Not too long ago Oprah was not on my radar. I didn’t watch her show so I didn’t pay attention to anything she did. I usually associated Oprah with feel-good daytime talk shows. It wasn’t until recently that I realized the wand she wields over American culture in general. It’s still a mystery to me how she does this but who can deny the influence she has. The recent Mommycast podcast focusing on Africa is a clear example of Oprah’s influence over what I call the Twinset clan (next time you watch Oprah count the number of twinsets worn in the audience). The Twinset clan is that group of soccer mom types whose purse strings are coveted among marketers. Many are stay-at-home wives of American businessmen who manage the household and have access to endless disposable income. And when Oprah says Africa needs money, they say how much. After the airing of Monday’s “Building a Dream” special about Oprah’s South African girl’s school experience, the tremendously popular Mommycast show has dedicated a whole show, advertisers and all, to the topic of Children in Africa. What makes the particular show interesting is the focus on how African issues are understood in those suburban households. Listen to the show and tell me what you think.
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