A couple of posts ago I commented on Gwyneth Paltrow’s recent ad for the Keep a Child Alive organization. Though there was a lot of talk going around about the sincereity of the ad and even some good parodies, it seems the New York Times, in true hype fashion, has taken the ball and run with it. This weekend the Times ran an article titled “Into Africa” speculating on the trendy-ness of Americans’ – celebrity and otherwise – interest in Africa. The article was a dis-jointed analysis of why “saving” Africa is suddenly a new trend. While I feel the interest in the continent can be a good thing, I know that this particular type of interest can only hurt efforts to change the continent’s problems. Yet again, those who have a warped sense of self and belonging, have turned to the poor Africans to validate their existence. Lindsey Lohan? Madonna? Alyssa Milano? Give me a break!!! When issues relating to Africa are sensationalized without follow-up or perspective, the result can cause more harm than good. Africa has a lot of problems but none of these “celebrities” are able to put it in the perspective it needs. What’s the sense in installing an irrigation system in Ethiopia on your summer break if there’s no one to maintain it when you leave for your freshman year at Harvard? I’m not against celebrities lending their voice where needed, but anyone who will develop an interest in “helping” Africa because Lindsey Lohan says so is only going to make things worse. Africa may need a lot of things, but random acts of blindness is not one of them.
Celebrity colonization of Africa (infographic)
Much has been said of celebrities taking an interest in Africa. Celebrities like Oprah, Madonna, Brad Pitt and Angelina Jolie, Danny Glover and, of course, Bono, have pusued a wide range of Africa-related causes and initiatives to mixed response here and elsewhere in the media. For their March/April issue Mother Jones magazine has put together a fun interactive map outlining which American celebrities have been most involved in which African countries. The Mother Jones feature also contains a mini timeline of celebrity involvement in Africa. Click on the infographic below to access the full interactive map.
Ego Trips: What can Africa do for you? (via Mother Jones)
“My life changed, really, there.” —Bono
“Totally changed my life.” —Alicia Keys
“It’s changed my life.” —Country singer Michelle Wright
“This trip has changed my life.” —NFL player Reggie Bush
“One of those things which will sort of change your life.” —American Idol‘s Simon Cowell
“It truly was a life-changing experience.” —The OC‘s Mischa Barton
“It was truly a life-changing adventure!” —Disney teen star Selena Gomez
* h/t @kenyanpundit *
The long-lasting impact of 2010 World Cup on S. Africa
- Image by coda via Flickr
This guest post by John Kim
The Olympics and FIFA World Cup are often hailed as huge boons for their host countries or cities. At least that is how they are described prior to the event. Local organizing committees, civic and business leaders, and celebrities alike sell the economic, social, and cultural benefits of hosting international games.
But history has shown that the bold projections and promises are not generally met. A few noted successes have been the Barcelona Summer Olympics in 1992 and the 2000 Sydney Summer Olympics. Barcelona is hailed as a good example of using the Olympics as an opportunity for making long-term investments in the city’s infrastructure. Sydney’s event is noted as contributing to the successful branding of the city and country resulting in increased tourism.
But there have been many that have not lived up to their promise such as the 1976 Montreal Olympics. Vast structures were built only to never be used again and leaving the city and taxpayers deep in debt.
What will be South Africa’s legacy? No doubt the event will bring a huge boost to the GDP from tourism and the sale of merchandise. Efforts are being made to increase the footballing infrastructure in support of the next generation of South African footballers. Intra-city transport systems will see vast improvements. And large new stadiums are being built all around the country, which have contributed to the direct employment of many South Africans. But what will happen when the games are gone and preparations are being made for Brazil in 2014? What will happen to these gleaming and impressive new stadiums; the 94,000 person capacity Soccer City in Soweto. How will the local communities benefit in the long-term from these efforts and expenses?
The 2010 World Cup in South Africa, more than any before, comes with a huge responsibility to all involved; it needs to be a success. And it needs to be a launching pad. I argue that more than ever before multi-national corporations, long-time sponsors of the events, need to embrace this opportunity and make an even greater contribution to the country, beyond the usual sponsorship efforts. Corporations can help make a lasting impact, for themselves (increased brand awareness and market penetration), and more importantly, for the country and its people.
John Kim has his master’s in public policy from Georgetown University and has worked in Morocco, South Africa, and Malawi. He blogs about the World Cup and corporate social responsibility (CSR) at www.WorldCupCSR.wordpress.com and you can follow him on Twitter @WorldCupCSR.
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Sotheby’s, Bansky bring Bono green for Valentine’s
Despite increasing criticism Bono’s marketing behemoth Product (RED) keeps on course, this time with a Sotheby’s run valentine’s day auction titled (AUCTION) RED. The art auction, held February 14th at the Gagosian Gallery, included limited edition art by the contemporary art world’s heavy hitters such as Takashi Murakami, Bansky, Damien Hirst, and Jasper Johns. The auction closed at a total of $42.58 million, an amount which even eclipsed Sotheby’s pre-sale estimate of $21 million – $29 million. A fan of contemporary art myself, some of the pieces sold are truly beautiful and I’m envious of the winning bidders.
In kicking off the Valentine’s Day sale, to which over 60 top contemporary artists donated museum-quality work, Bono led the crowd in a sing-along of the Beatles’ “All You Need Is Love.” – Forbes.com
I continue to be amazed at the RED campaign’s ability to continuously be “successful” at tapping into the guilt of celebrities and normal citizens alike. It’s too bad that such a brilliant marketing vehicle doesn’t think it could be effective without consistently playing the victim/savior game. Check out some of the artwork and related video below.
Gallery footage
Damien Hirst speaking to Charlie Rose about the auction
Bono fanfare at the Valentine’s auction
The REALLY simple celebrity life
As much as we hate to believe it, Africa is still the charity case of choice for celebrities looking to get public sympathy. Time and time again the African brand gives instant credibility and humanizes the privileged and their brand image. With every case in the news I am reminded of how much work we still have to do to get to a point where the African brand means more than charity. As serious as the work may be, humor is always welcome. (via AfricaBeat)
The Paris Hilton effect on Africa’s development
We live in a celebrity-powered society. I don’t like it, but it’s the truth. Whoever said everyone will get their 15 minutes of fame, was way off. It seems like the expiration date on fame is being extended longer and longer. Fame in itself is not a bad thing, however, the individualism, it comes with in today’s society is another story. With all the reality show mania and with reputable organizations paying talentless people like Paris Hilton ridiculous amounts of money for an appearance, the American culture of celebrity and individualism is playing an even bigger role in how and where money is spent in business. But if this the nature of the world we live in, where do Africans, and our culture of community and modesty, fit in?
Certainly all African’s are not so modest. However, our definition of celebrity and entitlement is definitely different from the West. Many would argue that the American definition of celebrity is based on fantasy while the African definition is based on reality. Where western celebrities are celebrated apart from the community, African celebrities are celebrated for their effect within the community. Is either definition right or wrong? Who knows, but when one dominates the other in global influence, a problem arises.
What does this have to do with business, money and Africa’s opportunities? Everything, I would say. One of the biggest problems Africans have with getting their stories told particularly in the media is that we still do not really understand how western media works. Take the picture of Paris Hilton to the left. Paris Hilton who represents, the epitome of America’s celebrity culture – and hence influence – holds a Vanity Fair Africa issue with Oprah – another more talented and influential American celebrity – on the cover. While the whole scene was definitely staged by Paris’ pr reps, it’s a classic example of the role celebrity plays in American culture. Follow me for a moment. Bono campaigns for more money to go to African aid. He recruits Oprah Winfrey, among others, to draw attention to the cause. Bono then sells the the idea to the Vanity Fair editors who stand to have multiple celebrities in one issue (celebrity faces sell glossies, especially fashion ones) and the issue is produced. Paris Hilton, then picks up the issue in her attempt to clean up her post-jail image, and in turn further sells Bono’s Africa campaign to insecure suburban teen-aged girls everywhere. Suburban American families, (with disposable income) then put money into Bono’s Africa campaign. This is the power of celebrity in American economics. While we Africans argue merit and talent, Bono continues to play the celebrity game to influence the flow of money. Many of us argue there should have been more Africans on Vanity Fair’s covers, but while Wole Soyinka is a talented man with accolades to boot, he has no influence over the people spending the money, and so he is regulated to a group feature towards the end of the magazine.
Further evidence of the power of celebrity, can be seen in the media coverage of the recent TEDGlobal conference in Tanzania. In her excellent piece about the event, Jennifer Brea, writes about the circumstances surrounding Bono’s heckling of Andrew Mwenda. The fact that Bono can have so much power as to bump George Ayittey‘s presentation of his perspective, heckle another presenter AND practically be the only one of 50 or so presenters over the 4 day African conference covered widely in the press illustrates the power of celebrity. The same issue about the difference between western and African celebrity was raised on the Africa media blog, with a reader asking
“Given the advances in technology that now allow citizens of any country to directly access the popular culture of another country (e.g. music, films, art), why do people living in the global north continue to receive more information about situations in Africa from the few Western celebrities “caring about Africa” than from the many African ones trying to push the same message? (Why do people seem to be more influenced by their similiarity with the source than the source’s actual level of expertise/connection with the cause?)”.
To this Melissa Wall of the Africa Media blog answered, “The West or North dominates global media structures and flow (much research has documented this). More specifically, reporters often have to go with the easiest-to-access sources. A Western celebrity with an entourage of handlers and PR flaks is a lot of easier to get a juicy quote from. Enlarging the Rolex is difficult.”. It all boils down to familiarity, which translates to celebrity which in-turn motivates spending. So if we Africans want access to the money which brings the opportunities we need, we have to do a better job of understanding the power of celebrity from the western perspective. As important as talent is – and it IS important – celebrity trumps talent. Sad but true.
Hip-hop’s African ancestry at Odyssey Awards
Last Saturday I attended the 5th Annual Hip-Hop Odyssey (H2O) Awards, held at BB Kings in New York City. Organized by the Hip-Hop Association, the awards ceremony recognized today’s hottest Hip-Hop filmmakers, industry professionals and pioneers. The event always features appearances and performances by Hip-Hop heavyweights. This year’s event, as usual, was packed with many of the individuals who have played a major part in shaping the hip-hop landscape including, artist/entrepreneur/hip-hop personality Fab 5 Freddy (that’s him in the picture standing in front of me as we listen to DJ Beverly Bond speak about YO! MTV Raps’ late producer Ted Demme), Ice-T (who gave an excellent acceptance speech about staying true to oneself), Dana Dane, Grand Wizard Theodore, (Dr.) Roxanne Shante, Ralph McDaniels (Video Music Box), The Cold Crush Brothers, Chubb Rock and much more.
One thing I’ve always enjoyed about the awards and the preceding H2O International Film Festival, is how the organizers (Martha Diaz, Rolando Brown etc) make a conscious effort to show the influence of African (and international) cultures on the growth of America’s hip-hop/urban culture. A few years back, besides the performance by the Nomadic Wax Global Hip-hop All-stars’ Chosan (Sierra Leone) , Eli Efi (Brazil) , and El Gambina (Korea), the festival grand prize went to Hip-Hop Colony, a film about the African hip-hop explosion – now on DVD. This year Hip-Hop Colony’s Kenyan director, Michael Wanguhu, was on hand to present an award. To further encourage the hip-hop generation to connect with Africa, this year’s awards was sponsored by and involved a presentation by popular DNA lineage identification company African Ancestry Inc. Some of you might remember that African Ancestry Inc. was the company behind VH1’s Spike Lee-directed February (Black History month) spot which promoted a stronger connection between African-Americans and the African continent through DNA swab testing. African Ancestry’s President, Gina Paige, was on hand at this year’s H2O Awards ceremony to present the evening’s host, Paul Mooney, with his personal DNA test results. Upon revealing that Paul Mooney’s lineage goes back to Guinea-Bissau (I don’t remember which specific ethnic group was cited), Gina Paige presented Mr. Mooney with a folder containing the details of the tests as well as a t-shirt with a Guinea-Bissau logo. A very nice touch.
African Ancestry offers a great solution for African-Americans looking to re-connect with their African heritage. With the DNA procedure gaining popularity and support from African-American celebrities like Oprah, Whoopi Goldberg, LeVar Burton, Chris Tucker, Chris Rock, and Isaiah Washington – who also holds a seat on African Ancestry’s Board of Directors -, and media outlets from ABC’s Good Morning America to PBS championing the efforts, African Ancestry has already begun to solidify the link between African-American and African cultures.
Simmons, DiCaprio and Africa empowerment
The publicity bout over the image of diamonds continued throughout both Oscar and All-Star weekends with both Russell Simmons and Leonardo DiCaprio doing their part to promote awareness of their initiatives addressing blood diamonds. Simmons recently launched his Green Initiative jewelry line in Beverly Hills, California with celebrities such as Sanaa Lathan, Eva Pigford, Serena Williams, Paris Hilton, and Rosario Dawson. If you remember the Green Initiative is set up to raise money for “the development and empowerment of the people and communities in Africa where diamonds are a natural resource.” The initiative is part of the Diamond Empowerment Fund “a non-profit international organization” which Simmons announced at his press conference a few months ago. While Simmons has been busy courting celebrities such as Beyonce with the Green Bracelet, Leonardo DiCaprio, Djimon Hounsou, Ryan Gosling and others promoted the Amnesty International and Global Witness campaign against gem mining in troubled areas of the world by wearing a red teardrop pin to the Oscars. The pins were later auctioned off to benefit the campaign.
I’ve been following the developments of the blood diamonds campaigns closely and have been seeing a convergence of thoughts from both sides of the debate. Initially there were two separate camps that were bent on proving the other wrong in the public eye. But as the months – and the initial hype – have passed, I’ve seen both sides resolve to push strategies which though different on the surface, can have similar results: Giving Africans more control over their resources. DiCaprio, Hounsou, Amnesty International, and Global Witness are working outside of the current system to bring about the change in business practices, while Simmons is trying to work within the system to reach a fairly similar goal. While I see working within the current system as a dangerous strategy, I’m eager to see how Simmons walks the tightrope of getting an industry that is bent on maintaining it’s stronghold to purge itself of a practice that has worked so well. Maybe as Amnesty International’s campaign continues to put pressure on the diamond manufacturers, Simmons’ job will become easier. Time will tell which strategy is most effective.
African designers gamble at Magic Las Vegas
Last August while in Las Vegas for a mini vacation with the family, being the workaholic I am, I squeezed in a visit to to Magic and it’s satellite tradeshows, Project and Pool. For those who have never attended the Magic event, basically it’s a few days of high octane buying and selling of apparel of all levels. The tradeshow is possibly the biggest and most known in the world and attracts everyone involved in the apparel industry. Though Magic is primarily organized as a meeting place for apparel companies and buyers, it has become a place for everyone to flex their brand muscle and get attention by outdoing each other. Magic is the main show held at the Las Vegas Convention center while the two smaller more specialized shows, Project and Pool take place at different venues in the surrounding area. I can’t describe the hustling that takes place at Magic. Because Magic attracts EVERYONE from celebrities, who are usually endorsing a clothing line, to magazine publishers and editors, for that week Las Vegas becomes a hustler’s heaven. And African companies are getting hip to the opportunities at Magic. In the short time I had to see all the exhibitors, I made sure to go over to the DESIGN South Africa area, a first-time collection of 10 South African fashion houses who, sponsored by the South African government, had been chosen to make the trip to exhibit their offerings to the international buyers. I got into a good conversation with Themba Mngomezulu of the Darkie label about design, African identity and breaking into the US market. Darkie is a popular label in South Africa and Themba has been doing his thing on the fashion scene for a while. I was happy to talk to him and see that African designers are making an organized effort to compete outside of their borders.
The Fall 2007 season of Magic started yesterday in Las Vegas and this season there’s an African Pavilion organized by Eastern and Central Africa Trade Hub and West Africa Trade Hubs. The area will be featuring various African companies “with the relevant strategies and insights” who have been chosen to get assistance in penetrating the American market. Unfortunately I will not be on the scene to report about their efforts for two reasons. The first reason is Las Vegas will be overrun with posers and groupies this week with Magic and NBA All Star Week taking place at the same time; I can’t take it! The second reason is, while the few days can gain a clothing line like mine unparalleled exposure, Magic is a budget buster which doesn’t fit my current business strategy. With costs ranging from $2500+ just to rent a booth space, it can be a costly lesson to learn if your company is not structured to capitalize on the exposure. Magic brings buyers from all over the world who are always eager to stock new brands. The reason for going to Magic from a designers perspective is to get orders and you are almost guaranteed to get some good ones. But I learned from attending a smaller tradeshow in Miami last year that getting sizable orders can actually kill your business. As a good friend of mine said “if you are building a house and you want it to last, you need to start with a solid foundation and use the right materials” (translation: longevity is based on patience and strategy). The apparel industry is an especially difficult one to succeed in. People go out of business everyday, and one of the main reasons is they grow too fast. Many people get into business for the fame and notoriety and fail to pay attention to the business part. Yes, the fashion business has some nice perks, but if you get caught up in the hype it’ll die just as fast as it lived. Lack of proper financing, partner disagreements, and absence of adequate apparel business knowledge constantly cause apparel companies to go out of business; and many times it can be avoided. When a company like Cloak has to close down, then you know there’s more to fashion than champagne and models. With that being said, I hope the African companies taking part in this season’s Magic tradeshow have the structure in place to deal with the possible instant success. While we must start competing at some point we should also try to set our own pace for growth. The American market has eluded numerous foreign brands. I’m lucky to have started here, but I think I’ll take my time and grow.
More about the African Pavilion and African Sourcing at Magic:
Discover the Magic of Africa
Following from a Hub sponsored workshop to provide Kenyan apparel firms with the relevant strategies and insights for exhibiting their wares at the Sourcing at MAGIC apparel trade show and that will assist them in penetrating the lucrative $180 Billion U.S apparel market, it was highlighted that for maximum impact at MAGIC, it would be important for participants from the region work together. In view of this, the ECA and West Africa Trade Hubs are working together to set up an ‘African Pavilion’ at the show. The Pavilion will showcase over 30 companies from 10 countries in Africa. The ECA Hub is sponsoring 9 companies from Kenya, Uganda, Madagascar and Ethiopia to the show which will be held in Las Vegas, Nevada in February 2007.
SEMINAR
Africa Sourcing Opportunities and Challenges
Date: Thursday February 15, 2007
Start Time: 4:00 PM
End Time: 5:00 PM
Location: South Hall, First Level, Room MS116
Panelist
Julie Hughes , Sr. Vice-President of International Trade, USA-ITA
Steve Jesseph , President/CEO, Worldwide Responsible Apparel Production
Belinda Edmonds , Cool Ideas, EDUN
Florie Liser , Assistant US Trade Representative for Africa
Info: Africa represents new opportunities for sourcing directors in light of the various free trade agreements currently in place and allowing for duty and quota free access. The continent also represents challenges to those who source in the region. Join our panel of experts and discover the possibilities.
I made it through! Fashion Week round-up
So, I survived another fashion week with very little scrapes and bruises. As usual the week was hectic. Here are my observations:
• Kofi-ism #1: Never tell a model she’s sweating. Models need to be complemented only. Whatever!
• Kofi-ism #2: The only people worse off than uninvited fashion guests are the photo and video people”.
• Kofi-ism #3: Fashion is going through a black out period. Black/African models, unless Baby Phat hires you , you’re f**ked.
• Kofi-ism #4: Fashion week is over run by spectators who have no purpose but to eat, drink and be merry. If you’re not working at fashion week, please stay home. You’re killing the vibe.
• Kofi-ism #5: The days of goodie bags are over. See #4 for the reason why.
• Kofi-ism #6: There are way too many shows going on in the week. They need to be consolidated and staged in closer proximity.
Highlights of the week included Diesel’s retro punk show (Fresh!), Doo Ri’s excellently crafted dresses (I need to learn to sew like yesterday!), and Jackie Rogers’ show at Scores (Yeah baby!)
On the last day , with the last once of energy left, I left Tommy Hilfiger and walked uptown to attend the Designers for Darfur event. While the event got mixed reviews by the press, I was content with the way it turned out. Malcolm Harris and Lydia Hearst took on a huge responsibility in trying to put together this event and I think they deserve credit for that. One of the problems with scheduling a show to close out fashion week is that most people are exhausted by the last day and just ready to put the week behind them. While there weren’t as many celebrities at the event, the event did make a statement though not a huge one. The clothing was great and the vibe was on point. Though it could have been better planned to guarantee certain people be involved, I don’t share the NY Post’s Danica Lo’s opinion that it was a failure. The Designers for Darfur event reflected the general theme of the whole fashion week. Not many big name celebrities or industry vets even at the big name designer shows, a whole bunch of fans getting in the way, and shows running late and too close together.
Tommy Hilfiger had a dope stage
Organizers: SaveDarfur.org, Steve Madden, Malcolm Harris, Lydia Hearst
Steve Madden interviewing with MTV
Turkish designer Rabia
Designers for Darfur banner
Designers for Darfur poster
1 AM. I’m exhausted!