Comments on: Changing “Brand Africa”, an International Trade Forum magazine feature http://annansi.com/blog/2007/05/changing-%e2%80%9cbrand-africa%e2%80%9d-an-international-trade-forum-magazine-feature/ African business and culture trends Tue, 31 Jan 2012 07:18:00 +0000 hourly 1 http://wordpress.org/?v= By: Rebranding Africa? « couper, copier, coller http://annansi.com/blog/2007/05/changing-%e2%80%9cbrand-africa%e2%80%9d-an-international-trade-forum-magazine-feature/comment-page-1/#comment-5706 Rebranding Africa? « couper, copier, coller Mon, 18 Jun 2007 12:43:35 +0000 http://annansi.com/blog/2007/05/changing-%e2%80%9cbrand-africa%e2%80%9d-an-international-trade-forum-magazine-feature/#comment-5706 [...] Depuis l’année dernière, une discussion très stimulante a lieu dans les pays anglo-saxons, (en Afrique, en Europe et aux Etats-Unis), sur un thème qui me tient particulièrement à coeur: l’image de l’Afrique. Oui, je sais ce que certains vont dire - “Ah, ce thème récurrent!” - et je ne les blâme pas. Mais le contexte dans lequel cette question était posée depuis longtemps a beaucoup changé. [...] [...] Depuis l’année dernière, une discussion très stimulante a lieu dans les pays anglo-saxons, (en Afrique, en Europe et aux Etats-Unis), sur un thème qui me tient particulièrement à coeur: l’image de l’Afrique. Oui, je sais ce que certains vont dire – “Ah, ce thème récurrent!” – et je ne les blâme pas. Mais le contexte dans lequel cette question était posée depuis longtemps a beaucoup changé. [...]

]]> By: Kofi http://annansi.com/blog/2007/05/changing-%e2%80%9cbrand-africa%e2%80%9d-an-international-trade-forum-magazine-feature/comment-page-1/#comment-3565 Kofi Mon, 07 May 2007 14:41:32 +0000 http://annansi.com/blog/2007/05/changing-%e2%80%9cbrand-africa%e2%80%9d-an-international-trade-forum-magazine-feature/#comment-3565 I actually stumbled on this magazine online. I'm thinking about ordering he print version through their website though. What I liked about the information is how the rise of women in high profile positions is given as part of a change in Africa. While we all know that this is nothing new, I think with Liberian President Ellen Johnson Sirleaf's appointment, we are starting to see more attention paid to this. And I think that this can certainly boost the image of the kind of things that are equated with Africa. We'll see if the USA can make the same claim to the power of women after the 2008 elections. As an image/branding guy myself, I see a direct correlation with planning and launching an image campaign alongside making the structural changes needed in all African nations. You only have to look at how the Chinese have turned around the "Made in China" ID. I actually stumbled on this magazine online. I’m thinking about ordering he print version through their website though.

What I liked about the information is how the rise of women in high profile positions is given as part of a change in Africa. While we all know that this is nothing new, I think with Liberian President Ellen Johnson Sirleaf’s appointment, we are starting to see more attention paid to this. And I think that this can certainly boost the image of the kind of things that are equated with Africa. We’ll see if the USA can make the same claim to the power of women after the 2008 elections.

As an image/branding guy myself, I see a direct correlation with planning and launching an image campaign alongside making the structural changes needed in all African nations. You only have to look at how the Chinese have turned around the “Made in China” ID.

]]> By: benin http://annansi.com/blog/2007/05/changing-%e2%80%9cbrand-africa%e2%80%9d-an-international-trade-forum-magazine-feature/comment-page-1/#comment-3529 benin Sat, 05 May 2007 16:16:19 +0000 http://annansi.com/blog/2007/05/changing-%e2%80%9cbrand-africa%e2%80%9d-an-international-trade-forum-magazine-feature/#comment-3529 Kofi: You never cease to amaze me with how each of your posts is always better than the last. Did you find this magazine in the newstands? It is very progressive. ALso, I didnt know that you already knew Mr. Tape. He is pretty cool. I am getting ready to try to take some audio that we did and see if it can be made into an audio or podcast post. In the meantime, there is an interesting interview post on the site with A multi billion dollar deals power broker from Zimbabwe on the site. You should check it out, when you get a chance. And back to this post, I think that bringing more women into the forefront in African business and politics along with true stories of hope being aired from various sources over time that Africa's image will change. At times though, I still wonder whether it would be better for African nations to start hiring top notch image agencies. Kofi:

You never cease to amaze me with how each of your posts is always better than the last. Did you find this magazine in the newstands? It is very progressive. ALso, I didnt know that you already knew Mr. Tape. He is pretty cool. I am getting ready to try to take some audio that we did and see if it can be made into an audio or podcast post.

In the meantime, there is an interesting interview post on the site with A multi billion dollar deals power broker from Zimbabwe on the site. You should check it out, when you get a chance.

And back to this post, I think that bringing more women into the forefront in African business and politics along with true stories of hope being aired from various sources over time that Africa’s image will change. At times though, I still wonder whether it would be better for African nations to start hiring top notch image agencies.

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