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  • Business success in Africa is all about relationships

    Posted July 10, 2013 By in Business With | Comments Off on Business success in Africa is all about relationships

    Carlo Regueiras, Africa Sales Manager at Altech ISIS explains:

    Despite the fact that doing business in Africa has changed significantly over the past few years with the continent’s business environment maturing, there are still many continent- and country-specific adaptations that are required for a company to be successful. The only way to achieve an effective business presence in an African country is through local knowledge.”While many companies profess to have this local knowledge, few have an established network of local partners that allows them to overcome the challenges that even home-grown businesses have to overcome in these emerging markets, and even fewer have presence in multiple African countries.

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