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Cultures collide: Souja Boy African Remix

November 14th, 2007 Posted in Film/Television, General, Music, Technology

So far I’ve been very successful at avoiding Soulja Boy‘s “Crank That (Soulja Boy)” song and video. While I always do my best to stay up to date on what is hot and not in pop culture, I find it hard to digest too much throwaway content. Call me judgmental but there’s only so much fast food a brain can take, especially at my age. But when I came across this African remix video of the popular Soulja Boy song, I was struck with the cultural implications. For me the video shown below, while being extremely funny, reflects how African culture, pop culture and technology have come to coexist and open up new avenue for self expression and creativity. We can easily dismiss the Naija (Nigerian) Boy Crank Dat video as another Youtube parody, but if we take a step back we can see that the ease of which the cultures are colliding in the song and video is something to take notice of. The Naija Boy video perfectly captures the way the new Afropolitans see themselves in their native culture and in western culture. From the reference to spraying money, to the dance scenes in traditional Nigerian outfits, to the scenes of the “rapper’s” white “fans”, the nature of the growing Afropolitan demographic is quite evident. While the Naija Boy video is entertaining, it certainly represents a shift in mentality among Africans in the west. The video is a lesson in cultural development as it shows what African youth in the west are willing to participate in and how they are willing to spend their money. (link via YG)

  • http://www.ghanahype.blogspot.com kwabena Boateng

    it seems u caught the bug i posted this video a last week but without any commentry, its nice to see it prompt soem discourse.However you left me gagging for more – wht did mean when you stated ”how they are willing to spend their money”.
    Thanks

  • http://myglobalhustle.wordpress.com YOUNG GLOBAL

    very interesting take on the video… makes sense…

  • http://www.prohiphop.com Clyde Smith

    Very cool. Looks like a follow up is in order at ProHipHop.

    That’s really an amazing video for so many reasons. Thanks.

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