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Quote: Don Cheadle on Africa’s brand image

December 21st, 2007 Posted in Books/Magazines, Business, Charity, General

Don CheadleIn the December 2007 issue of Ebony Magazine actor Don Cheadle says:

One thing (African people) need is better p.r. If people in (the USA) think of Africa as a place with kids and flies swarming around their heads, then they won’t understand that these people are you and you are them

  • http://www.omodudu.com omodudu

    Africa’s good side is too closely linked to the negative. We need to unbundle Africa’s image.

  • http://reichcomm.typepad.com David Reich

    Kofi, Don Cheadle hit it right on the head. If Africa becomes more personalized and humanized to Americans, it will be harder to ignore what we tend to see as the stereotypes.

    My eyes were opened wide to the human impact of was in Africa when I read “A Long Way Gone.” I wrote about it a while ago, at http://reichcomm.typepad.com/my_weblog/2007/06/a-little-perspe.html

  • http://afropolitans.typepad.com/ Beve

    I’ve been saying this exact quote for years. One of Africa’s largest challenges is positive PR

    When’s the last time you heard good news in the MSM from Africa?

  • Afrimonitor - Market Research for Emerging Markets



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