Africa in vibrant technicolor, Paul Sika talks to CNN

One of  the most dynamic, engaging young creative talents coming out of the African continent recently is Ivorian photographer/creative director Paul Sika. After being introduced about a year ago by a mutual friend, I was impressed by his creative vision and passion. Paul’s use of color and juxtaposition of characters in his photo and video creations expose a new way of looking at contemporary African life, culture, and style. A true entrepreneur, Paul has put together an upcoming book titled “At The Heart Of Me …” featuring his intricate work and concepts. As I mentioned in my earlier post “Top 6 African business and culture trends to watch in 2010“, Paul Sika is one of the African creative class making an impact this year. For more about Paul Sika and his upcoming book, visit PaulSika.com

Trailer for the book “At The Heart Of Me …” by Paul Sika

CNN Inside Africa’s Isha Sesay talks to Ivorian photographer Paul Sika about his vibrant images, filled with eye-catching colors.

If you can’t see the videos above, go here to view