Earlier this week the NY Daily News rang the bell on the newest blood diamond match this time between Russell Simmons and Blood Diamond director Ed Zwick. The director’s critisism comes as the latest part of the fallout from Simmons’ fact-finding African diamonds mission. Since last week’s press conference, Russell has been fending off all kinds of hits about what many perceive as his being a puppet for DeBeers. Everyone from the hip-hop press to Rush Limbaugh have an opinion on diamonds now. I think Russell hurt his business more than ever. As Zwick and Simmons continue their match, the winners of the week seem to be Botswana’s Kalahari Bushmen who just won their diamond filled land back from Botswana’s government. It seems they have Leonardo DiCaprio to thank.