On April 22 the Nokia Face of Africa 2006 contest will have its final casting in Johannesburg, South Africa. Having covered 12 cities since February, the contest is in its eighth year of selecting a unique model who will reign as the Face of Africa. In countries such as Ghana, Rwanda, Namibia and Nigeria, a scouting team has already chosen a semi-finalist. The winner of the continent-wide search will be chosen on August 13 in Sun City in Johannesburg.
Though the contest has been long running, with Nokia backing the efforts, the winner of the contest will gain more exposure than the winners of the past. Only one model so far has turned her win into an international modeling career, though others continue to work as models. Since winning the contest in 1998 at the age of seventeen, Nigerian model Oluchi Onweagba was awarded a three-year contract by Elite Models Management. Oluchi (as she’s known in the modeling world) has since graced the covers of Italian Vogue, I-D, Elle, Untold, and Surface and has been featured in Nylon, Marie Claire, Allure, and Vogue while working with the who’s-who of the fashion world.
The Nokia Face of Africa 2006 contest is being filmed by South Africa’s M-Net channel for its African lifestyle program Studio 53 and will dedicate three programs in July to the search for Nokia Face of Africa 2006.