Throughout my years as an entrepreneur, I have had to conduct endless market research and have found a serious lack of information about the African market. Drawing on my experience as a marketer myself, I am developing a new website called AfriMonitor to aggregate important research and information about the growing African market. While I understand that the African market is still very young, I feel that to help it grow and to encourage more entrepreneurs to develop products to help it grow, a product like AfriMonitor is necessary. While I still write about African business and culture trends at Annans Chronicles, much of the in depth analysis of trends will be posted there on AfriMonitor. To read more about direction AfriMonitor will be developing towards in the next few months visit the About us page.
AfriMonitor.com serves as a market research portal for the Africa-focused global business audience. The website aggregates pertinent information about African business, consumers, economy, companies, and products, as well as information on African marketing and advertising trends. AfriMonitor provides an overview of African consumer and product markets so individuals, agencies, and corporations can discover new opportunities and make the right business decisions.
As part of the beta launch of AfriMonitor.com, we have put together a trend brief focusing on the growing China-Africa relationship. The brief,”Exploring ChinAfrica: Trends in China’s 21st century push into Africa” , touches on many of the key issues surrounding the topic. It is intended to serve as resource for anyone who is curious about China’s 21st century push into Africa. The brief is available as a free download and you can distribute it to whomever you feel could benefit from the information included. I’ve also put together an interactive timeline with key dates for those who want more information.
I am launching AfriMonitor as a beta for now to get some feedback and begin getting some information to those who can make use of it. We will be working hard in the next couple of months to get you much of the information which will make the site most useful, so check back often or better yet, subscribe to AfriMonitorâ€™s rss feed or sign up for automatic email updates. For now the News tabs currently contain aggregated content from all the major news engines and is updated many times a day. The news is broken up into three categories, All News, China-Africa news, and India-Africa news.
In the next few months weâ€™ll be adding more insights and reports from various sources including African marketing agencies and featuring interviews with newsmakers. Please let any advertisers or marketers with information about the African market know to contact me to get their reports featured on the website. While some of the reports and briefs will be free, others will be available for a fee. Weâ€™ll also be updating our Resources and Events sections soon. Please feel free to submit a resource or event for inclusion in our directory or just contact us with any comments/suggestions. AfriMonitor is a work in progress so your input is always welcome. I hope the website gets you the information you need to make the proper business decisions.