Somalian-born, Canadian-based hip-hop artist K’Naan has specially recorded a version of the song “Wavin’ Flag”, originally featured on his 2009 album Troubadour, for the Coca Cola sponsored 2010 FIFA World Cup tournament, hosted by South Africa. The remix, “Wavin’ Flag (The Celebration Mix)”, will be part of Coke’s global integrated marketing campaign rolling out in over 150 countries this summer. The track will be used as the main music element throughout the entire campaign including as the soundtrack on all TV commercials, played at FIFA World Cup Trophy Tour by Coca-Cola events, featured on the online digital platform and more.
The campaign developed to support (Coke’s) sponsorship of the landmark sporting event is an extension of the current Coca-Cola brand platform “Open Happiness. (It) invites fans to express their optimism and passion for football through active dance celebrations.
Video: K’Naan World Cup Coke commercial featuring Spanish pop singer David Bisbal
Video: Coke FIFA World Cup Trophy Tour multimedia booth
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Tags: African-identity, business-management, celebrity, Hip-Hop, Somalia, World-Cup