Branding Africa for 2010
Before the 2006 World Cup was over, many people had already shifted their focus to the 2010 World Cup which will be held in South Africa. With Puma sponsoring the African teams this year and Ghana making a great attempt to reach the finals, no-one can deny Africa’s shift to the spotlight. In 2010 the world will be watching as our leaders try are-branding of Africa. Long looked at as the “dark continent” the upcoming World Cup has forced Africa’s leaders to consider the immense opportunities which come with such an international event. Whatever happens 2010 will be a defining moment for the continent.
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