Immigrants experience Post-Vacation Syndrome

JFK arrivalsThis guest post is written by cognitive psychologist Dr. Vidal Annan Jr. Ph.D. It is not meant to be a diagnosis but rather an observation.

Although Post-Vacation Syndrome (PVS) is a clinical condition that occurs in 90% of international vacationers, recent evidence suggests that a particular subset of travelers may be experiencing the debilitating effects of this disorder in disproportionate numbers. The travelers in question are immigrants from so-called “third-world” countries who currently reside in the west, but return to vacation in their countries of birth/ancestral origin. Whereas the PVS symptoms in the general traveling population may include some depressive and anxiety symptoms lasting about four days, “immigrant vacationers”, as this subset of travelers are often referred to in the clinical literature, appear to experience more severe symptoms lasting as long as two months. There have even been some anecdotal reports of difficulties persisting for six months or more.
For immigrant vacationers, the symptoms of PVS generally include deep feelings of loss and regret characterized by moodiness, crying spells, changes in eating and sleeping (independent of jet lag), loss of energy, and intrusive, recurring flashbacks of pleasurable experiences that occurred during the trip. The symptoms are usually evident about three days before the end of the vacation and intensify upon return to the country of residence. Research also suggests that difficult airport experiences during the process of return (misplaced tickets, lost luggage, arrogant or incompetent airport staff) may exacerbate the symptoms. Upon return, individuals with this disorder may experience difficulty returning to their normal activities such as work, preferring to review photographs from the vacation and daydream about subsequent trips to the homeland. Many individuals also report a compulsive need to make comparisons between the homeland and their current country of residence, usually with the homeland being seen as more favorable (ex. the quality of life, food, entertainment, etc.). Some researchers have also reported manic-type episodes in which individuals suffering from PVS begin to develop elaborate plans to uproot from their lives in the west and “return home”. Although mental health professionals often see these thoughts and feelings as irrational distortions of an individual dealing with overwhelming feelings of loss and guilt, many immigrant vacationers have reported that these same feelings have sometimes fueled concrete plans to return home.

Annan (2007) has looked specifically at immigrant vacationers from developing countries in Africa. His work suggests that the degree of PVS that an individual experiences post-vacation is highly correlated with his/her perception of the level of socioeconomic, political, and infrastructural growth occurring in the mother country. For example, Annan’s data showed more severe symptoms in immigrants from African countries that are currently experiencing record growth in the private
sector.

Currently, the first line intervention for PVS is psychotherapy. In some treatments, individuals are encouraged to explore their feelings of loss and regret, with the goal of ultimately reducing the depressive and anxiety symptoms. “Gradual Withdrawal” is another common treatment in which patients who become “over-involved” in cultural pursuits after return from vacation (eating ethnic foods, listening to ethnic music, engaging in political discussions), are supported as they slowly return to their pre-vacation level of cultural participation. Annan and his colleagues have also pioneered a treatment strategy named the “Call of Home” program. This reality-based model starts with the assumption that the symptoms of PVS are not necessarily psychopathological, rather the disorder may reflect a deep ambivalence about one’s life goals that is simply triggered by the vacation experience. In his treatment, clients are encouraged to explore their thoughts and feelings about “returning home” or “staying put”, with both options seen as rational and legitimate. Clinical comparison studies of the more popular interventions are under way, but early evidence suggests that the “Call of Home” treatment may be more efficacious than other therapy models in alleviating symptoms of PVS.

What are you doing to battle the effects of PVS on you and your family?

Africa 2.0 panel at SXSW Interactive 2008

Africa 2.0 SXSWA few months ago I asked for votes for a panel idea I had proposed for the upcoming South by SouthWest (SXSW) Interactive Festival. Well I’m happy to announce that with the support of many bloggers and readers, the Africa 2.0 panel has been chosen as part of the schedule for the upcoming SXSW Festival. Taking place on March 9, 2008, the Africa 2.0 panel will bring together a group of African professionals who are all using technology in innovative ways. The panelists for what might be the only Africa-focused panel during the festival will be:
• Erik Hersman (WhiteAfrican.com, AfriGadget.com)
• Uduak Oduok (Ladybrille.com)
• Nii Simmonds (Nubian Cheetah)
• Chosan (Silverstreetz Entertainment)

As the moderator, I will be leading a discussion on how technology is being used to affect change in Africa. The panelists will be discussing how technology factors into efforts in different industries including fashion, entertainment, finance, and marketing. For a perfect example of how technology can affect change in Africa, visit Ushahidi, a collaborative effort by African bloggers to report on the election-provoked crisis currently taking place in Kenya.

Quote: Taking African products where there’s no bias

While more established economies begin to focus on the revenue potential of emerging economies, many of those emerging economies are also seeing the benefits of selling to each other. Speaking about selling African products in foreign markets, the Ugandan Coffee Development Authority (UCDA) managing director, Mr. Henry Ngabirano, explains

Though our coffee is world class, we find problems marketing it in the more developed countries because they perceive all products from the third world as inferior … It’s only natural that Uganda focuses on markets in the Arab world, North Africa and Far East where consumers don’t have this bias.

Beyond translation to an African target market

Africans shoppingI recently started reading a new book Beyond Translation; The Marketer’s Field Guide to Understanding Today’s Transcultural Consumer and so far am impressed by the perspective of the author Valerie Romley. Having only “met” the author online, I was interested to find out what marketers are beginning to think about diversity and multicultural marketing. What’s interesting so far about the book is the fact that the author calls for marketers to go beyond the usual census-based demographics data and focus more on doing their own research to understand the cultural norms of their target market. Though I haven’t quite gotten to the core of the book’s message yet, I am hopeful that the beyond translation message is something that more companies and marketers adopt in 2008. As someone who continues to follow the growing African market, I can see so many benefits for companies changing the way they develop products and market them. Gone are the days when a company need only market to the dominant culture and all others followed suit. Particularly in areas like the USA and Europe, the browning of the dominant culture is now the norm and new segments continue to emerge. Economists can point to many reasons for the rapid development for these new markets, but the bottom line is consumers now have many more choices, and the product/company they choose will be the one which genuinely speaks their language and is invested in their community’s growth.

Quote: Don Cheadle on Africa’s brand image

Don CheadleIn the December 2007 issue of Ebony Magazine actor Don Cheadle says:

One thing (African people) need is better p.r. If people in (the USA) think of Africa as a place with kids and flies swarming around their heads, then they won’t understand that these people are you and you are them

African nominees for 2008 Grammy awards

Djin Djin - Angelique KidjoThe nominations for the 50th Grammy awards were announced recently. Below are the categories where talented Africans excelled and continued to influence popular culture. The awards will be presented in February 2008. Congratulations to all the nominees.
Best Male Pop Vocal Performance

  1. Everything РMichael Bubl̩
  2. Belief – John Mayer
  3. Dance Tonight – Paul McCartney
  4. Amazing – Seal
  5. What Goes Around…Comes Around – Justin Timberlake

Best Pop Collaboration With Vocals

  1. Steppin’ Out – Tony Bennett & Christina Aguilera
  2. Beautiful Liar РBeyonc̩ & Shakira
  3. Gone Gone Gone (Done Moved On) – Robert Plant & Alison Krauss
  4. The Sweet Escape – Gwen Stefani & Akon
  5. Give It To Me – Timbaland Featuring Nelly Furtado & Justin Timberlake

Best R&B Performance By A Duo Or Group With Vocals

  1. Same Girl – R. Kelly Featuring Usher
  2. Disrespectful – Chaka Khan Featuring Mary J. Blige
  3. Hate That I Love You – Rihanna Featuring Ne-Yo
  4. Baby – Angie Stone Featuring Betty Wright
  5. Bartender – T-Pain Featuring Akon

Best Contemporary R&B Album

  1. Konvicted – Akon
  2. Just Like You – Keyshia Cole
  3. Fantasia – Fantasia
  4. East Side Story – Emily King
  5. Because Of You – Ne-Yo

Best Rap/Sung Collaboration

  1. I Wanna Love You – Akon Featuring Snoop Dogg
  2. Kiss, Kiss – Chris Brown & T-Pain
  3. Let It Go – Keyshia Cole Featuring Missy Elliott & Lil’ Kim
  4. Umbrella – Rihanna Featuring Jay-Z
  5. Good Life – Kanye West Featuring T-Pain

Best Traditional World Music Album

  1. When The Soul Is Settled: Music Of Iraq – Rahim Al Haj With Souhail Kaspar
  2. From Mali To America – Cheick Hamala Diabate & Bob Carlin
  3. Live At Couleur Café – Konono Nº1
  4. African Spirit – Soweto Gospel Choir
  5. Singing For Life: Songs Of Hope, Healing, And HIV/AIDS In Uganda – Various Artists

Best Contemporary World Music Album

  1. C̩u РC̩u
  2. Gil Luminoso – Gilberto Gil
  3. Momento – Bebel Gilberto
  4. Djin Djin – Angelique Kidjo
  5. An Ancient Muse – Loreena McKennitt

Cultures collide: A new Chinese-African identity

Chinese women in Lagos

As more and more Chinese make their way into Africa seeking opportunities, what will be the cultural impacts on African communities? While many larger Chinese corporations are setting up shop in Africa, there are also individual Chinese businessmen – and women – exploring the opportunities on the African continent. The image above shows an increasingly common interaction between Chinese and Nigerian businesswomen in Lagos. African students are already beginning to attend Chinese universities as a way to make themselves more marketable in the growing Africa-based Chinese job market. Around the world, the Chinese are known for creating businesses in communities where there was never an obvious cultural relationship, but then again so are Africans. So with the growing Chinese/African cultural exchange will both cultures maintain their distinction or will a new identity arise? (photo Sunday Alamba)

Wall Street Journal covers African ingenuity

Recently the Wall street Journal’s front page, featured one of the most inspiring stories of African ingenuity today. The front page story, A Young Tinkerer Builds a Windmill, Electrifying a Nation, covers  20-year-old William Kamkwamba, a self-taught Malawian inventor whose make-shift windmills are being used to power his village. Having recently spoken at TED Africa 2007, Mr. Kamkwamba, who also writes a blog, is deservedly getting a lot of attention and hopefully just as much support for his windmill projects. It’s good to see such stories making the front page of such a powerfull business resource.

“I was thinking about electricity,” says Mr. Kamkwamba, explaining how he got hooked on wind. “I was thinking about what I’d like to have at home, and I was thinking, ‘What can I do?’ ”

To meet his family’s growing power needs, he recently hammered in a shiny store-bought windmill next to the big one at his home and installed solar panels. He has another windmill still in its box that he’ll put up at a house 70 miles away in the capital, Lilongwe, where he now goes to school.

Watch the WSJ video report

Watch William Kamkwamba’s speech at TEDAfrica 2007

(via CK)