Browse > Home / Film/Television / Blog article: Western movies get African treatment

| Subcribe via RSS

Western movies get African treatment

April 14th, 2006 Posted in Film/Television

Jingo Tabula - Ugandan veejayThe Christian Science Monitor writes about the emergence of video jockeys (veejays) in Uganda. Emerging out of the phenomenon of homegrown video hall, the veejays act as cultural translators, providing colorful “voiceovers” of Western Movies for the native population. The veejays have gained such popularity as to become local celebrities. The unique way each veejay translates the films have even spawned genre specialists, with some being known for action movies and others for romantic comedies. This veejaying method lends creative license tot the “interpreter” with many choosing entertainment of their audience over accuracy. It’s an interesting article about how some African communities are customizing foreign movies for their market allowing them to earn a living and tap into their creative spirit.

  • Joshua

    Wow, Africans always find new ways to make a common thing unique. It will be interesting to actually view one of these movies.

  • Nasifun

     i grow up listerning to this man translating video till now he is my  hero for ever thanks 

  • Afrimonitor - Market Research for Emerging Markets


  • Get blog updates by email
    Enter your email address:


    Subscribe to our FREE email newsletter for in-depth reportage on African market trends and consumer research