Annansi Chronicles

It seems it’s been about a month since my last post. Wow! How timees fly when you’re running around. I guess I’ve been neglecting my duties here on Annansi Chronicles, but hey there’s much more to life than posting to blogs. Some readers might not have missed me since we communicate regularly online, but I’m sure many of you were beginning to think I’d abandoned Annansi Chronicles. Not true! Here’s some updates of what’s been going on:

The Africa 2.0 panel at South by Southwest Interactive went pleasantly well. Besides getting to finally meet a few of my fellow African bloggers/entrepreneurs/innovators, SXSW was one of my best conference experiences to date. The energy, people, and information was well worth the effort of organizing the panel. For a roundup of what went on read my review at the newassignment.net website. Also read Erik, and Uduak’s perspective. The panel was well attended and we got to talk to some really great people. Thanks to the SXSW crew especially Hugh and Christine for allowing us a great opportunity. Below is some video of an interview I did with Sunny Gault of Veoh TV’s Viral channel right before the panel. In the video I talk about the topic of Africa and technology as well as the work I’ve been doing as a board member of the African Film Commission.

Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share. Continuing with the company’s commitment to African football made during the 2006 World Cup Games, Puma put some serious resources together for product and marketing efforts behind the 2008 African Cup of Nations held recently in Ghana. As a sponsor for 9 out of the 16 African teams, including tournament hosts Ghana and champions Egypt, Puma worked hard to make the brand synonymous with African football, even going so far as buying the Ghana team a top-of-the-line Mercedes-Benz bus for transport between matches. The company began it’s Cup of Nations efforts with a sponsorship deal for Eurosport’s live coverage of the games and then a press conference at the brand new Puma store in Ghana’s Accra Mall. The press conference was held to announce several activities on the ground during the tournament, including a youth exhibition game co-hosted by the Peace One Day charity and edun Live and featuring African football legends Roger Milla and Anthony Yeboah.

Despite increasing criticism Bono’s marketing behemoth Product (RED) keeps on course, this time with a Sotheby’s run valentine’s day auction titled (AUCTION) RED. The art auction, held February 14th at the Gagosian Gallery, included limited edition art by the contemporary art world’s heavy hitters such as Takashi Murakami, Bansky, Damien Hirst, and Jasper Johns. The auction closed at a total of $42.58 million, an amount which even eclipsed Sotheby’s pre-sale estimate of $21 million - $29 million. A fan of contemporary art myself, some of the pieces sold are truly beautiful and I’m envious of the winning bidders.

In kicking off the Valentine’s Day sale, to which over 60 top contemporary artists donated museum-quality work, Bono led the crowd in a sing-along of the Beatles’ “All You Need Is Love.” - Forbes.com

I continue to be amazed at the RED campaign’s ability to continuously be “successful” at tapping into the guilt of celebrities and normal citizens alike. It’s too bad that such a brilliant marketing vehicle doesn’t think it could be effective without consistently playing the victim/savior game. Check out some of the artwork and related video below.

In the past few years there’s been a bit of news coming out of new hotel projects taking place on the African continent. From the Hilton Hotels Group to the Rezidor Hotel Group it seems there’s a lot of interest in Africa as a luxury travel destination. Some will say that the shift is part of the overall change in the world’s political climate, where stories of terrorist attacks come out of former tourist “safe havens”. Whether that is the case or if it’s a result of the increased marketing and advertising efforts by African countries such as Tanzania, the fact is that developers are looking to Africa as a premiere destination for luxury travel. But it’s not just the large developers who are jumping onto the trend. Recently Charlotte Bobcats owner and BET founder Robert L. (Bob) Johnson along with a delegation of African American businesspeople announced an agreement with the government of Liberia to build a villa-style, four-star hotel in Monrovia. The project falls under Bob Johnson’s Maryland-based firm RLJ Companies, which with some 135 hotels valued at more than $3 billion, is the largest Black-owned hotel investment company in the United States. The Liberian hotel project is the result of a “commitment” made by Bob Johnson, Debra Lee, Chairman and CEO of BET, and actors Chris Tucker, Cicely Tyson, and actor Jeffrey Wright among others to Liberian President Ellen Johnson Sirleaf at the 2006 Clinton Global Initiative Annual meeting. In addition to the hotel, which is scheduled to break ground in March 2008 and open in February 2009, Bob Johnson also donated $3 million to open a new fund which will “provide Liberian entrepreneurs and businesses with the financial and technical resources they need to rejuvenate the country’s economy and foster long-term stability in the wake of two decades of civil strife”.

The nominations for the 50th Grammy awards were announced recently. Below are the categories where talented Africans excelled and continued to influence popular culture. The awards will be presented in February 2008. Congratulations to all the nominees.
Best Male Pop Vocal Performance

1. Everything - Michael Bublé
2. Belief - John Mayer
3. Dance Tonight - Paul McCartney
4. Amazing - Seal
5. What Goes Around…Comes Around - Justin Timberlake

Best Pop Collaboration With Vocals

1. Steppin’ Out - Tony Bennett & Christina Aguilera
2. Beautiful Liar - Beyoncé & Shakira
3. Gone Gone Gone (Done Moved On) - Robert Plant & Alison Krauss
4. The Sweet Escape - Gwen Stefani & Akon
5. Give It To Me - Timbaland Featuring Nelly Furtado & Justin Timberlake

Best R&B Performance By A Duo Or Group With Vocals

1. Same Girl - R. Kelly Featuring Usher
2. Disrespectful - Chaka Khan Featuring Mary J. Blige
3. Hate That I Love You - Rihanna Featuring Ne-Yo
4. Baby - Angie Stone Featuring Betty Wright
5. Bartender - T-Pain Featuring Akon

Best Contemporary R&B Album

1. Konvicted - Akon
2. Just Like You - Keyshia Cole

Recently, MTVU, the university station of MTV, organized a visit by best selling author Malcolm Gladwell (The Tipping Point, Blink: The Power of Thinking Without Thinking) and Ethiopian-born American musician Kenna to a University of Pennsylvania sociology class. The class was in the process of studying the chapter “Kenna’s Dilemma” from Gladwell’s book Blink and the two men made an appearance to discuss the dilemma Kenna faces as an artist who, though heralded by many in the music industry as the next big thing, has yet to connect with a large enough fan base.

Two weeks ago I attended the African Travel Association’s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA - a global travel trade association promoting tourism to Africa - and hosted by NYU’s Africa House, was put together to provide African leaders from Tanzania, Ghana, Cape Verde, Lesotho, Zambia, Malawi, and Rwanda with the opportunity to “present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education”. As we waited for the Presidents and representatives to arrive, I spoke to Maria Mmari, Tanzania’s Assistant Director of Tourism Development, who told me about her country’s efforts to encourage tourism. Ms. Mmari informed me that the week prior, Tanzania had launched it’s first ever television campaign “Tanzania: Land of Kilimanjaro, Zanzibar and The Serengeti” with an event at at Tavern on the Green. In line with the ATA’s current theme of promoting “Destination Africa“, Tanzania’s campaign focuses on positioning the nation as the home of some of Africa’s most recognized destinations, Mt. Kilimanjaro, Zanzibar and the Serengeti, Speaking to Ms. Mmari, I got the feeling that the Tanzanian tourism board had the right idea about what steps to take to encourage American tourism. As Ali Velshi, CNN senior business correspondent, said during his presentation at forum, “American tourists are concerned with safety, reliable communications, stable governance, reliable banking, and luxury”, and African countries hoping to attract these high-spending tourists need to find ways of alleviating these fears. Though I haven’t yet seen Tanzania’s television spot on CNN, CNN Headline News, CNN Airport and CNN.com where it is currently running, I applaud the Tanzanian government for taking the steps to create a brand association for their country. I would encourage the tourism board to continue their efforts. It’s good to see that African governments are taking branding and marketing seriously. I’ve long argued that African countries needs to work on their brand image at the same time as it is working on it’s other problems. While everything might not be perfect on the ground, there is no reason not to start the process of repairing the global image and get interested parties involved in our successes early on.

The 4th edition of the The Carnival of African Enterprising has launched at Nii Simmonds’ Nubian Cheetah blog. As with the previous 3 installments of ideas, this edition highlights some of the best posts from the African business/entrepreneurship blogosphere. I’m happy to see that as the carnival continues, there are new names and perspectives being added. This edition covers Blogging Trade & Investment Forums, Business in Africa, Entrepreneurship in Africa with posts on:

• TED Global 2007: Afterglow (David McQueen)
• Idea Exchange: sponsors & links (Bankelele)
• TED Global, Africa: The Next Chapter (Jen Brea)
• Vote to add Africa 2.0 panel to SXSW festival schedule (G. Kofi Annan)
• IBM Thinks Africa (Benin Mwangi)
• Hear IBM Vice President’s view on Africa’s present market opportunities (African Path)
• Kenyans in the Diaspora Conference Final Thoughts (Joshua Wanyama)
• Planting Seeds: TED Global (Emeka)
• The Power of a TED Talk (Erik Hersman)
• Tanzania diminishes chances of regional integration (Ken Teyie)
• In the media: Khartoum, the Dubai of Africa (Africaincorp)
• Want Financial Freedom? Start your Own Fashion Business (Uduak Oduok)
• Ideas to grow the informal sector in Africa (Nii Simmonds)