains were particularly strong last year in Africa, the Middle East and Latin America, advancing by 12.5%, 11.9% and 10.2%, respectively, and outpacing more developed nations. These gains came amid these emerging markets’ attempts to solidify their infrastructures and become more developed economies.

While this means there is more African representation in Robert Frank’s Richistan, many of us in lower to not-even-close Richistan, are beginning to ask even more questions about what role Africans play in the scramble for Africa’s resources. A BIG question raised in the conversation about African billionaires on Forbes’ list was, where are those billionaires getting their money? The wealth report hints that,

China has been an active player in Africa, investing heavily in various sectors and showing particular interest in mining. Taken together, these factors bolstered the continent’s HNWI population, helping it grow by 12.5 percent in 2006 and increasing its wealth by 14 per cent.

While this seems like a good answer, I’m not sure many Africans will buy it. But I don’t want to be labeled a “player hater” so I will point you to this statement by the Informed Reader:

So when it comes to business and markets, the firms that cater to the top of the high end will continue to do the best in the coming years. Think megayachts instead of yachts, beachfront estates instead of McMansions, and Bentleys and Maybachs instead of Mercedes and BMWs.

Paul Redfern adds, “The report says much of the income is spent on luxury items, art collections, jewelery and charitable causes.” Maybe this growing area will give enterprising Africans such as my Hollywood connector friend a green card to Richistan. As another hustler friend of mine said, “Don’t hate, participate” – legitimately of course.

image source

The Conversation gets louder

Age of Conversation
As you all might remember I recently co-authored a dynamic book called The Age of Conversation. Based on the concept of how new communication tools facilitate conversations and shape communities, the book features multiple authors’ insights. I’ve gotten word that the book will be available for purchase a week from today with a special cover design by David Armano. Here are the particulars with more info to come real soon:

Launch date: Monday, July 16th

Formats/Prices:
Hardbacks $29.99
Paperbacks $16.95
E-book $9.99

Background

Authors:
Gavin Heaton, Drew McLellan, CK, Valeria Maltoni, Emily Reed, Katie Chatfield, Greg Verdino, Mack Collier, Lewis Green, Sacrum, Ann Handley, Mike Sansone, Paul McEnany, Roger von Oech, Anna Farmery, David Armano, Bob Glaza, Mark Goren, Matt Dickman, Scott Monty, Richard Huntington, Cam Beck, David Reich, Luc Debaisieux, Sean Howard, Tim Jackson, Patrick Schaber, Roberta Rosenberg, Uwe Hook, Tony D. Clark, Todd Andrlik, Toby Bloomberg, Steve Woodruff, Steve Bannister, Steve Roesler, Stanley Johnson, Spike Jones, Nathan Snell, Simon Payn, Ryan Rasmussen, Ron Shevlin, Roger Anderson, Robert Hruzek, Rishi Desai, Phil Gerbyshak, Peter Corbett, Pete Deutschman, Nick Rice, Nick Wright, Michael Morton, Mark Earls, Mark Blair, Mario Vellandi, Lori Magno, Kristin Gorski, Kris Hoet, G.Kofi Annan, Kimberly Dawn Wells, Karl Long, Julie Fleischer, Jordan Behan, John La Grou, Joe Raasch, Jim Kukral, Jessica Hagy, Janet Green, Jamey Shiels, Dr. Graham Hill, Gia Facchini, Geert Desager, Gaurav Mishra, Gary Schoeniger, Gareth Kay, Faris Yakob, Emily Clasper, Ed Cotton, Dustin Jacobsen, Tom Clifford, David Polinchock, David Koopmans, David Brazeal, David Berkowitz, Carolyn Manning, Craig Wilson, Cord Silverstein, Connie Reece, Colin McKay, Chris Newlan, Chris Corrigan, Cedric Giorgi, Brian Reich, Becky Carroll, Arun Rajagopal, Andy Nulman, Amy Jussel, AJ James, Kim Klaver, Sandy Renshaw, Susan Bird, Ryan Barrett, Troy Worman, S. Neil Vineberg

Urban explosion and African youth’s global influence

Dakar city, SenegalOn Wednesday the United Nations Population Fund released an insightful reportState of World Population 2007: Unleashing the Potential of Urban Growth – detailing it’s research on the future of global urbanization. Declaring that “urbanization is unavoidable”, the most interesting predictions were that by 2030 the populations in African and Asian cities will have doubled. The populations of those cities will be greater than the number of people living in China and the United States combined.

While the world’s urban population grew very rapidly (from 220 million to 2.8 billion) over the 20th century, the next few decades will see an unprecedented scale of urban growth in the developing world. This will be particularly notable in Africa and Asia where the urban population will double between 2000 and 2030: That is, the accumulated urban growth of these two regions during the whole span of history will be duplicated in a single generation. By 2030, the towns and cities of the developing world will make up 80 percent of urban humanity.

The report details that the growth will take place primarily in small cities and towns raising a concern about whether developing nations, particularly in Africa, have the infrastructure to manage this growth. We all know that many African cities, such as Dakar, are already becoming hubs of activity, but the predicted urban explosion will bring a new generation of citizens who would have been raised within the digital age. Will African enterprise adapt to the change in time?

Without a doubt global youth culture is already influencing big business. But will the explosion of Africa’s cities coincide with it’s youth’s contribution to global culture? And how will African government react to the sudden change?

In a few days African leaders will convene in Ghana to discuss forming a United States of Africa (USA???!!!). We can only hope that they take the UN report with them and realize that cities are market makers and the infrastructure that support urban areas play a large part in how successful a region is. About cities and economics Wendy Waters explains, “It comes down to how easy it is for people and companies to flow into (and out of, ironically enough) the region.” The UN report says “… no country in the industrial age has ever achieved significant economic growth without urbanization. Cities concentrate poverty, but they also represent the best hope of escaping it.” and Head Heeb adds, “African cities in the next decades will have to be everyone’s commitment.” I will predict that the trend of African youth’s influence on global business and media will explode alongside the growth of cities, with or without government’s support.

Your thoughts?