Annansi.com was launched in 2001 by G. Kofi Annan, a Ghanaian-American strategist, technologist, and entrepreneur. For 10+ years the company has served as a vehicle for tracking, and identifying global trends fueling the growth of African business and consumer markets. The company has been responsible for a number of high-profile information and inspiration-based initiatives including Annansi Clothing Co., and Annansi Chronicles
Annansi:PRO (f/k/a Afrimonitor) launched in 2008 to address the gap that exists in focused expert industry analysis for the rapidly growing emerging markets. We understand that timely, highly relevant, practical analysis and insights are essential for entrepreneurs, executives, investors and innovators . Our team is focused on aggregating and analyzing pertinent information to help decision-makers discover new opportunities and make the right business decisions.
Focus on Africa
Our research and thought leadership is solely concentrated on revealing the consumer trends and business opportunities in rapidly evolving African market. We focus on business and market intelligence related to companies, consumers, industries, and products.
By offering access to a range of research and intelligence we provide the highest value for your business.
Given the very nature of the markets we cover, we work constantly to provide timely analysis — from quick takeaways on curated links to deep market insights that keep pace with rapidly changing new areas.
Whether you’re beginning to learn about a new market or are an industry insider, Annansi:PRO (f/k/a Afrimonitor) addresses the need for relevant, illuminating insights into fast growing African markets.