The recent issue of the quarterly magazine International Trade Forum, published by the International Trade Centre (ITC), has some great articles on the cover story Changing “Brand Africa”. The online edition of the print publication, delves into the different areas that the ITC sees are integral in re-branding Africa through trade. Of particular interest is the In Pictures: Changing “Brand Africa” article which touches on various areas where change is occurring on the continent. The areas are A Stronger Role for Women, Services: A World of Potential, Upgrading Traditional Products, and Foundations for Prosperity. Articles titled Made in Africa, Investment in Africa: The Challenges Ahead, Facts & Figures: Africa’s Trade, and ITC’s Programme for Africa, join the In Pictures: Changing “Brand Africa” article, in what looks to be a promising, growing informational feature. The site says, “The articles below, from ITC, UNCTAD and IMF contributors, are the first in the series of stories on Changing “Brand Africa†that will be featured on this site.”
In tourist offices, the most frequent images of Africa are those of safari animals. In the news, the tragedy of several conflicts lingers. On film screens, African conflict diamonds take centre stage in a Hollywood movie.
This image of Africa does not reflect its economic diversity, entrepreneurial aspirations or the optimism that goes with rising investment, growth and greater stability. “Brand Africa” is in need of a change if Africa is to take its rightful place in world markets.
Check out the site features here, and you can also order the print publication. The International Trade Forum magazine focuses on trade promotion and export development, as part of ITC’s technical cooperation programme with developing countries and economies in transition. The magazine is published quarterly in English, French and Spanish.
I’m an avid reader of publications both online and offline, so when I came across this new African women’s magazine called 
Over 20 years ago, 1985 to be exact, an all-star list of artists – Quincy Jones, Michael Jackson, Cyndi Lauper, Al Jarreau, The Pointer Sisters, Paul Simon, Stevie Wonder, Ray Charles, and Lionel Richie among others – got together to “raise funds to help famine relief efforts in Ethiopia”. Named 
Puma 
A few weeks ago I was delighted to finally meet 
What makes it hard to succeed in the modeling industry is that ultimately you are being hired for your looks and unfortunately with that comes the assumption that all a model has to offer is her/his beauty. But if we look at the trait many of the most memorable models have, it’s being able to understand what each designer’s theme is and use your personality to sell that ideal to the world. And that takes a self-confidence and ability to empathize, that many models lack. I can see that Noella has what it takes to continue to have a long successful career. And by distinguishing herself as an African, though she does not have fashion’s stereotypical ultra dark skin, and extreme features, she, like Liya Kebede, introduces another image of an Africa to the fashion world. About her background Noella says “I am proud to be African, and proud to know where I come from. Africans have so much culture and values !!!”. Iman needs to get this girl on her “I Am African” campaign.