Browse > Home /

| Subcribe via RSS

Africa’s wealth and consumerism draws big brands

January 14th, 2011 | 4 Comments | Posted in Business, General

The Wall Street Journal is currently running an in-depth interactive series on the rapid development and potential of the African consumer market. The first installment of the series includes a wealth timeline of foreign investment in Africa, consumer profiles, an insightful article on multinational brand perspective and more. It’s a must read. I’m looking forward to reading more in this series.

There’s a new gold rush under way for the African consumer, a campaign that spans the continent and aims to reach an emerging middle class. These are the people who have begun to embrace cellphone messages, restaurant meals and trips down supermarket aisles.
In Kenya, a battle between units of Britain’s Vodafone Group PLC, and India’s Bharti Airtel Ltd. has driven down the consumer’s cost of a text message to a penny. Yum Brands Inc. of the U.S. recently said it wants to double its KFC outlets in the next few years to 1,200.
And Wal-Mart Stores Inc. has agreed to pay nearly $2.5 billion to buy 51% of South Africa’s Massmart Holdings Ltd., with plans to use the discount retailer as a foothold for continental expansion. Andy Bond, Wal-Mart’s regional executive vice-president, describes the potential as a “10- to 20-year play.”
Some analysts believe a billion-person continental market already has arrived. Consultancy McKinsey & Co. says the number of middle-income consumers—those who can spend for more than just the necessities—in Africa has exceeded the figure for India. The firm predicts consumer spending will reach $1.4 trillion in 2020, from about $860 billion in 2008. – Read more on WSJ.com
click image to enlarge
Tags: , , ,

Growth and spending of African consumers (video)

December 8th, 2010 | 1 Comment | Posted in Business, Fashion, Film/Television, General

Here’s a very  informative video interview on African consumer growth, spending and attitudes. Courtesy of ABN Digital.

Tags: , , , ,

‘Fela!’ musical lands 11 Tony Noms; Chiwetel Ejiofor cast as Fela in biopic

May 5th, 2010 | 1 Comment | Posted in Art, Business, Events, Film/Television, Music

Fela_highres 2.1

A BIG congratulations to the cast and crew of ‘FELA!’ The musical as they have just received 11 Tony Award nominations including Best Musical. The Tony Awards is the leading awards which honor Broadway productions that opened during the 2009-10 season. Along with the musical ‘La Cage aux Folles’, ‘Fela!’ has received the most nominations. ‘Fela! is nominated in all major categories including Best direction, Best performance by a leading actor, Best performance by a featured actress, and Best choreography. The 2010 Tony Awards show will air June 13 on CBS.

In related news Golden Globe nominated actor Chiwetel Ejiofor (Kinky Boots, American Gangster, Inside Man) has been cast to play Fela in the feature film biopic about the iconic Nigerian musician/activist. Deadline New York reveals:

(The) Focus Features movie about the African musician and activist Fela Anikulapo Kuti now officially has its leading man. Chiwetel Ejiofor is formally attached to play Fela in the film that will be directed by Steve McQueen, the British artist who made his helming debut on Hunger, the drama about the Irish hunger strike that starred Michael Fassbender.

When I revealed the project last year, Ejiofor seemed the obvious choice, but Focus Features wouldn’t confirm. Ejiofor sure has been taking it seriously on his end. In between his work on the upcoming Angelina Jolie-starrer Salt, he has been learning to play piano and saxophone to prepare for the role. I’m told he’s gotten quite good.

When I first heard about the biopic some months ago many people on Twitter, including myself, put in their vote for Ejiofor in the lead role. It seems the producers were thinking as we did. Though the two projects are unrelated, I can’t help but think the musical helped solidify production plans for the film. I, for one, am excited for both projects. Go see Fela! The Musical.

Tags: , , , ,

African youth and the African brand (presentation)

A few weeks ago, I was honored to be invited to Harvard University to give a short talk and participate in the  Rebranding Africa through the Youth panel as part of their Africa Focus series. The panel was a lively, collaborative one with both panelists and attendees providing perspectives on the topic. As a follow-up, I’ve put together a slide deck of my prep notes and am sharing here. Hopefully, the presentation embedded below will allow those who couldn’t attend the event a chance to join in and continue the conversation here and elsewhere. Feel free to download and share the presentation. You can contact me here or on Twitter (@GKofiAnnan) for further info or to discuss. Thanks to the Harvard team, especially Essie Yamoah and Julia Mensah, for having me up.

The youth and branding Africa

If you can’t see the presentation above go here to view
Tags: , , , ,

42 country, 100 exhibit Africa Pavilion unveiled for 2010 Shanghai World Expo

April 19th, 2010 | 3 Comments | Posted in Business, Events, Film/Television, General, Music, Politics, Travel

1270173481543_1270173481543_r

50 African nations and the African Union will present their interpretations of the “Better City, Better Life” theme in Shanghai, China at the 2010 Shanghai World Expo running May 1 to October 31. Along with a number of other countries, African governments and businesses will exhibit at the 2010 Shanghai World Expo in efforts to showcase tourism and trade potential. Of the 50 African nations exhibiting, 42 have joined forces to build the Joint-Africa Pavilion, a 22.6 thousand square meters (243,264.38 sq. ft) exhibit hall with individual country exhibition areas and over 100 exhibits from Africa. Located near a main entrance of the expo, construction for the Joint-Africa Pavilion began in August 2008, and is developed in part with investment money from a $100-million fund set up by the organizers of the expo for the over 100 participating developing countries participating. The remaining 8 African countries exhibiting, including South Africa, Egypt and Nigeria, will rent their own separate pavilions.

The Joint African Pavilion consists of exhibitions provided by 42 African countries including Angola, Ethiopia, Cameroon, Zambia, and Sudan. The Pavilion embraces the theme of “The Great Ballad of Africa”. It aims to represent the cultural diversity, solidarity, and the rosy future of the African countries. Welcoming visitors at the entrance of the Pavilion is “Lucy”, a 3-and-a-half million year old fossil of a female hominid. She was discovered in Ethiopia in 1974.” - CCTV

13250329_11n W020100407426563244827 13250319_11n

Of the 191 countries participating in the World Expo in Shanghai, most are investing record amounts to build pavilions., Most world governments will be providing the bulk of investment, with heads of state promising to make special appearances. In an effort to solidify Shanghai as a global city, China itself is spending $4.2 billion on transforming the world’s fair to a blowout extravaganza, surpassing it’s recent efforts on producing the Beijing Olympics. “Compared with the Olympics, the expo will have a richer culture,” said Zhu Yonglei, deputy director-general of the Bureau of Shanghai World Expo Coordination. “It will be more interesting.” An extimated 70 million visitors from the public and private sectors, civil society, international organizations and others will attend the Shanghai World Expo, making it the largest World Expo in history.

More images of the Joint-Africa Pavilion available here and here.

Video: Joint African Pavilion unveils design

Video: South Africa at World Expo

If you can’t see the videos above go here to view

Tags: , , , ,

African contemporary art having a global renaissance (videos)

April 15th, 2010 | 2 Comments | Posted in Art, Books/Magazines, Business, Events, General, Travel

CNN’s Inside Africa recently aired a series of features on the growing global demand for contemporary art. View the 3 parts of the feature below.

Part 1

Johannesburg Contemporary Art Fair
The Johannesburg Art Fair recently showcased the works of 400 African contemporary artists, attracting more than 10,000 visitors. – CNN Inside Africa

PART 2

First US-based commercial art auction dedicated solely to contemporary African art
Auction house Bonhams’ recent ‘Africa Now’ auction in New York was first commercial auction dedicated solely to contemporary African art in the United States

Part 3

Ghana’s ancient beads back in vogue
A new generation of Ghanaians are rediscovering their heritage — and rediscovering the appeal of traditional beads – CNN Inside Africa

If you can’t view the videos above go here to watch

Tags: , , , , ,

Celebrity colonization of Africa (infographic)

Much has been said of celebrities taking an interest in Africa. Celebrities like Oprah, Madonna, Brad Pitt and Angelina Jolie, Danny Glover and, of course, Bono,  have pusued a wide range of Africa-related causes and initiatives to mixed response here and elsewhere in the media. For their March/April issue Mother Jones magazine has put together a fun interactive map outlining which American celebrities have been most involved in which African countries. The Mother Jones feature also contains a mini timeline of celebrity involvement in Africa. Click on the infographic below to access the full interactive map.

celebrity_colonize_africa

Ego Trips: What can Africa do for you? (via Mother Jones)

“My life changed, really, there.” —Bono

“Totally changed my life.” —Alicia Keys

“It’s changed my life.” —Country singer Michelle Wright

“This trip has changed my life.” —NFL player Reggie Bush

“One of those things which will sort of change your life.” —American Idol‘s Simon Cowell

“It truly was a life-changing experience.” —The OC‘s Mischa Barton

“It was truly a life-changing adventure!” —Disney teen star Selena Gomez

* h/t @kenyanpundit *

Tags: , , ,

NY African Film Festival opens, celebrates World Cup and independent Africa

nyaff

The 17th annual New York African Film Festival (NYAFF) has opened on April 7th celebrating the 50th anniversary of 17 African nations’ independence from colonial rule as well as the freedom that the rise in technology has given African filmmakers to tell their own stories. Among the 13 features and 25 short films from emerging and veteran filmmakers from 18 countries are four soccer films in honor of the World Cup’s first games in Africa opening in June 2010, an animated short program, Focus Features’ Africa First short program and an environmental film.

The festival runs from April 7 through the 13th at The Film Society of Lincoln Center and continues at Columbia University’s Institute for African Studies, 3ten Lounge, New Museum and the Brooklyn Academy of Music BAMcinématek with dates in April and May. Some films showing during the festival include The Absence, directed by Mama Keïta (Senegal/France), Eliane de Latour’s narrative film Beyond the Ocean, winner of the Jury Prize at the Festival des Cinéma du Monde 2009, and Wanuri Kahiu’s Pumzi, which I highlighted here before.

Take a look at the full film schedule.

On Saturday, April 10, a panel discussion will also be held where established and aspiring directors and producers will learn how to craft an attention-getting pitch and utilize social networking tools at “Getting Exposure: Securing the Buzz You Need for Your Film.” The panel takes place at The Film Society of Lincoln Center at 1:30 pm, and is part of  the film festivals “Independent Africa”.

Panelists will include Jennifer Merin, film journalist with About.com and founder of the Alliance of Women Film Journalists; Misani, culture writer for the Amsterdam News; Paul Burani, social media strategist; and Pam Pickens, digital marketing expert. The event, which is open to the public, will be moderated by veteran entertainment publicist and NYAFF’s public relations consultant Cheryl L. Duncan of Cheryl Duncan & Company Inc.

For panel or film tickets, go to www.filmlinc.com.

Tags: , , , , ,

Notes from Columbia U’s 2010 Africa Economic Forum

2010-AEF-Logo-300x223Last week I attended Columbia University’s annual African Economic Forum (AEF). The two-day conference was a diverse and insightful one with discussions ranging from Branding Africa to the growing, sometimes controversial China-Africa relationship. The organizers put together a great program with much discussion during and in-between panels. While I couldn’t attend the full program, I was able to participate in some great discussions with attendees and panelists in the Africa Arena. I’ve provided my notes from the discussions I was able to attend below. My notes cover a mixture of discussion topics and perspectives from the esteemed panelists and attendees. Please keep in mind that the notes below are portions of the hour plus long discussions from my perspective as an attendee. If you have any insight into any of the topics in my notes please feel free to comment. For clarification on any of the points in my notes please shoot me an email.

ATTENDANCE NOTES:
Panel: African Fashion Going Global
Moderator: ZANDILE BLAY, Market Editor, Paper Magazine
Panelists: OLUCHI, Supermodel and the Original Face of Africa; BUSIE MATSIKO, CEO and Co-Founder, Fashion Indie Media; AISHA OBUOBI, Designer & Founder, Christie Brown; MIMI PLANGE, Designer and Founder, Boudoir D’huîtres

  • Should Africans sell primarily to Africans?
  • African designers are more torn about designing Africa-inspired clothes vs. other western designers designing Africa-inspired clothes
  • Western designers are not limited or stigmatized when using African influences in designs
  • Should there be an African fashion capital? Some panelists say no
  • Is there a viable African consumer enough to support African fashion industry?
  • Designers don’t want to get pigeonholed as an ethnic designer; need room for growth
  • There is very limited support (i.e. factories, retail outlets) for African designers on the continent
  • Some panelists say African designers should focus on African consumers rather than targeting global consumers first
  • There is lack of business expertise among designers on the continent
  • Designers need to partner up with business professionals on the continent
  • Pricing African designs is tricky
  • Not too many Africans will pay high prices to support African designers
  • There are two types of African consumers: 1) those that travel and buy high-end western clothes 2) the locals who can’t afford couture and buy mass
  • It’s hard to produce on the continent particularly if you’re not doing mass production
  • Many African designers aspire to go to South Africa fashion week because it’s the top African continent fashion industry
  • Just like you don’t only have New Yorkers in New York Fashion week, South Africa’s Fashion Week has Africans from all over continent
  • African designers get inspiration from everywhere just like other designers
  • Some African designers are more drawn to cultural design than others

More »

Tags: , , , ,

Top 6 African business and culture trends to watch in 2010

Africa_fireworksIf, like me, you’ve been watching people and events surrounding Africa in mainstream and non-mainstream news, you’ll know that 2009 was a big year for Africa, From President Obama’s visit, to the new fiber-optic cable in Kenya, there was a lot of president-setting efforts going on in Africa. While there were the instances of political unrest, in all I think African countries had one of the better years. Looking forward to 2010, Africa seems in line to be put through some vigorous tests, From politics to agriculture and technology, in 2010 Africa will be challenged to show the world what is brewing under the hood for the next decade. Here are a few trends I think will greatly influence how Africans live and work in 2010:

1. Trickle-up innovation/reverse innovation

In 2007 C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, highlighted five ways that developing nations are often ahead of the curve and how multinationals can adapt to the the changing product development lifecycle. In 2010, though some analysts say the global financial crisis of 2008 and 2009 is in recovery, we’ll continue to see an increase in businesses looking to developing nations, including Africa, as ground zero for new product and service innovation. Organizations will not neglect consumers in developed nations though. Rather, developing nations will take precedence in business development, with markets in the west getting re-targeted efforts already proven elsewhere. The big question is will African nations also turn their innovation sights into Africa to bolster African business and gain a home-field advantage against foreign businesses.

Watch: Google, GE, Microsoft, Nokia

2. Mobile and connectivity growth and standards
At this point, mobile technology is synonymous with connectivity in Africa. From government to industry, Africans are growing more reliant on the mobile phone for all aspects of life. 2010 will see a continuance of this trend within communities, and more importantly, governments will increasingly begin to use the mobile phone as a way of reaching African civilians. We are already seeing that in Kenya’s Obama-inspired mobile campaign to educate Kenyans on public policies. Beyond mobile technology, we’ll also see a surge in government-funded connectivity efforts and legislation around Africa. With the new fiber-optic cables launch in Kenya and other regions moving more services from analog to digital, Africa’s connectivity will be a priority for forward-thinking leaders. Case in point is the Kigali government’s recent launch of a $7 million wireless hot spot facility. We can expect to also see a lot of foreign investment in development and organization of the African mobile sector. I, for one, am looking forward to the growth of mobile innovations by African entrepreneurs. Hopefully African private and public sectors can engage the independent developers to accelerate the mobile industry in 2010

Watch: Government data centers,  2010 Fifa World Cup mobile marketing, Netbook market growth, M-pesa, Fiber-optic cables usage, MTN, KenyaAirways on Twitter, Zain, Safaricom

3. Rise of the African creative class
For the past several years, young Africans have been struggling to define a new identity for the themselves in the connected global community. As political stability has solidified in many African countries and African youth have begun to exert their influence at home and abroad, a community of independent creators have strengthened their voices and come to the forefront to re-define Africa for the 21st century. Fueled by connectivity, voluntary repatriation, international travel, and the growth of African cities, Africa’s creative class will be at the center of shaping Africa in 2010. In 2009 we saw African blogging reach it’s peak and a surge in African style and design multi-media channels. From Arise Magazine, to BHF Magazine, to Design Indaba, the exploration of what it means to be African in the 21st century continued to influence all areas. In 2010, with the debut of the 2010 Fifa World Cup in South Africa, we will see Africa’s creative class flexing their influence on everything from technology, to government policy, to international business. With so many African and foreign private and public organizations hoping to capitalize on the event, Africa’s creative class will be at the center of it all. As the core drivers of Africa’s urban areas, the creative class are the ultimate influencers. 2010 will be the year when they will be thrust into the limelight internationally. Let’s hope they (we) are ready.

Watch: Arise Magazine, Fela on Broadway, Design Indaba, Maker Faire Africa 2010, The Blk Jks, FESPACO, African Gay & Lesbian groups, Paul Sika, African Avante Garde

4. The Africa brand and tourism
The 2010 Fifa World Cup will have a major impact on Africa whatever the end result is positively or negatively. Most importantly, the World Cup will challenge African tourism, marketing, infrastructure and related industries to develop and maintain a consistent African brand identity. With the advent of high-profile global events like this and a need to share resources, African governments will have to re-visit and form cross-border alliances. While we have already seen regional groups like the East African Community strengthen their intergovernmental ties, 2010 will be the year when all African countries will have to answer the cross-border alliance question at the behest of foreign political engagement.

Watch: 2010 Fifa World Cup, African government summits, Cross-country tourism packages,  ICT sector, “Made in Africa” labeling

5. Africa and African-Americans
Not much has been said about the growing relationship between Africans and African-Americans. By and large there is still a communication rift between the two groups. But slowly, the relationship between the two groups is becoming symbiotic. While I don’t see a major shift in opinion between the two groups happening in 2010, I do expect a continuation of the rapid growth of African-American wealth to playing a part in African development. Resourceful and wealthy African-Americans will continue to invest in African culture and politics both on the continent and abroad, while Africans borrow from African-American history for lessons on developing an international identity. Particularly, a growing number of African-American entertainers and business people will see Africa as an extension of their life in the United States. some will even maintain plans to buy and move to the continent seeking a more personally and financially fruitful life. Africans will also begin to formally recognize this trend and capitalize on the brain gain. As more African-Americans look to Africa, African will become more high profile in African-American press pushing Afropolitan culture further into American pop culture.

Watch: Fela On Broadway, African real estate development, Africa correspondents in urban media, African-American foreign invetment groups.

6. China..and India
In November 2009, China pledged a multibillion-dollar package of financial and technical assistance to African governments over the next couple of years.  This was among one of the many efforts by Chinese government and business to form a tight alliance with Africa. China’s relationship with Africa will continue to dominate Africa news in 2010, with support and objections from many diverse groups as we’ve seen in 2009. The new year will also see an increase in Indian alliance with countries within the continent though it will continue to pale in comparison to China’s efforts. India and Africa will strengthen their ICT development relationships as African countries continue to push themselves as outsourcing destinations.

Watch: India-Africa learning trips, Chinese import export from Africa, Sino-African cultural conflicts.

What do you think? What other trends will influence Africa’s growth and development in 2010? Please share your comments.

Tags: , , , , , ,
  • Afrimonitor - Market Research for Emerging Markets



  • SUBSCRIBE TO POSTS

  • Get blog updates by email
    Enter your email address:



  • NEWSLETTER

    Subscribe to our FREE email newsletter for in-depth reportage on African market trends and consumer research


  • CONNECT

  • RELATED NEWS