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African markets in top 20 as mobile advertising continues strong growth in Q2 2009

August 5th, 2009 Posted in Business, General, Technology

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(photo by uzimagazine on flickr)

With traditional advertising revenue continuing it's downward spiral, mobile advertising continues to dominate advertising growth areas globally. BuzzCity, a global provider of wireless communities and consumer services, recently released it's Global Mobile Advertising Index report for the second quarter of 2009, showing some good numbers and areas of interest. Among the top 10 ranking countries for ad banners served in the companies mobile internet advertising network, South Africa holds the #4 spot behind Indonesia, India, and the United States (numbers 1 – 3). Egypt comes in at #7, followed by Kenya (#10), Nigeria (#14), Libya (#17), and Tanzania (#18). These numbers support what many analysts have been saying for years, mobile phones and their use in Africa and other emerging markets are the growth areas of the 21st century.

Full list of the top 20 countries by the number of paid advertising banners delivered in each (compared to Q1 2009 results):

  1. Indonesia: 3.78 billion (-14%)
  2. India: 1.07 billion (+28%)
  3. United States: 487 million (-8%)
  4. South Africa: 461 million (+8%)
  5. United Kingdom: 133 million (+17%)
  6. Philippines: 124 million (-1%)
  7. Egypt: 108 million (-34%)
  8. China: 95 million (-27%)
  9. Saudi Arabia: 92 million (+63%)
  10. Kenya: 92 million (+15%)
  11. Malaysia: 81 million (2%)
  12. Canada: 79 million (5%)
  13. Thailand: 73 million (11%)
  14. Nigeria: 60 million (-34%)
  15. Bangladesh: 57 million (-49%)
  16. France: 50 million (26%)
  17. Libya: 48 million (-44%)
  18. Tanzania: 48 million (-42%)
  19. Italy 43 million (23%)
  20. Brunei 42 million (-42%)

(via BizCommunity)

  • http://www.networkmarketingsuccess.ws mlgreen8753

    I think mobile advertising will only work for a few products and services. Other markets will want to test this advertising medium as it's potential is extremely limited. I personall will stick to Adwido and other online advertising mediums.

  • Afrimonitor - Market Research for Emerging Markets



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