Puma backs African teams for 2006 World Cup

Puma backs African teams for 2006 World Cup

amoah.jpgPuma announced that it has partnered with German charity United for Africa to support the African countries who are participating in this summer’s World Cup. The press conference was hosted by Ghanaian football player and journalist Anthony Baffoe (Go Ghana!). Our favorite Senegalese singer Akon was in attendance with his father Mor Thiam, and British/Nigerian artist Maxi Jazz of the group Faithless.

The press conference debuted the Puma Charity Collection designed specifically for the partnership. Additional campaign merchandise include a music CD featuring music from African and Western artists and a book “The African Game” which is a cooperation between the Nigerian fashion photographer Andrew Dosunmu and the author Knox Robinson. The book is “an affectionate and photographic homage to Africa and football”.

As a long time Puma fan, I can’t wait to see what the collection looks like. There’s also a feature on the accompanying book (The African Game) in this months Complex magazine with nice pics. I’m especially happy that Puma chose Andrew Dosunmu for the book. His work is excellent and really captures a distinct African perspective. The collection and book will be available from the end of May @ Puma concept stores.

GO GHANA!