Vh1, Spike Lee, Oprah find African ancestry
Today is February 1st and the beginning of Black History month here in the US. In the past I haven’t really followed the events which take place for Black History month because it had turned into just a part of big business’ marketing calendar. But this year Black History Month might turn out to be worth noting for both Africans and African-Americans. Vh1 is leading the pack with it’s debut of a 30-seond spot directed by director Spike Lee encouraging African-Americans to scientifically determine their African lineage.
The spot which debuts today (February 1st) on the VH1 soul channel will feature several African-Americans initially mentioning the American cities that they are from. The people are then featured again, holding swabs and naming the African region that their ancestors are from. The spot then encourages viewers to “take pride in their original homes during Black History Month”. The campaign feature DNA-based ancestry tests performed by African Ancestry, Inc., a company that uses swabbed DNA to genetically determine where in Africa a person’s African ancestors came from. DNA ancestry tests have gained mainstream popularity particularly through the efforts of Dr. Henry Louis Gates, Jr’s four-part PBS series “African American Lives,†which used DNA to trace the roots of Oprah Winfrey, Chris Tucker and other prominent African Americans all the way from slave plantations to the shores of Africa. Dr. Gates, a professor who heads Harvard’s Afro-American Studies program, also hosted another recent PBS special centered around tracing Oprah Winfrey’s genealogy and is releasing a book and DVD “Finding Oprah’s Roots — Finding Your Own”.
VH1 will also be launching a new music video show “One Planet. One Soul” beginning Sunday, February 4 showcasing soul artists from the U.K., Africa, Canada, Australia, including Akon, K’Naan, and Rhian Benson. “One Planet. One Soul” will air every Sunday at 10:00 am, 6:00 pm and 2:00 am.

If you like what you read, you may want to subscribe to my RSS feed or my email alerts. Thanks for visiting!


