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This winter The Gap will join American Express, Motorolla, Converse and others in support of PRODUCT (RED) and expand its RED product line. 50% of all profits from the sales of (RED) items will be given to The Global Fund to Fight AIDS, Tuberculosis and Malaria. PRODUCT (RED) is one of my favorite initiatives from Bono.

Gap’s PRODUCT (RED) for Holiday 2006 includes tees, hoodies in cotton and in cashmere, jackets, jeans, bags, belts, caps, scarves, a bracelet, candle and Individuals, a book of celebrity portraits taken over the years by Gap (100% of sales from the book will be donated to the Global Fund). Prices will range from $10 to $350. Some PRODUCT (RED) tees are currently available in the U.K. The full line will be carried in flagship/key stores in the U.S. and U.K. starting in October (limited items in other stores), and will also be available online.”
– Cool Hunting