Annansi Chronicles

African markets in top 20 as mobile advertising continues strong growth in Q2 2009

(photo by uzimagazine on flickr)

With traditional advertising revenue continuing it's downward spiral, mobile advertising continues to dominate advertising growth areas globally. BuzzCity, a global provider of wireless communities and consumer services, recently released it's Global Mobile Advertising Index report for the second quarter of 2009, showing some good numbers and areas of interest. Among the top 10 ranking countries for ad banners served in the companies mobile internet advertising network, South Africa holds the #4 spot behind Indonesia, India, and the United States (numbers 1 – 3). Egypt comes in at #7, followed by Kenya (#10), Nigeria (#14), Libya (#17), and Tanzania (#18). These numbers support what many analysts have been saying for years, mobile phones and their use in Africa and other emerging markets are the growth areas of the 21st century.

Full list of the top 20 countries by the number of paid advertising banners delivered in each (compared to Q1 2009 results):

1. Indonesia: 3.78 billion (-14%)
2. India: 1.07 billion (+28%)
3. United States: 487 million (-8%)
4. South Africa: 461 million (+8%)
5. United Kingdom: 133 million (+17%)
6. Philippines: 124 million (-1%)
7. Egypt: 108 million (-34%)
8. China: 95 million (-27%)
9. Saudi Arabia: 92 million (+63%)
10. Kenya: 92 million (+15%)
11. Malaysia: 81 million (2%)
12. Canada: 79 million (5%)
13. Thailand: 73 million (11%)
14. Nigeria: 60 million (-34%)
15. Bangladesh: 57 million (-49%)
16. France: 50 million (26%)
17. Libya: 48 million (-44%)
18. Tanzania: 48 million (-42%)
19. Italy 43 million (23%)
20. Brunei 42 million (-42%)

(via BizCommunity)

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Local food for foreigners (Fish restaurant sign)

via flickr.com

Fun sign for a fish restaurant in Tanzania.The sign maker has gone through the pains to correct their own spelling in an effort to communicate with and attract english-speaking customers. The red arrow above is a nice touch as it reinforces the intent of the sign. While the spellng and grammar is a little off – note the comma after “To” -, the sign sets a welcoming tone and speaks directly to the needs of the intended audience, english-speaking visitors looking to experience local cuisine.

(this post is part of a series I’m exploring tentatively titled “The Design of Everyday Africa”. I’ll be highlighting information graphics and user experience as it pertains to Africa. As always, feel free to leave comments and send in anything you’d like to contribute)