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Trailer: Warner Bros’ World Cup-inspired film ‘Africa United’

via youtube.com SYNOPSIS: “Africa United” is the extraordinary story of three Rwandan kids who walk 3000 miles to the Soccer World Cup in South Africa. Using a sack load of ingenuity and sass (and a World Cup wall chart for a map), our pint-sized protagonists set off through the endless horizons of Africa in pursuit…
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Ghana’s Black Stars celebrate World Cup push (video)

I’m quite proud to be a Ghanaian right about now. The Black Stars haven’t just made Ghanaians proud. Being the only African team left in the cup, they are being cheered on by fans across the continent – all wanting the dancing to continue right through to the final. – BBC Video: The Black Stars,…
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ESPN channels Apartheid-era South Africa for 2010 FIFA World Cup ad

For it’s part in the 2010 FIFA World Cup advertising wars, ESPN is channeling a major part of South Africa’s history:  Apartheid. The sports channel is starting it’s World Cup advertising with a Wieden + Kennedy created spot highlighting the importance of  football (soccer to Americans) at South Africa’s infamous Robben Island where Nelson Mandela was imprisoned.…
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NY African Film Festival opens, celebrates World Cup and independent Africa

The 17th annual New York African Film Festival (NYAFF) has opened on April 7th celebrating the 50th anniversary of 17 African nations’ independence from colonial rule as well as the freedom that the rise in technology has given African filmmakers to tell their own stories. Among the 13 features and 25 short films from emerging…
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K’Naan launches Coca-Cola World Cup campaign

Somalian-born, Canadian-based hip-hop artist K’Naan has specially recorded a version of the song “Wavin’ Flag”, originally featured on his 2009 album Troubadour, for the Coca Cola sponsored 2010 FIFA World Cup tournament, hosted by South Africa. The remix, “Wavin’ Flag (The Celebration Mix)”, will be part of Coke’s global integrated marketing campaign rolling out in over 150…
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S. Africa Tourism launches URL shortener for World Cup marketing

As part of the marketing around the upcoming 2010 FIFA World Cup, the South African Tourism authority has launched a new branded url shortening service at http://mzan.si. Developed for the government agency by Quirk eMarketing, the Mzan.si service is so named  for the word Mzansi (m-zun-zee), a popular word used to refer to South Africa.…
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The long-lasting impact of 2010 World Cup on S. Africa

Image by coda via Flickr This guest post by John Kim The Olympics and FIFA World Cup are often hailed as huge boons for their host countries or cities. At least that is how they are described prior to the event. Local organizing committees, civic and business leaders, and celebrities alike sell the economic, social,…
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Puma adds Namibia to list of 2010 African World Cup teams

Puma recently announced a sponsorship deal with the Namibian Football Association (NFA). Namibia’s national team, the Brave Warriors, will be supplied with Puma’s latest v-Series technical apparel and footwear beginning with the African Cup of Nations 2008 qualifier home game against the Democratic Republic of Congo on 16 June 2007 and for the next several…
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Puma backs African teams for 2006 World Cup

Puma announced that it has partnered with German charity United for Africa to support the African countries who are participating in this summer’s World Cup. The press conference was hosted by Ghanaian football player and journalist Anthony Baffoe (Go Ghana!). Our favorite Senegalese singer Akon was in attendance with his father Mor Thiam, and British/Nigerian…
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Do we need an African version of Vogue Magazine?

Recently, Paris-based Cameroonian photographer, Mauro Epanya, created a layout of what a possible African version of the trend-setting fashion glossy, Vogue Magazine would/could look like. The images, though creatively done, have sparked a debate about the merits of an African version of Vogue. In a well thought out analysis, Uduak at Labybrille Magazine, outlines the…
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