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  • 3 reasons WeChat, Chinas biggest app, hasn’t taken over globally

    Posted June 9, 2016 By in Business, General, social, Social media, Technology With | Comments Off on 3 reasons WeChat, Chinas biggest app, hasn’t taken over globally

    wechat global expansion 2014
    Fast Company reports:

    There are a lot of market-specific reasons if you do a deep dive. But broadly…there are three big mistakes Tencent made with WeChat in its overseas expansion, and—not coincidentally—they’re mistakes that Chinese companies make a lot when they launch internationally.

    1. Late to expand internationally
    2. -first approach
    3. Poor localization

    Read more on Fast Company

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