Video of Russell Simmons’ African diamond trip
Hip-Hop mogul Russell Simmons touched down in South Africa on Monday without his rumored love interest supermodel Petra Nemcova and immediately released a statement about his fact-finding tour. “I am here because the most important and powerful Muslim minister and the most important and powerful Jewish Rabbi I have met in my lifetime – The Honorable Minister Louis Farrakhan and Rabbi Marc Schnier – both, individually, told me to come here,” Simmons told AllHipHop.com in a statement. From South Africa Mr. Simmons traveled to Botswana and visited the Jwaneng Diamond Mine, the largest and richest diamond mine in the world by value, with Dr. Benjamin Chavis who is part of the fact finding mission. Upon returning to the United States, on December 5th Simmons is scheduled to hold a press conference at New York City’s Mandarin Oriental Hotel at 2 p.m. There, along with wife (or is it ex-wife) Kimora Lee Simmons, Scott Rauch (both co-owners of Simmons Jewelry Company a partnership with DeBeers) and Dr. Benjamin Chavis (co-chairman of Simmons’ Hip-Hop Summit Action Network), Simmons will “announce major historic initiatives pertaining to Africa and the diamond industry.” Let’s hope so. I’ve already expressed my initial opinion about the trip, but as always am hoping he proves me wrong.
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Tags: blood-diamonds, Botswana, Business, celebrity, Hip-Hop, model, Mozambique, Music, natural-resources, Politics, pop-culture, Sierra-Leone, social-awareness, South-Africa, Travel
This is an excellent article from today’s Independent newspaper. As part of the World AIDS day Product (RED) issue, the article emphasizes the importance of African cultural expression.
The past year has been a roller-coaster ride for the African diamonds industry. Ever since word got out that Warner Bros was putting major star power behind its “Blood Diamonds” movie Leonardo DiCaprio, Djimon Hounsou, Jennifer Connelly) the topic has developed into something similar to a circus. It’s interesting to see what different groups of people have had to say about the issue which continues to overflow into seemingly unrelated industries.
While many hip-hop fans in the US have started feeling that hip hop is dead, it’s becoming clearer that there is a totally different sentiment in other countries. A major reason for the pessimistic feeling of the US hip hop fans is the commercialization of hip hop culture and the preference for rap which, without the other hip hop elements (graffiti, breakdancing, dj-ing etc), loses all reference and meaning. Gone are the days when there was a balanced view of urban life through hip hop. As major media outlets have welcomed/accepted the art form many US artists have have become comfortable and have lost their focus. The hijacking of the rap element of hip-hop culture has resulted in corporations like Viacom (MTV, VH1) creating a rap culture which has no purpose and looks outside of itself for direction.





