Business

  • Nigeria & Kenya consumers fueling African music sector

    Posted September 6, 2015 By in Business, Music With | Comments Off on Nigeria & Kenya consumers fueling African music sector
    Billboard magazine writes:

    PricewaterhouseCoopers has forecast consumer spending on recorded music revenues to hit $43 million and $19 million for Nigeria and Kenya respectively this year. Both markets are undergoing shifts also seen elsewhere in the world, meaning digital gains will roughly offset physical losses. PwC expects Nigeria’s physical market to decline $3 million to $14 million by 2017, while its digital market is predicted to grow $2 million, to $28 million. In Kenya, a $2-million decline in the physical market in 2017 is expected to overshadow a $1-million increase in the digital market.

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