Fun sign for a fish restaurant in Tanzania.The sign maker has gone through the pains to correct their own spelling in an effort to communicate with and attract english-speaking customers. The red arrow above is a nice touch as it reinforces the intent of the sign. While the spellng and grammar is a little off – note the comma after “To” -, the sign sets a welcoming tone and speaks directly to the needs of the intended audience, english-speaking visitors looking to experience local cuisine.
(this post is part of a series I’m exploring tentatively titled “The Design of Everyday Africa”. I’ll be highlighting information graphics and user experience as it pertains to Africa. As always, feel free to leave comments and send in anything you’d like to contribute)