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Fast Company reports:
There are a lot of market-specific reasons if you do a deep dive. But broadly…there are three big mistakes Tencent made with WeChat in its overseas expansion, and—not coincidentally—they’re mistakes that Chinese companies make a lot when they launch internationally.
Read more on Fast Company
The #Business of Fashion reports:
…while Louis Vuitton’s Cruise 2017 runway extravaganza last weekend seemed to suggest otherwise, make no mistake: the current state of affairs in Brazil is having a serious effect on the country’s appetite for luxury goods. “Nobody knows what’s going to happen here politically — that’s the truth. It’s a very strange situation for any level,” says Brazilian fashion industry consultant Gloria Kalil. “Brazil gives false messages; the beauty, the openness. But I don’t know who continues to buy here right now. Sometimes you go to those big luxury shops and you see no one in there for days and days and days. It’s very hard to nail down the problem; you never get very straight answers when you ask. They say that they send their collections to clients’ homes. Maybe they’re right, maybe they know what they’re doing. I’m not sure.”
Read more: Brazil’s luxury consumers are weary
PricewaterhouseCoopers has forecast consumer spending on recorded music revenues to hit $43 million and $19 million for Nigeria and Kenya respectively this year. Both markets are undergoing shifts also seen elsewhere in the world, meaning digital gains will roughly offset physical losses. PwC expects Nigeria’s physical market to decline $3 million to $14 million by 2017, while its digital market is predicted to grow $2 million, to $28 million. In Kenya, a $2-million decline in the physical market in 2017 is expected to overshadow a $1-million increase in the digital market.
These companies seem to be walking away from the traditional provision of information, where a live internet connection is needed. This is an area that Facebook’s Internet.org and Google’s Google Loon are still currently pursuing.
Facebook has reportedly been talking to Avanti, a satellite company which owns two broadband satellites across Africa. Google, on the other hand, is looking to launch balloons that will stream the internet to the unreached, with trial plans in New Zealand.
“There is an important distinction between using satellites for providing the internet versus using them to provide information,” Richard, of Outernet, explained. “Projects like Google Loon or Internet.org (Facebook) are aiming to provide the two-way connection that we think of as the internet: you click on something or type in a URL (make a request for information) and you get something sent back. Two way.”
Read more on www.idgconnect.com
Top 10 African countries with highest intenet penetration (2012)
Source: African Development Bank
Source: Tracking Africa’s Progress in Figures (African Development Bank)
There’s a reason many multinationals and entrepreneurs alike are scrambling to get into the Africa’s telcom business. The future of the mobile phone in Africa is looking quite promising. And as the mobile platform becomes more reliable new areas of enterprise are finding a foothold to grow. Reports reveal that in one major market, South Africa, average response rate for mobile advertising campaigns is from 10% to 25%. A luxury advertisers are certainly not enjoying in more established markets.
Continue reading “Mobile devices fueling Africa’s advertising growth?”
African communications experts will meet at the 3rd Annual 2010 National Communication Partnership Conference on 29 and 30 July to strategize about the steps they will take to maximize the tremendous advantage the upcoming 2010 World Cup will bring to South Africa in particular and Africa in general. Under the theme “Africa’s time has come – mobilising for 2010 and beyond”, the convention will provide a forum for discussion about how best to take advantage of the 2010 FIFA World Cup and project Africa positively to the world.
Continue reading “African communicators plan Africa re-branding strategy for 2010”
After many years of working on products with African culture as a central subject, I am again launching a product which I think is missing in the marketplace. Throughout my years as an entrepreneur, I have had to conduct endless market research and have found a serious lack of information about the African market. While I understand that the market is still very young, I feel that to help it grow and to encourage more entrepreneurs to develop products to help it grow, a product like AfriMonitor.com is necessary. While I still write about African business and culture trends at Annans Chronicles, much of the in-depth analysis of trends will be posted here on AfriMonitor.com. To read more about direction AfriMonitor will be developing towards in the next few months visit the About us page.
Continue reading “AfriMonitor launches in beta”